SOMETHING FOR EVERYONE

• Document Type: CREST
• Collection: General CIA Records
• Document Number (FOIA) /ESDN (CREST): CIA-RDP88-01314R000300430006-0
• Release Decision: RIPPUB
• Original Classification: K
• Document Page Count: 2
• Document Creation Date: December 16, 2016
• Document Release Date: October 5, 2004
• Sequence Number: 6
• Publication Date: December 13, 1976
• Content Type: MAGAZINE

NEWSWEEK
13 December 1976
law,STAT
Approved For Release 2004/10/12: CIA-RDP88-01314R000300430006-0
Bumper crop `bays,:."
Something for Everyonp+ Robert Schnayerson (formerly of Har- Ines .successful Peo
le R... ~,_ ~_
p
- -,"At last," says the advertising blurb for' any stripe. "I'm fed up with publications York Times, Co., andaTimest executive
a slick new monthly appearing on news- that appeal to our worst instincts," he vice president Sydney Gruson claims the
stands this week, "a magazine dedicated says. 'Let other editors drag readers 90,000 copies achieved a healthy news-
to the most exciting; fascinating, fastest through cesspools of mediocrity. I'm in- stand sale of 69.6 percent. Rolling Stone
C growing special interest in the world! .terested in people as they really are- four weeks ago enfolded asamplingofits
YOU- Vot surprisingly, the magazine-is . and could become. '. planned outdoorsy Ouj;~ide- a kind of
calf d,YOU-and it is typical of a fresh Magazine publishing is not for get- "National Geographic for this genera-
, and not-so-fresh new batch of periodicals rich-quick schemers. The average profit lion,"- according to publisher Joe Arm-
angling for a slice of a burgeoning mar- = margin for a general-interest magazine is strong Jr., who reports that the start-up
ket. The magazine industry is moderate- 5 per cent. But it is an "easy entry" field, financing of "several million dollars"
ly bullish this year: total circulation is up requiring little initial capital, and by one -,-came from Stone's assets.
2 per cent, revenues an average 22 per trade estimate some 400 new magazines Other new magazines hope to tap into
cent. But while the surest audience grab- of all descriptions have started up in -'ready-made mass markets. Working
.4 bens are specialty publications catering 1976, nearly twice as many as last year. Woman targets an estimated 38 mi ion
to arcane tastes--from backpacking to. Stephen Kelley, president of the Maga-.. wo- rTci'ngmothers, wives and single worn-
:`--bondage-ambitious new entries, like zine Publishers Association, attributes - en for the sort of survival-manual fea-
YOU; are pitching .for- general reader .the current growth to an improving econ. _ tures it has dished up in its first two
ship. And even the specialty magazines .'_ omy and ."perhaps, and I say this guard- issues. ("Dos and don'ts for working-'
seem convinced that they offer same- ;`edl
s
m
TV di
h
'
y,
o
e.
senc
antment-on the mothers: Don
t expect a perfect child.
thing for everyone.: = part of advertisers: "And it's true enough Don't expect a perfect household. Setup
Thus Cristo her Street a stylish ho- that
ma
azine
d
i
l
l
g
a
space
s more easi
y a sound backup system.) Mother Jones -
mosexual month y au= ed last my -
h
- -- , rr~?==?_-_cal_y,
e Gay A V . Even so, there is a problem in selling ganizer) began last January as a succes
Magazine for, the WhoIeFamily." A No- a magazine that does not yet exist
and
'- s
r t
th
d
f
,
.
o
o
e
e
unct Ramparts, and is play-
`.vember arrival;' -M-The :National once it does exist; in getting it off the in
to thi
d
d
'
d
g
s
eca
e
s
escendants of the -
Magazine for Italian Americans, features ground. - Christopher Street has been counter-cult
i
t
h
k
ur
s
s w
o
ept Ramparts
Italian success.stories,Italiancars,Italian _ leaning heavily on excerpts from literary going strong in the '60s.
wines-and a-.first-issue spread on gar works in progress to fill its
a
es
b
p
g
,
e Noi3ounds:Thenewpublieahonsmight
lip-but hopes') ecumenically "to bring a cause it has not yet built a contributors ' do well to emulate the verve, if not the
;,bit of the Old Country to our non-Italian roster of its own. Silver Foxes
a gloss
ortent
s
f
,
y p
ousnes
, o
their promotional
amid. I-AM already. has. a co-ethnic monthly "For Men And Women," is evi- _copy..US.sayseditorReynoldsDodsonin
t competitor, Cdentity. which, despite edi- - dently reaching too few of either. After an introductory message, "is a panorama
for Raffaele :Donato's claim to have corn- five issues, the magazine has laid off ofpeople caught in the momento#change
piled "the :first pure Italian-American most of its staff attuned to the inner feelings and
mailing list".(around 1.1 million names), Aeg1s: The more promising infant emotions we all share." A blurb for YOU
promises to be a nonchauvinistic "hu- magazines are those born of wealthy declares it is "filled with all the d:iscov-
mai st magazine in the specific sense of parents. QInt rna7 is funded ~b~ the Am-. - ery, anxiety and body-tingling sensuality,
-being concerned with people."
..uu,ZuZ~. AL lcushhes ihre and challenges
"The Magazine of-Excellence." It will of God. High-nnwered test mailin
~.._ ., ,
s d
g
esp
alrea b
d
res
ht i
r --
- - ?_.?
roug
n 175,000 suD- inose otuswhoseprivilege itistoshape
affluent adventurers--including a six- scribers-'.'far beyond expectations "to- 1~u h `~''P t1 are barely able to
teen-page-takeout on ` p ejrp rlR '260 Dili2r:,Gfi&4;ZDRR$n01,Bi gOD.3bA3~IIEi~f1_ ,.., . _
-- --- ---- ---
-?, ?,..?+.w+ u u. .cn ,,;.{..C.J, 1-o- nave tie same Ulttictltyy?-.
'":tim.' " Rntin tl,r. camnia iccI erlitnr lnnlce like an nnrlicmik"rl r;nnfc -cT;n,o
 STAT Approved For Release 2004/10/12 : CIA-RDP88-01314R000300430006-0
Approved For Release 2004/10/12 : CIA-RDP88-01314R000300430006-0