THE 16TH WASHINGTON CONFERENCE FOR THE ADVERTISING COUNCIL MARCH 15 AND 16, 1960

• Document Type: CREST
• Collection: General CIA Records
• Document Number (FOIA) /ESDN (CREST): CIA-RDP80M01009A001502600009-7
• Release Decision: RIFPUB
• Original Classification: K
• Document Page Count: 8
• Document Creation Date: December 27, 2016
• Document Release Date: March 28, 2013
• Sequence Number: 9
• Publication Date: March 15, 1960
• Content Type: MISC

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"TtittOti
?
THE
WASHINGTON
CONFERENCE
for
The Advertising Council
March 15 and 16, 1960
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" 41
Presiding
THE HONORABLE GORDON GRAY
Special Assistant to the President
for National Security Affairs
Chairman, National Security Council
TUESDAY, MARCH 15
District of Columbia Red Cross Building
Two Thirty o'clock
THE HONORABLE CHRISTIAN A. HERTER
The Secretary of State
PANEL DISCUSSION
THE HONORABLE ROBERT B. ANDERSON
The Secretary of the Treasury
THE HONORABLE DOUGLAS DILLON
The Under Secretary of State
THE HONORABLE CLARENCE B. RANDALL
Special Assistant to the President
Representing the Conference
Mit. GABRIEL HAUGE
Manufacturers Trust Company
MR. CHARLES H. KELLSTADT
Sears, Roebuck and Ccnnpany
MR. J. SPENCER LOVE
Burlington Industries, Inc.
MR. JOHN J. McCLoy
The Chase Manhattan Bank
DR. T. KEITH GLENNAN
Administrator, National Aeronautics and Space
Administration
DR. GEORGE B. KISTIAKOWSKY
Special Assistant to the President for Science and
Technology
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TUESDAY, MARCH 15
Cocktails, Chinese Room, Six Forty-five
Dinner, Ballroom, Seven Fifteen
Mayflower Hotel
MR. LEE H. BRISTOL
Chairman, The Advertising Council
Presiding
PANEL DISCUSSION
"THE SITUATION IN CUBA"
MR. WILLIAM H. LAWRENCE
The New York Times
Moderator
MR. RICHARD BATE
Columbia Broadcasting System
MRS. LEE HALL
MR. WILSON HALL
National Broadcasting Company
MR. HAL LAVINE
Newsweek
MR. HENRY RAYMONT
United Press International
WEDNESDAY, MARCH 16
District of Columbia Red Cross Building
Nine o'clock
THE HONORABLE ALLEN W. DULLES
Director, Central Intelligence Agency
THE HONORABLE W. ALLEN WALLIS
Special Assistant to the President
Executive Vice Chairman,
Cabinet Committee on Price
Stability for Economic Growth
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? 41
PANEL DISCUSSION
THE HONORABLE THOMAS S. GATES, JR.
The Secretary of Defense
ADMIRAL ARLEIGH A. BURKE
Member, Joint Chiefs of Staff
DR. HERBERT F; YORK
Director, Defense Research and Engineering,
Department of Defense
Representing the Conference
MR. MALCOLM P. FERGUSON
Bendix Aviation Corporation
MR. CHARLES J. MCCARTHY
Chance Vought Aircraft, Inc.
MR. T. F. PATTON
Republic Steel Corporation
MR. RICHARD S. REYNOLDS, JR.
Reynolds Metals Company
MR. WALTER H. WHEELER, JR.
Pitney-Bowes, Inc.
THE PRESIDENT OF THE UNITED STATES
Luncheon
Crystal Room, Sheraton Carlton Hotel
Twelve Thirty o'clock
MR. LEE H. BRISTOL
Chairman, The Advertising Council
Presiding
MR. ROSCOE DRUMMOND
interviewing
MR. VLADIMIR A. KAGOR
MR. IVAN SEROV
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? Members of the Conference ?
CHARLES F. ADAMS, Raytheon Manufacturing
Company
FRED E. ADAMS, G. M. Bas ford Company
K. S. ADAMS, Phillips Petroleum Company
PETER ALLPORT, Association of National Adver-
tisers
S. W. ANTOVILLE, United States Plywood Corpo-
ration
FRANK ARMOUR, JR., H. J. Heinz Company
JAMES T. AUBREY, JR., CBS Television Network
BROMWELL AULT, Interchemical Corporation
ALLAN S. AusTIN, The Austin Company
RICHARD J. BABCOCK, Farm Journal, Inc.
WALTER K. BAILEY, The Warner el Swasey Com-
pany
WILLIAM R. BAKER, JR., Benton el Bowles, Inc.
W. GARDNER BARKER, Th0/114S J. Lipton, Inc.
H. L. BARNET, Pepsi-Cola Company
ELLIOTT V. BELL, Business Week
JACOB BLAUSTEIN, American Trading and Pro-
duction Corporation
ROBERT W. Boocs, Union Carbide Plastics Com-
pany
FRANK BRAUCHER, Magazine Advertising Bureau
DON U. BRIDGE, Rochester Times Union-Demo-
crat el Chronicle
LEE H. BRISTOL, Bristol-Myers Company
LOUIS N. BROCKWAY, Young elf Rubicam, Inc.
MELVIN BRORBY, Needham, Lewis El Brorby, Inc.
FELIX F. BRUNER, General Motors Corporation
HARRY A. BuLim, General Mills, Inc.
WILLIAM H. BURKHART, Lever Brothers
pany
LEO BURNETT, Leo Burnett Company, Inc.
THOMAS C. BUTLER, The Grand Union Company
BENJAMIN J. BUTTENWIESER, Kuhn, Loeb and
Company
F. G. CARTER, R. J. Reynolds Tobacco Company
GEORGE CARTER, Cleveland Press
DR. A. K. CHAPMAN, Eastman Kodak Company
WALKER L. CISLER, The Detroit Edison Company
MRS. OLIVE CLAPPER
ALVIE J. CLAXTON, Beatrice Foods Company
DONALD K. CLIFFORD, Doherty, Clifford, Steers Es?
Shenfield, Inc.
REGINALD CLOUGH, The Reader's Digest
L. L. COLBERT, Chrysler Corporation
A. L. COLE, The Reader's Digest
CHARLES W. COLLIER, Advertising Association of
the West
ALLEN B. CROW, The Economic Club of Detroit
HARLOW H. CuRncE, General Motors Corpora-
tion
Com-
HARRY L. DALTON, American Viscose Corpora-
tion
RICHARD E. DEEMS, Hearst Corporation
DR. LELAND I. DOAN, The Dow Chemical Com-
pany
E. C. DONNELLY, JR., John Donnelly and Sons
J. DEWEY DORSETT, Association of Casualty el
Surety Companies
WILLIAM DWIGHT, Holyoke Transcript-Telegram
E. J. DWYER, Electric Storage Battery Company
EDWIN W. EBEL, General Foods Corporation
T. M. EVANS, H. K. Porter Company, Inc.
PHILIP J. EVEREST, Transportation Displays, Inc.
J. P. FALVEY, The Electric Auto-Lite Company
LESTON FANEUF, Bell Aircraft Corporation
HARRY S. FERGUSON, Allied Chemical Corporation
MALCOLM P. FERGUSON, Bendix Aviation Cor-
poration
JAMES S. FISH, General Mills, Inc.
KERBY H. Fisx, Allied Chemical Corporation
PALEN FLAGLER, J. P. Stevens el Company, Inc.
FRED F. FLORENCE, Republic National Bank of
Dallas
CLYDE T. FOSTER, The Standard Oil Company
(Ohio)
WILLIAM C. FOSTER, Olin Mathieson Chemical
Corporation
JoHN M. Fox, Minute Maid Corporation
EDWIN S. FRIENDLY, Westchester County Pub-
lishers, Inc.
DONALD S. FROST, Bristol-Myers Company, Inc.
G. KEITH FUNSTON, New York Stock Exchange
CLARK R. GAMBLE, Brown Shoe Company, Inc.
FREDERIC R. GAMBLE, American Association of
Advertising Agencies
ROBERT M. GANGER, D'Arcy Advertising Corn-
pony
PAUL S. GEROT, The Pillsbury Company
BERTRAM B. GEYER, Geyer, Morey, Madden el
Ballard
CARL J. GILBERT, The Gillette Company
LEONARD H. GOLDENSON, American Broadcast-
ing-Paramount Theatres, Inc.
PAUL A. GORMAN, American Telephone and Tele-
graph Company
PHILIP L. GRAHAM, The Washington Post el
Times Herald
ROBERT M. GRAY, Esso Standard Oil Company
EDMUND L. GRIMES, Commercial Credit Company
JOSEPH G. GRISWOLD, JR., Widdicomb-Mueller
Corporation
GENERAL ALFRED M. GRTJENTHER, American
National Red Cross
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R. P. GwASunbeam Corporation
CHARLES BARDING, Smith, Barney eg Company
GABRIEL HAUGE, Manufacturers Trust Company
ARTHUR HULL HAYES, CBS Radio
JoHN K. HERBERT, The American Weekly
WILLIAM A. HEWITT, Deere E. Company
DAVID G. HILL, Pittsburgh Plate Glass Company
JOHN W. HILL, Hill and Knowlton, Inc.
JOHN HILLDIUNG, General Aniline Film Cor-
poration
SAMUEL F. HINKLE, Hershey Chocolate Corpo-
ration
STANLEY C. HorE, The SoundScriber Corpora-
tion
JOHN W. HUBBELL, Simmons Company
ROGER HULL, Mutual Life Insurance Company
of New York
GEORGE M. HUMPHREY, National Steel Company
H. E. HUMPHREYS, JR., United States Rubber
Company
ROBERT S. INGERSOLL, Borg-Warner Corporation
CHARLES C. JARCHOW, American Steel Foundries
LOGAN T. JOHNSTON, Armco Steel Corporation
CHARLES S. JONES, Richfield Oil Corporation
MERLE S. JONES, CBS TV Stations Division
THOMAS ROY JONES, Daystrom, Incorporated
W. ALTON JONES, Cities Service Company
DWIGHT P. JOYCE, The Glidden Company
CHARLES H. KELLSTADT, Sears, Roebuck and
Company
J. J. KENNEDY, Ingersoll-Rand Company
ROBERT E. KENYON, JR., Magazine Publishers
Association
HAROLD G. KERN, Hearst Newspapers
MEYER KESTNBAUM, Hart, Schaffner eg Marx
ALTON KETCHUM, McCann-Erickson, Inc.
EDGAR KOBAK
WALTER C. KURZ, Chicago Tribune
MARSHALL LACHNER, B. T. Babbitt, Inc.
WILLIAM G. LAFFER, Clevite Corporation
LAURENCE W. LANE, Lane Publishing Company
ARTHUR B. LANGLIE, McCall Corporation
BYRON H. LARABEE, Firestone Plantations Com-
pany
CHESTER J. LAROCHE, C. J. LaRoche and Com-
pany, Inc.
ROY E. LARSEN, Time, Inc.
ROBERT A. LEARNARD, Aluminum Company of?
America
BARRY T. LEITHEAD, Cluett, Peabody ei Company,
Inc.
GEORGE LEMONS, Greensboro News El Record
GEORGE LINK, JR.
CHARLES T. LIPSCOMB, JR., Bureau of Adver-
tising, ANPA
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ROYAL LITTLE, Textron, Inc. 41,4
JOHN A. LOGAN, National A tion of Food
Chains
A. C. LONG, Texaco, Inc.
J. SPENCER LOVE, Burlington Industries, Inc.
JOE LOWE, Joe Lowe Corporation
GEORGE P LUDLAM, The Advertising Council, Inc.
GIBSON MCCABE, Newsweek, Inc.
THOMAS B. MCCABE, Scott Paper COMParly
CHARLES J. MCCARTHY, Chance Vought Aircraft,
Inc.
JOHN J. MCCLOY, The Chase Manhattan Bank
L. F. McCoLLum, Continental Oil Company
NEIL H. MCELROY, The Procter el Gamble Com-
pany
DONALD H. MCGANNON, Westinghouse Broad-
casting Company, Inc.
JOHN A. MCGLYNN, JR., Campbell Soup Company
MAX MCGRAW, McGraw-Edison Company
WILLIAM B. McGuntE, Duke Power Company
ALLYN B. MCINTIRE
PAUL B. McKEE, Pacific Power & Light Company
ROBERT MACNEAL3 The Curtis Publishing Com-
pany
GEORGE P. MACNICHOL, JR., Libbey-Owens-Ford
Glass Company
IRWIN MASER, Milwaukee Journal
IRVING S. MANHEIMER, Macfadden Publications,
Inc.
H. T. MARKS, Ferro Corporation
ERNEST S. MARSH, Atchison, Topeka el Santa Fe
Railway System
W. A. MARSH, Permanente Cement Company
ROBERT R. MATHEWS, American Express Com-
pany
H. M. MILLER, Columbus El Southern Ohio Elec-
tric Company
CHARLES G. MORTIMER, General Foods Corpo-
ration
W. FREDERIC MOSEL, The Advertising Council,
Inc.
MILTON C. MUMFORD, Lever Brothers Company
WILLIAM B. MURPHY, Campbell soup Company
A. C. NIELSEN, JR., A. C. Nielsen Company
AKSEL W. NIELSEN, The Title Guaranty Company
L. H. ODELL, Foster and Kleiser Company
HAROLD H. OLDHAM, Republic Steel Corporation
HARRY OWEALIA, JR., O'Mealia Outdoor Adver-
tising Corporation
FRANK PACE, JR., General Dynamics Corporation
HOWARD M. PACKARD, S. C. Johnson El Son, Inc.
WILLIAM S. PALEY, Columbia Broadcasting Sys-
tem, Inc.
MOREHEAD PATTERSON, American Machine tl
Foundry Company
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T. F. PATTONlippublic Steel Corporation
STUART PEABO , Bell E..1 Peabody
HARRIS PERLSTEIN, Pabst Brewing Company
T. S. PETERSEN, Standard Oil Company of Cali-
fornia
LEWIS E. PHENNER, Kimberly-Clark Corporation
W. B. POTTER, Eastman Kodak Company
K. C. PRATT, K. C. Pratt, Inc.
C. JAMES PROUD, Advertising Federation of
America
HENRY RAHMEL, A. C. Nielsen Company
RALPH T. REED, American Express Company
CLARENCE J. REESE, Continental Motors Cor-
poration
H. H. REIcHHoLD, ,Reichhold Chemicals, Inc.
THEODORE S. REPPLIER, The Advertising Council,
Inc.
RICHARD S. REYNOLDS, JR., Reynolds Metals
Company
RALPH 0. RHOADES, Gulf Oil Corporation
KENT RHODES, The Reader's Digest
FLETCHER D. RICHARDS, Fletcher Richards, Cal-
kins el Holden, Inc.
A. B. RICHARDSON, Chesebrough-Pond's, Inc.
JAMES H. RIGHTER, Buffalo Evening News
MAX ROBB, City Stores Company
R. B. ROBERTSON, JR., Champion Paper eg Fibre
Company
WILLIAM E. ROBINSON, The Coca-Cola Company
ISRAEL ROGOSIN, Beaunit Mills, Inc.
H. I. ROMNES, Western Electric Company, Inc.
GEORGE W. ROMNEY, American Motors Corpo-
ration
T. J. Ross, Ivy Lee and T. J. Ross
H. T. ROWE, IBM Corporation
DR. HOWARD A. RUSK, The New York Times
MICHAEL P. RYAN, Allied Chemical Corporation
RICHARD E. RYAN, Advertising Association of the
West
H. M. ScHAcHTE, Lever Brothers Company
GENERAL FRANK R. SCHWENGEL, Joseph E.
Seagram El Sons, Inc.
ELLERY SEDGWICK, JR., Medusa Portland Cement
Company
WARNER S. SHELLY, N. W. Ayer & Son, Inc.
BORIS SHISHKIN, AFL-CIO
LESLIE R. SHOPE
G. G. SIMMONS, JR., Simmons Company
IRWIN A. SimrsoN, St. Petersburg Times
SPYROS P. SK.OURAS, Twentieth Century-Fox Film
Corporation
ELDEN SMITH, Security First National Bank
L. B. SMITH, A. 0. Smith Corporation
E. A. SNOW, The Procter & Gamble Company,
Inc.
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W. CORDES SNYDER, JR., Blaw-Knii ompany
M. J. SPIEGEL, Spiegel, Incorporat
PHILIP SPORN, American Electric Power Company
DR. FRANK STANTON, Columbia Broadcasting
System
HERMAN W. STEINKRAUS, Bridgeport Brass Com-
pany
A. R. STEVENS, The American Tobacco Company
R. S. STEVENSON, Allis-Chalmers Manufacturing
Company
HAROLD C. STRAIT, Bankers Trust Company
F. L. SULZBERGER, Enterprise Paint Manufacturing
Company
HENDERSON SUPPLEE, JR., The Atlantic Refining
Company
A. H. THIEMANN, New York Life Insurance
Company
E. J. THOMAS, The Goodyear Tire (1 Rubber
? Company
HAROLD B. THOMAS
JOSEPH H. THOMPSON, The M. A. Hanna Com-
pany
0. V. TRACY, Esso Standard Oil Company
NILES TRAMMELL, Biscayne Television Corpo-
ration
OLIVER TREYZ, ABC-TV Network
B. BYNUM TURNER, Ethyl Corporation
L. C. TURNER, Great Lakes Towing Company
LAWRENCE VALENSTEIN, Grey Advertising
Agency, Inc.
GEORGE VAN GORDER, McKesson el Robbins, Inc.
W. G. WEIssRoo, E. I. DuPont deNemours ?.4
Co., Inc.
PAUL B. WEST, Association of National Adver-
tisers
J. HUBER WETENHALL, National Dairy Products
Corporation
WALTER H. WHEELER, JR., Pitney-Bowes, Inc.
FRANK K. WHITE, McCann-Erickson, Inc.
CHARLES A. WIGHT, Freeport Sulphur Company
CRANSTON WILLIAMS, American Newspaper Pub-
lishers Association
LANGBOURNE M. WILLIAMS, Freeport Sulphur
'Company
PAUL H. WILLIS, Carnation Company
ALLAN M. WILSON, The Advertising Council, Inc.
CHARLES E. WILSON
ALBERT E. WINGER, Crowell-Collier Publishing
Company
H. J. WOLFLISBERG, The Nestle Company, Inc.
ROY D. WOOSTER, The Borden Company
JAMES W. YOUNG, J. Walter Thompson Company
WILLIAM ZECKENDORF, Webb & Knapp, Inc.
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THE ADVERTISING COUNCIL
FOR PUBLIC SERVICE
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