THE PUBLIC'S KNOWLEDGE OF THE CENTRAL INTELLIGENCE AGENCY SURVEY II

• Document Type: CREST
• Collection: General CIA Records
• Document Number (FOIA) /ESDN (CREST): CIA-RDP86B00269R001400040001-1
• Release Decision: RIFPUB
• Original Classification: K
• Document Page Count: 32
• Document Creation Date: December 12, 2016
• Document Release Date: June 4, 2002
• Sequence Number: 1
• Publication Date: April 1, 1966
• Content Type: STUDY

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Three copies of this report
exist.
Back in 1966, the DDCI retained
one copy (I don't know where it is
now), and the ExDir was given these
two copies to retain.
They have been held very, very
closely and have been released only
with your permission.
jrf
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 Approved For Release 2002/06/19 : CIA-RDP86B00269R001400040001-1
THE PUBLIC'S KNOWLEDGE
OF THE
CENTRAL INTELLIGENCE AGENCY
SURVEY 11 - April, 1966
Conducted for
EARL NEWSOM & COMPANY
New York
A National Opinion Trends Report
cfc
MARKETING AND ATTITUDE RESEARCH
53 BANK STREET
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TABLE OF CONTENTS
Page
INTRODUCTION
1
SUMMARY OF FINDINGS
4
FINDINGS IN DETAIL
7
TECHNICAL APPENDIX
23
Composition of the Sample
24
Design of the Sample
26
Sampling Tolerances
27
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Objective Of The Research :
This is a report on a study designed to ascertain the extent of the public's
knowledge of and attitudes toward the Central Intelligence Agency. A comparable
study was done in September, 1964.
pecific Objectives Of The Study
The study has seven specific objectives, as follows
1) To ascertain the number of adults who are familiar with the C.I.A.
and what it does.
2) To find out among those adults who are familiar with the C.I.A.
whether they know if it operates here in the United States or abroad, or
both.
3) To determine whether they think the C.I.A. is responsible to the
President or is free to act entirely on its own.
)4) To find out how good a job they think the C.I.A. is doing.
5) To ascertain how important a job they think the C.I.A. performs.
6) To determine what criticisms the public has heard about the C.I.A.
and whether they believe these criticisms are justified.
7) To determine the esteem in which the public holds the C.I.A.,
based on whether they would like to have a son work for the agency.
Design Of The Research :
The findings in the survey are based on personal interviews with 1,631 adults
selected in such a manner that, as a group, they constitute a close approximation
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to the U. S. adult civilian population.
The details of the sample, how it is distributed by regions of the country,
city size, age, occupation of chief wage-earner, annual family income, and so on
and a description of the manner in which it was drawn appear in the Technical
Appendix of the report.
Interviewing for the: study was conducted during the period from March 23
through March 30, 1966.
The following questions were asked i
"Have you ever heard or read anything about the Central
Intelligence Agency -- sometimes called the C.I.A.?"
*2. (IF YES) "Just in your own words -- what does it do?"
*3.
"Do you happen to know whether it operates here in the
United States or abroad, or both?"
*L. "Is the agency responsible to the President, or is it
free to act entirely on its own?"
4',5. "Based on what you have heard or read, how good a job is
the C.I.A. doing -- very good, fairly good, average, or
poor?"
*6. "How important a job would you say the C.I.A. performs --
very important, fairly important, or not too important?"
7. "In the past year or so, what criticisms, if any, have you
heard or read about the Central Intelligence Agency?"
8. "Do you think the criticism was justified or not?"
"Assuming that he qualified, would you like to have a son
of yours work for the C.I.A., or not?"
* Asked in 1964.
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Tables of recommended sampling tolerances to have in mind while reading the
report appear in the Technigal Appendix.
The following estimate, as of April 1, 1965, can be used for the purpose
of projecting percentages into number of people :
National adult civilian
population, age 21 and
older, excluding the in-
stitutional population
111,700,000
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S U M M A R Y O F F I N D I N G S
1. On the basis of the 1966 Survey, it was found that 54 per cent of the adults
say they have heard or read about the Central Intelligence Agency. In the
1961 Survey, a slightly larger proportion, 58 per cent, said they had heard
or read about the C.I.A.
2. In both the 1964 and 1966 Surveys, about one out of three persons
(36 per cent in 196) and 37 per cent in 1966) who were familiar with the
C.I.A. said that the agency is a "spy outfit" that obtains vital infor-
mation about other countries.
About one person in four (27 per cent in 1966 and 25 per cent in 1964)
who had heard or read about the C.I.A. was unable to say what it does.
3. In both the 196) and 1966 Surveys, more than six out of ten persons
(63 per cent in 1961 and 67 per cent in 1966) who were found to be
familiar with the C.I.A. said the agency operates both in the United
States and abroad.
4. When those persons familiar with the C.I.A. were asked whether the
agenny.is responsihle...to the President or is free to act entirely
on its own, about half (49 per cent in 1961 and 48 per cent in 1966)
said it was responsible to the President while about one fifth (18
per cent in 1964 and 19 per cent in 1966) of those in both surveys
said it was free to act entirely on its own. The remaining one
third (33 per cent in both 1964 and 1966) said they did. not know.
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5. When those persons familiar with the C.I.A. were asked, "Based on what
you have heard or read, how good.a job is the C.I.A. doing -- very good,
fairly good, average, or poor?",the results were almost identical for
both the 1964 and 1966 Surveys s
1964
1966
Very good
21
20
Fairly good
31
32
Average
14
13
Poor
8
7
Don't know
26
28
100
100
6. When persons who were familiar with the C.I.A. were asked, "How important
a job would you say the C.I.A. performs -- very important, fairly important
or not too important?", the results were almost identical for both the
1961
and 1966 Surveys a
1964
1966
Very important
63
61
Fairly important
16
15
Not too important
3
3
Don't know
18
21
100
100
*7a When respondents who were familiar with the C.I.A. were asked, "In the
past year.or so, what criticisms, if any, have you heard or read about
the Central Intelligence Agency?", 28 per cent mentioned a criticism.
3 Askgd only in 1966.
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Among those familiar with the C.I.A. the most frequently mentioned
criticisms were: "the Cuban situation was mishandled" - 13 per cent;
"investigations are inadequate" - 4 per cent; and "too independent,
overstepping their bounds" - 3 per cent.
*8. About two-thirds (64 per cent) of respondents who had heard a criticism
of the C.I.A. felt the criticism was justified.
9. To ascertain the esteem in which the public holds the C.I.A., respondents
who were familiar with the agency were asked, "Assuming that he qualified,
would you like to have a son of yours work for the C.I.A., or not?" About
half (46 per cent in 1964 and 50 per cent in 1966) felt that they would
like to have a son in the C.I.A.
Asked only in 1966.
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F I N D I N G S I N D E T A I L
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1. "Have you ever heard or read anything about the Central Intelligence Agency --
sometimes called the C.I.A.?"
Number of
Interviews
1964
1966
1964
1966
Yes
No
Yes
No
1570
1631
58
42 =
100%
54
46 =
100%
AGE OF RESPONDENT
21 - 29 years
252
300
67
33
69
31
30 - 49 years
666
640
61
39
58
42
50 years and older
648
667
52
48
42
58
Undesignated
4
24
EDUCATION OF RESPONDENT
College
357
342
87
13
87
13
High school
840
873
63
37
56
44
Grade school
368
413
.35
65
29
71
Undesignated
5
3
REGION OF COUNTRY
East
437
452
62
38
59
41
Midwest
470
500
55
45
46
54
South
411
418
49
51
48
52
West
252
261
71
29
67
33
OCCUPATION OF CHIEF WAGE-EARNER
Professional and Business
415
382
81
19
75
25
White-collar
186
171
65
35
67
33
Manual workers
638
664
51
49
50
50
Farmers
88
95
45
55
30
70
Non-labor force
231
307
43
57
35
65
Undesignated
12
12
SIZE-OF COMMUNITY
1,000,000 and over including
urban fringe
294
338
57
43
58
42
250,000 - 1,000,000 including
urban fringe
317
313
68
32
62
38
50,000 - 250,000 including
urban fringe
236
255
56
44
56
44
2,500 - 50,000
273
258
58
42
58
42
Rural non-farm and farm
450
467
52
48
41
59
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2. (IF YES) "Just in your own words -- what does it do?"
Had Heard
NATIONAL of CIA
1964
1966
1964
19
Spy outfit; espionage; obtains vital
information about other nations, etc.
21
20
36
37
Investigates persons in top Government jobs;
checks on Communist membership, etc.
11
7
20
13
Investigates everything to protect U.S.
interests
14
6
8
11
Keeps tab on activities around the world
(general)
4
4
7
7
Specific mention of activity in Cuba
1
"An intelligence agency" as its name implies
1
2
2
4
Advises the President, the administration
1
1
2
2
Provides for the security of the President
1
3F?
2
1
Informs the people of what is going on
3~
3E
#
3?
Miscellaneous
1
1
2
1
Can't say
11}
15
25
27
.59
56
42
46
--
--
1(7133E- 102** 106** 1033:3
3E Less than one-half of one per cent.
3E3F Totals exceed 100% since some respondents mentioned more than one function.
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"Do you happen to know whether it operates here in the United States or
abroad, or both?"
Had Not
Number of United Don't Heard
Interviews States Abroad Both Know of CIA
1 1 T6-7-1-6-6 1 166 f 1 -i-64 1 164 166
NATIONAL 1570 1631
AGE OF RESPONDENT
21 - 29 years
30 - 49 years
50 years and older
Undesignated
EDUCATION OF RESPONDENT
College
High school
Grade school
Undesignated
REGION OF COUNTRY
East
Midwest
South
West
5 4 6 5 36 36 11 9 42 46
252 300 9
666 640 5
648 667 4
4 24
840 873 7
368 413 3
5 3
437 452 5
470 500 5
411 418 6
252 261 5
8 5 3 41 47 12 10 33 31
3 5 6 40 42 11 7 39 42
3 6 4 31 25 11 10 48 58
4 10 10 64 65 9 8 13 13
5 5 5 39 36 12 10 37 44
2 3 1 18 18 11 8 65 71
2 8 5 41 42 8 10 38 41
4 5 4 31 31 14 8 45 53
5 3 5 27 30 13 8 51 52
5 7 5 52 46 7 10 29 34
OCCUPATION OF CHIEF
WAGE-EARNER
Professional and
Business 415 382 7 3 8 6 56 57 10 9 19 25
White-collar 186 171 5 7 10 6 42 44 8 9 35 34
Manual workers 638 664 5 5 4 4 32 32 10 10 49 49
Farmers 88 95 8 3 2 4 12 17 23 6 55 70
Non-labor force 231 307 4 2 1 4 25 21 13 9 57 64
Undesignated 12 12
SIZE OF COMMUNITY
1,000,000 and over
including urban fringe 294 338 4 3 9 7 39 39 5 10 43 41
250,000 - 1,000,000 includ-
ing urban fringe 317 313 4 6 6 6 40 43 18 8 32 37
50,000 - 250,000 including
urban fringe 236 255 4 7 3 3 40 40 9 6 4.4 44
2,500 - 50,000 273 258 10 2 3 4 35 41 10 12 42 41
Rural non-farm and farm 450 467 5 3 4 4 31 25 12 10 48 58
(Continued)
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"Do you happen to know whether it operates here in the United States or
abroad, or both?"
(Based on those who had heard of C.I.A.
N
f
o, o
Inter-
views
United
States
Abroad
Both
Don't
Know
9 1
794
766
W-1-6-6
164 1
T64
?66
963
910
9
7
9 9
63
67
19
17
AGE OF RESPONDENT
21 - 29 years
178
209
14
12
8 4
61
68
17
16
30 - 49 years
434
393
9
5
9 10
65
73
17
12
50 years and older
349
297
7
6
11 11
60
59
22
24
Undesignated
2
11
EDUCATION OF RESPONDENT
College
315
294
5
5
11 12
74
74
10
9
High school
525
490
12
9
8 8
62
65
18
18
Grade school
121
124
9
6
9 5
50
62
32
27
Undesignated
2
2
REGION OF COUNTRY
East
305
272
8
3
12 9
67
71
13
17
Midwest
262
248
9
8
8 8
57
66
26
18
South
218
211
12
11
5 11
56
61
27
17
West
178
179
7
7
10 8
73
70
10
15
OCCUPATION OF CHIEF
WAGE-EARNER
Professional and
Business
335
295
9
4
10 9
69
75
12
12
White-collar
1.25
111
7
11
15 9
65
66
13
14
Manual workers
339
352
9
9
9 8
62
64
20
19
Farmers
45
29
( t o o
f e w
c a s e s)
Non-labor force
113
115
9
5
2
10
59
60
30
25
Undesignated
6
8
SIZE OF COMMUNITY
1,000,000 and over
including urban
fringe
193
201
8
4
15
12
68
67
9
17
250,000 - 1,000,000
including urban
fringe
220
207
6
10
9
9
59
69
26
12
50,000- 250,000 includ-
ing urban fringe
139
148
7
13
5
5
72
72
16
10
2,500 - 50,000
163
156
17
4
6
6
60
70
17
20
Rural non-farm and
farm
248
198
10
7
8
9
59
61
23
23
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4. "Is the agency responsible to the President, or is it free to act entirely
on its own?"
Had Not
Number of Free Don't Heard
Interviews President To Act Know of CIA
9 1
194 169- 164 1 164 166 71
1570
1631
29
26
10
10
19
18
42
46
AGE OR RESPONDENT
21 - 29 years
252
300
31
36
14
12
22
21
33
31
30 - 49 years
666
640
33
31
9
12
19
16
39
41
50 years and older
648
667
23
16
10
7
19
19
48
58
Undesignated
4
24
EDUCATION OF RESPONDENT
College
357
342
49
52
16
14
22
20
13
14
High school
840
873
32
25
10
11
21
20
37
44
Grade school
368
413
13
11
7
5
15
13
65
71
Undesignated
5
3
REGION OF COUNTRY
East
437
452
36
26
10
12
16
21
38
41
Midwest
470
500
26
21
10
9
19
16
45
54
South
411
418
20
24
11
8
18
16
51
52
West
252
261
34
35
9
12
28
19
29
34
OCCUPATION OF CHIEF WAGE-
EARNER
Professional and
Business
415
382
47
41
16
12
18
22
19
25
White-collar
186
171
36
37
11
9
18
20
35
34
Manual workers
638
664
23
23
9
10
19
17
49
50
Farmers
88
95
12
12
7
7
26
11
55
70
Non-labor force
231
307
18
10
7
9
18
16
57
65
Undesignated
12
12
SIZE OF COMMUNITY
1,000,000 and over
including urban fringe
294
338
34
29
10
12
13
17
43
52
250,000 - 1,000,000
including urban fringe
317
313
30
28
15
14
23
21
32
37
50,000 - 250,000 including
urban fringe
236
255
27
27
9
11
20
18
44
44
2,500 - 50,000
273
258
26
30
10
8
22
20
42
42
Rural non-farm and farm
450
467
26
19
8
6
18
16
48
59
(Continued)
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13
4.
"Is the agency responsible to the President, or is it free to act entirely
own?"
it
s
on
(Based on those who had heard of C.I.A.)
Number of
Interviews President
Free
To Act
Don't
Know
t64 t66 1
166
f64
q
1
963 910
49
48
18
19
33
33
AGE OF RESPONDENT
21 - 29 years
178 209
46
52
21
18
33
30
30 - 49 years
434 393
55
53
15
20
30
27
50 years and older
349 297
44
38
20
18
36
44
Undesignated
2 11
EDUCATION OF RESPONDENT
College
315 294
57
60
18
16
25
24
High school
525 490
51
44
16
20
33
36
Grade school
121 124
35
37
21
18
44
45
Undesignated
2 2
REGION OF COUNTRY
East
305 272
57
44
17
20
26
36
Midwest
262 248
48
46
18
19
34
35
South
218 211
40
50
23
17
37
33
West
178 179
48
53
12
18
40
29
OCCUPATION OF CHIEF WAGE-EARNER
Professional and Business
335
295
58
55
19
16
23
29
White-collar
125
111
56
56
16
14
28
30
rs
l work
M
339
352
45
46
17
19
38
35
anua
e
rs
F
45
29 (
t o
o
f e w
c a s e s)
arme
Non-labor force
113
115
42
28
15
25
43
47
Undesignated
6
8
SIZE OF COMMUNITY
1,000,000 and over including
urban fringe
193
201
59
50
17
21
24
29
250,000 - 1,000,000 includ-
ing urban fringe
220
207
44
145
22
22
34
33
50,000 - 250,000 including
urban fringe
139
148
48
148
17
19
35
33
2,500 - 50,000
163
156
45
51
17
15
38
34
Rural non-farm and farm
248
198
49
46
15
15
36
39
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"Based on what you have heard or read, how good a job is the C.I.A. doing --
very good, fairly good, average, or poor?"
Had Not
Very Fairly Aver- Don't Heard
Good Good age Poor Know of CIA
164 166 '6)4 1 1 166 1 ' 1 '77-177
NATIONAL
12
11
18
17
8
7
5
4
15
15
42 46
AGE OF RESPONDENT
21 - 29 years
30 - 49 years
50 years and older
EDUCATION OF RESPONDENT
College
High school
Grade school
14
13
10
17
13
8
11
13
8
18
11
6
19
20
15
28
18
13
24
20
12
33
16
9
7
9
8
12
11
2
7
8
6
10
9
3
4
5
5
12
4
1
5
4
3
8
4
1
23
14
14
18
17
11
21
13
14
17
17
10
33
39
48
13
37
65
32
42
57
14
43
71
REGION OF COUNTRY
East
13
15
23
18
8
8
5
3
13
15
38
41
Midwest
14
7
12
18
9
7
3
2
17
12
45
54
South
9
8
15
14
6
5
4
5
15
15
51
53
West
11
14
24
18
11
9
9
6
16
20
29
33
OCCUPATION OF CHIEF WAGE-
EARNER
Professional and
Business
15
16
26
25
13
10
11
6
16
18
19
25
White-collar
14
11
24
33
10
7
5
3
12
13
35
33
Manual workers
11
11
16
14
7
7
2
3
15
16
49
49
Farmers
3
3
12
8
6
4
2
2
22
12
55
71
Non-labor force
11
5
7
8
5
5
5
3
15
13
57
66
SIZE OF COMMUNITY
1,000,000 and over
including urban
fringe
13
16
15
14
7
9
7
4
15
16
43
41
250,000 - 1,000,000
including urban
fringe
13
14
23
21
10
9
5
4
17
14
32
38
50,000 - 250,000
including urban
fringe
11
12
19
17
10,
8
4
5
12
14
44
44
2,
500 - 50,000
16
9
14
25
7
5
5
3
16
16
42
42
Ru
ral non-farm and farm
9
5
17
13
8
5
3
3
15
15
48
59
(Continued)
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 Approved For Release 2002/06/19 : CIA-RDP86B00269R001400040001-1
15
5. "Based on what you have heard or read, how good a job is the C.I.A. doing --
very good, fairly good, average, or poor?"
(Based on those who had heard of C.I.A.)
No. of
Inter-
Very
Fairly
Aver-
Don't
views
Good
_
-
-
Good
age
Poor
Know
-
-
'6)4
i 6
16
4
79
166
74 t6
r 166
4-
T7
1
6-6
-
-
7-7
_~ -7
- % %
7
7
7
NATIONAL
963
910
21 20
31 32
14 13
8 7
26 28
AGE OF RESPONDENT
21 - 29 years
178
209.
21 16
28 34
11 11
7 8
33 31
30 - 49 years
434
393
21 22
33 34
15 14
8 7
23 23
50 years end older
349
297
20 19
29 28
15 13
9 6
27 34
Undesignated
2
11
EDUCATION OF RESPONDENT
College
315
294
20 21
32 39
13 12
14 9
21 19
High school
525
490
20 19
28 28
18 15
7 7
27 31
Grade school
121
124
22 22
36 30
7 10
3 2
32 36
Undesignated
2
2
REGION OF COUNTRY
East
305
272
22 26
37 31
13 13
8 5
20 25
Midwest
262
248
25 16
22 39
16 15
6 4
31 26
South
218
211
18 17
31 30
12 11
8 10
31 32
West
178
179
15 20
35 27
15 14
12 9
23 30
OCCUPATION OF CHIEF
WAGE-EARNER
Professional and
Business
335
295
19 22
33 33
16 13
13 8
19 24
White-collar
125
111
21 17
37 49
15 10
9 4
18 20
Manual workers
339
352
22 22
31 28
14 14
4 5
29 31
Farmers
45
29
too
f ew
cases
Non-labor force
113
115
24 14
16
24
12 15
12 10
36 37
Undesignated
6
8
SIZE OF COMMUNITY
1,000,000 and over
including urban
fringe
193
201
22 28
27
23
12 15
12 6
27 28
250,000 - 1,000,000
including urban
fringe
19 23
33
34
15 15
7
50,000 - 250,000
including urban
fringe
139
148
20 21
34
30
17 15
7 9
22 25
2,500 - 50,000,
163
156
27 16
25
44
11 8
9 5
28 27
Rural non-farm & farm
248
198
17 11
33
31
16 13
6 8
28 37
Approved For Relea,V&4 1A ~rna69R001400040001-1
 Approved For Release 2002/06/19 : CIA-RDP86B00269R001400040001-1
6. "How important a job would you say the C.I.A. performs -- very important,
fairly important, or not too important?"
Had Not
Very Fairly Not Too Don't Heard
Important Important Important Know of CIA
t64 166 164 ' I 1 t64 1 I 1
7
37 33 9 8 2 2 10 11 42 46
AGE OF RESPONDENT
21 - 29 years
39
42
13
12
1
1
14
14
33
31
30 - 49 years
42
40
10
8
1
1
8
10
39
41
50 years and older
31
22
8
6
2
3
11
12
148
57
EDUCATION OF RESPONDENT
College
65
64
10
11
2
2
10
10
:L3
13
High school
38
34
13
9
1
2
11
12
37
43
Grade school
19
13
5
4
2
2
9
10
65
71
REGION OF COUNTRY
East
42
38
10
9
2
2
8
11
38
40
Midwest
34
28
9
9
1
1
11
9
45
53
South
29
29
6
6
3
2
11
12
51
51
West
46
40
14
9
1
2
10
14
29
35
OCCUPATION OF CHIEF WAGE-
EARNER
Professional and
Business
59
53
9
9
3
2
10
12
19
24
White-collar
46
42
11
10
2
1
6
13
35
34
Manual workers
30
29
11
8
1
1
9
11
49
51
Farmers
18
16
6
6
al
21
7
55
71
Non-labor force
21
18
6
4
2
3
14
10
57
65
SIZE OF COMMUNITY
1,000,000 and over
including urban fringe
39
34
8
12
1
2
9
10
43
42
250,000 - 1,000,000
including urban fringe
42
44
11
8
3
2
12
8
32
38
50,000 - 250,000
including urban fringe
37
41
9
4
2
2
8
9
44
44
2,500 - 50,000
38
36
9
9
1
0
10
14
42
41
Rural non-farm and farm
30
20
9
6
1
2
12
14
48
58
(Continued)
Approved For Relea,V7 Io 6 2698001400040001-1
 Approved For Release 2002/06/19 : CIA-RDP86B00269R001400040001-1
6. "How important a job would you say the C.I.A. performs -- very important,
fairly important, or not too important?"
(Based on those who had heard of C.I.A.)
No. of
Inter- Very Fairly Not Too Don't
views Important Important Important Know
74t 164 166 t 166 I 1 1
963 910 63 61 16 15 3 3 18 21
AGE OF RESPONDENT
21 - 29 years
178
209
58
60
19
18
1
2
22
20
30 - 49 years
434
393
69
68
16
13
1
2
14
17
50 years and older
349
297
59
51
15
15
5
7
21
27
Undesignated
2
11
EDUCATION OF RESPONDENT
College
315
294
75
73
11
13
3
2
11
12
High school
525
490
61
60
20
16
2
3
17
21
Grade school
121
124
55
44
14
15
4
5
27
36
Undesignated
2
2
REGION OF COUNTRY
East
305
272
67
64
16
15
3
3
14
18
Midwest
262
248
61
61
17
18
2
1
20
20
South
218
211
59
59
12
12
5
5
24
24
West
178
179
65
61
19
14
1
3
15
22
OCCUPATION OF CHIEF
WAGE-EARNER
Prof easional and
Business
335
295
73
70
11
12
3
3
13
15
White-collar
125
111 70 62
18
16
2
2
10
20
Manual workers
339
352 60 58
21
17
2
2
17
23
Farmers
45
29 ( too
f ew
cases)
Non-labor force
113
115
49
51
14
10
5
10
32
29
Undesignated
6
8
SIZE OF COMMUNITY
1,000,000 and over
including urban
fringe
193
201
70
59
1.4
20
1
4
15
17
250,000 - 1,000,000
including urban
fringe
220
207
62
70
16
13
5
3
17
14
50,000 - 250,000
including urban
fringe
139
148
66
72
16
8
4
4
14
16
2,500 - 50,000
163
156
65
62
16
15
2
0
17
23
Rural non-farm & farm
248
198
58
48
18
15
1
4
23
33
Approved For Relea
V~~e U~ Jura 698001400040001-1
 Approved For Release 2002/06/19 : CIA-RDP86B00269R001400040001-1
7. "In the past year or so,what criticisms, if any, have you heard or read about
the Central Intelligence Agency?"
(Not asked in 1964)
Those who have
Entire Sample heard of C.I.A.
Mentioned some criticism
lsa
281HE
Cuban situation was mishandled
7
13
Mistakes in Vietnam
1
1
Mistakes made in Dominican
Republic
1
2
Investigations are inadequate
2
4
Security within organization too lax
1
2
Inadequate information given to
public
1
2
Inadequate information given to
President
1
2
Too independent, overstepping
their bounds
2
3
Mistakes in Central American
Countries
1
Others
1
1
17
31
Don't know
3
5
None
36
67
Had not heard of C.I.A.
46
-
Total
100
100
* Less than half of one per cent.
33 The percentages for various criticisms exceed the percentage who mentioned
some criticism since some persons mentioned more than one critical comment.
Approved For ReleaI~6BF269R001400040001-1
tea. -
 Approved For Release 2002/06/19 : CIA-RDP86B00269R001400040001-1
*8. "Do you think the criticism was justified or not?"
(Based on those who had mentioned a criticism)
Percentage
61
Not justified
16
Don't know
20
100
Number of Interviews
253
(NOTE: A breakdown by Age, Education, Region, etc. has not been made since
the small number of respondents who had heard criticisms would result in too
few cases in most categories.)
* Asked only in 1966.
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v ~xa. -
 Approved For Release 2002/06/19 : CIA-RDP86B00269R001400040001-1
9. "Assuming that he qualified, would you like to have a son of yours work
for the C.I.A., or not?"
Number of
Interviews
Yes
No
Don't
Know
Had Not
Heard
of C.I.A.
164
t
16766
164 166
'614 176
t 64 17-
1,570
1,631
26 27
15 12
17 15
42
46 =
100%
AGE OF RESPONDENT
21 to 29 years
252
300
31 33
15 12
21 24
33
31
30 to 49 years
666
640
28 32
16 14
17 12
39
42
50 years and older
648
667
23 20
14 9
15 14
48
57
Undesignated
4
24
EDUCATION OF RESPONDENT
College
357
342
44 49
26 20
17 18
13
13
High school
840
873
27 26
16 12
20 18
37
44
Grade school
368
413
16 15
7 6
12 9
65
70
Undesignated
5
3
REGION OF COUNTRY
Eas t
437
452
27
30
20
14
15
15
38
41
Midwest
470
500
24
25
14
9
17
12
45
54
South
411
418
20
19
11
13
18
16
51
52
Wes t
252
261
40
37
14
10
17
19
29
34
OCCUPATION OF CHIEF
WAGE-EARNER
Professional & Business
415
382
40
38
24
19
17
18
19
25
White-collar
186
171
31
34
14
14
20
18
35
34
Manual workers
638
664
24
27
12
9
15
15
49
49
Farmers
88
95
12
5
13
9
20
15
55
71
Non-labor force
231
307
15
16
10
9
18
10
57
65
Undesignated
12
12
SIZE OF COMMUNITY
1,000,000 and over
including urban
fringe
250,000 - 1,000,000
294
338
30
33
15
12
12
13
43
42
including urban
fringe
317
313
31
30
1.4
12
23
20
32
38
50,000 - 250,000 includ-
ing urban fringe
236
255
29
32
13
12
14
12
44
44
2,
500 - 50,000
273
258
26
33
12
9
20
16
42
42
Ru
ral non-farm and
farm
450
467
20
15
18
12
14
14
48
59
(Continued)
Approved For Relea;2A3/~1CI6RG0269R001400040001-1
,17 .7
 Approved For Release 2002/06/19 : CIA-RDP86B00269R001400040001-1
9. "Assuming that he qualified, would you like to have a son of yours work for
the C. I. A., or not?"
(Based on those who had heard of C.I.A.)
Number of
Don't
Interviews
Yes
No
Know
164
166
167766
164 T6&
'6)4 -36
963
910
46 50
25 22
29 28 =
100%
AGE OF RESPONDENT
21 to 29 years
178
209
47 47
22 18
31 35
30 to 49 years
434
393
47 55
26 24
27 21
50 years and older
349
297
44 46
27 21
29 33
Undesignated
2
11
EDUCATION OF RESPONDENT
College
315
294
51 56
30 23
19 21
High school
525
490
44 47
25 21
31 32
Grade school
121
124
44 51
21 19
35 30
Undesignated
2
2
REGION OF COUNTRY
East
305
272
44 52
32 23
24 25
Midwest
262
248
44 55
25 19
~l 26
South
218
211
40 40
23 28
37 32
West
178
179
56 56
20 16
24 28
OCCUPATION OF CHIEF
WAGE-EARNER
Professional & Business
335
295
49 51
30 25
21 24
White-collar
125
111
47 52
22 21
31 27
Manual workers
339
352
47 53
24 18
29 29
Farmers
45
29
(t o o
f
e w c a s e
s)
Non-labor force
113
115
35 45
23 25
42 30
Undesignated
6
8
SIZE OF COMMUNITY
1,000,000 and over
including urban
fringe
193
201
53 57
26 20
21 23
250,000 to 1,000,000
including urban
fringe
220
207
45 48
21 20
34 32
50,000 - 250,000 includ-
ing urban fringe
139
148
51 56
23 22
26 22
2,500 - 50,000
163
156
44 57
21 15
35 28
Rural non-farm and
farm
248
198
39 36
34 30
27 34
Approved For Relea @~1 .R P!6EP0269R001400040001-1
 Approved For Release 2002/06/19 : CIA-RDP86B00269R001400040001-1
9. "Assuming that he qualified, would you like to have a son of yours work for
the C.I.A., or not?"
Some typical volunteered comments :
"It's too dangerous; only if compulsory." (Man, 73, Seattle, Washington)
"I think any type of work for your country is commendable." (Woman, 21,
Seattle, Washington)
"It would be an honor." (Woman, 32; Knoxville, Tenn.)
"If it was his desire, I wouldn't be too happy." (Man, 5L, Salina, Kansas)
"Too dan erous; a real.good education is required." (Woman, 47, Atkinson,
Nebraska)
"Pays good money." (Man, 35, Aberdeen, Miss.)
"No government job is desirable." (Woman, 46, Bound Brook, New Jersey)
"Wonderful for a boy to give back to his country what it gives him." (Man,
I8, Bound Brook, New Jersey)
"Too much sneakiness is necessary; no choice of location." (Woman, 25,
Charleston, W. Virginia)
"It would be educational." (Woman, 37, Charleston, W. Virginia)
"Not at present. If they would protect their agents better I would not
object." (Woman, 24, Compton, Calif,.)
"He would be doing somethin worthwhile, which would be helping his country
and the American people." Man, 25, Norfolk, Virginia)
"A thankless job." (Man, 30, Willcox, Arizona)
"I'd like to think that my offspring could shape things up." (Man 22,
Richland, Washington, D.C.)
"Intelligence work is gathering information which is necessary and
interesting.." (Man, 33, Richland, Washington, D.C.)
"I don't want him dealing in death." (Man, 36, Sharon, N. Dakota)
"Because the purpose of the C.I.A. is very good." (Man, 37, Long Arm, Maryland)
"If he could do any good for his country, I sure would." (Man,41, Prescott, Ariz.)
"It is an honorable profession but dangerous." (Man, 39, Bunker Hill, Ill.)
Q. 86B#6269R001400040001-1
Approved For Relea~
 Approved For Release 2002/06/19 : CIA-RDP86B00269R001400040001-1
T E C H N I C A L A P P E N D I X
Approved For Releaspgj/~a~f,6B,~6SBQ01400040001-1
23
 Approved For Release 2002/06/19 : CIA-RDP86B00269R001400040001-1
24
Per Cent
196.1 G -f966
SEX OF RESPONDENT
Men
47.4
47.6
Women
52.6
52.4
AGE OF RESPONDENT
21 to 34 years
24.6
26.5
35 to 49 years
32.4
32.7
50 years and older
42.7
39.0
Undesignated
0.3
1.8
OCCUPATION OF CHIEF WAGE-EARNER
Professional & Business: Professional, technical and
Kindred Workers (e.g., engineers, accountants, nurses);
Executives (managers, officials, proprietors, public
administrators)
23.0
23.0
White-collar: Clerical and kindred workers (e.g., mail
carriers, telephone operators); Sales and kindred
workers (e.g., underwriters, contractors, brokers)
11.3
11.1
Manual Workers: Foremen, craftsmen and kindred workers
(e.g., railroad engineers, machinists, linesmen, main-
tenance painters);
Service, Domestic,
Operatives and kindred workers;
Laborers
45.7
41.3
Farmers: Farm owners,
farm managers, farm foreman,
farm laborers
5.4
6.1
Non
-labor Force
13.6
17,8
Und
esignated
1.0
0.7
SIZE OF COMMUNITY
Over 500,000, including urban fringe
50,000 to 499,999
2,500 to 49,999
Under 2,500, non-farm
Under 2,500, farm
34.8 34.4
20.7 21.7
14.9 15.7
24.1 22.1
5.5- 6.1
(Continued)
Approved For Releas`,fs,,69B001400040001-1
 Approved For Release 2002/06/19 : CIA-RDP86B00269R001400040001-1
25
Per Cent
1967-1966
REGION OF COUNTRY
East a Connecticut, D.C., Delaware, Maine, Maryland,
Massachusetts, New Hampshire, New Jersey,
New York, Pennsylvania, Rhode Island, Vermont,
West Virginia 29.0 28.3
Midwest : Illinois, Indiana, Iowa, Kansas, Michigan,
Minnesota, Missouri, Nebraska., North Dakota,
Ohio, South Dakota, Wisconsin 28.9 29.1
South Alabama, Arkansas, Florida, Georgia, Kentucky,
Louisiana, Mississippi, North Carolina, Oklahoma,
South Carolina, Tennessee, Texas, Virginia 26.3 26.2
West : Alaska, Arizona, California, Colorado, Hawaii,
Idaho, Montana, New Mexico, Nevada, Oregon,
Utah, Washington, Wyoming 15.8 16.4
EDUCATION OF RESPONDENT
College (graduate or incomplete) 18.6 19.2
High school ( raduate or incomplete) 146.4 50.2
Grade school (8 years or less) 31.9 30.6
Undesignated .1 .0
Allowance for persons not at home was made by means of a "times-at-home" technique
rather than by "call-backs". Either procedure is a standard method for reducing
the sample bias that would otherwise result from underrepresentation in the sample
of persons who are difficult to find at home. All results reported, including the
composition of the sample, are based on data in which a "times-at-home" weighting
has been incorporated.
Approved For
[ W CIG~ 8 02698001400040001-1
 Approved For Release 2002/06/19 : CIA-RDP86B00269R001400040001-1
26
The design of the sample is that of a replicated probability
f
sample down to the block level in the case of urban areas, and to seg-
ments of townships in the case of rural areas.
After stratifying the nation geographically and by size of com-
munity in order to insure conformity of the sample with the latest avail-
able estimate of the Census Bureau of the distribution of the adult popu-
lation, about 160 different sampling locations or areas were selected on a
strictly random basis. The interviewers had no choice whatsoever concern-
ing the part of the city or county in which they conducted their interviews.
Approximately 10 interviews were conducted in each such randomly
selected sampling point. Interviewers were given maps of the area to
which they were assigned, with a starting point indicated, and required
to follow a specified direction. At each occupied dwelling unit, inter-
viewers were instructed to select respondents by following a prescribed
systematic method and by a male-female assignment. This procedure was
followed until the assigned number of interviews was completed.
Since this sampling procedure is designed to produce a sample
which approximates the adult civilian population (21 and older) living
in private households in the U.S. (that is, excluding those in prisons
and hospitals, hotels, religious and educational institutions, and on
military reservations), the survey results can be applied to this popu-
lation for the purpose of projecting percentages into number of people.
The manner in which the sample is drawn also produces a sample which
approximates the population of private households in the United States.
Therefore, survey results can also be projected in terms of number of
households when appropriate.
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 Approved For Release 2002/06/19 : CIA-RDP86B00269R001400040001-1
27
In interpreting survey results, it should be borne in mind that all
sample surveys are subject to sampling error, that is, the extent to which
the results may differ from what would be obtained if the whole population
surveyed had been interviewed. The size of such sampling errors depends
largely on the number of interviews.
The following tables may be used in estimating the sampling error of
any percentage in this report. The computed allowances have taken into account
the effect of the sample design upon sampling error. They may be interpreted
as indicating the range (plus or minus the figure shown) within which the re-
suits of repeated samplings in the same time period could be expected to vary,
95 per cent of the time, assuming the same sampling procedure, the same inter-
viewers, and the same questionnaire.
sampling error of a percentage:
Recommended Allowance for Sampling Error
of a Percentage
In Percentage Points
(at 95 in 100 confidence level)*
-----------------Sample Size--------------
1500
1000 50 600 400 200
100
Percentages
near 10
2
2 3 3 4 5
7
Percentages
near 20
2
3 4 4 5 7
9
Percentages
near 30
3
4 4 4 6 8
10
Percentages
near 40
3
4 4 5 6 8
11
Percentages
near 50
3
4 4 5 6 8
11
Percentages
near 60
3
4 4 5 6 8
11
Percentages
near 70
3
4 4 4 6 8
10
Percentages
near 80
2
3 4 4 5 7
9
Percentages
near 90
2
2 3 3 4 5
7
ported percentage is 33 for a group which includes 1500 respondents. Then we
go to row "percentages near 30" in the table and go across to the column headed
"1500." The number at this point is 3, which means that the 33 per cent obtained
*The chances are 95 in 100 that the sampling error is not larger than the
figures shown.
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 Approved For Release 2002/06/19 : CIA-RDP86B00269R001400040001-1
in the sample is subject to a sampling error of plus or minus 3 points.
Another way of saying it is that very probably (95 chances out of 100) the
average of repeated samplings would be somewhere between 30 and 36, with
the most likely figure the 33 obtained.
In comparing survey results in two samples, such as, for example,
men and women, the question arises as to how large must a difference between
them be before one can be reasonably sure that it reflects a real difference.
In the tables below, the number of points which must be allowed for in such
comparisons is indicated.
Two tables are provided. One is for percentages near 20 or 80; the
other for percentages near 50. For percentages in between, the error to be
allowed for is between that shown in the two tables:
Recommended Allowance for Sampling Error
of the Difference
In Percentage Points
(at 95 in 100 confidence level)*
TABLE A Percentages near 20 or percentages near 80
Size of Sample 750 600 400 200
750 5
600 5 6
400 6 6 7
200 8 8 8 10
TABLE B Percentages near 50
Size of Sample 750 600 400 200
750 6
600 7 7
400 7 8 8
200 10 10 10 12
Here is an example of how the tables would be used: Let us say that
50 per cent of men respond a certain way and 40 per cent of women respond
that way also, for a difference of 10 percentage points between them. Can we
say with any assurance that the 10-point difference reflects a real difference
between men and women on the question? The sample contains approximately 750
men and 750 women.
*The chances are 95 in 100 that the sampling error is not larger than the
figures shown.
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Since the percentages are near 50, we consult Table B, and since
the two samples are about 750 persons each, we look for the number in the
column headed "750" which is also in the row designated "750." We find
the number 6 here. This means that the allowance for error should be 6
points, and that in concluding that the percentage among men is somewhere
between 4 and 16 points higher than the percentage among women we should be
wrong only about 5 per cent of the time. In other words, we can conclude
with considerable confidence that a difference exists in the direction ob-
served and that it amounts to at least 4 percentage points.
If, in another case, men's responses amount to 22 per cent, say,
and women's 24 per cent, we consult Table A because these percentages are
near 20. We look in the column headed "750" and see that the number is 5.
Obviously, then, the 2-point difference is inconclusive.
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