WILL YOU DO US A BRIEF FAVOR?

• Document Type: CREST
• Collection: General CIA Records
• Document Number (FOIA) /ESDN (CREST): CIA-RDP73-00475R000100980001-9
• Release Decision: RIFPUB
• Original Classification: K
• Document Page Count: 1
• Document Creation Date: December 27, 2016
• Document Release Date: December 18, 2013
• Sequence Number: 1
• Publication Date: July 21, 1955
• Content Type: MEMO

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Declassified and Approved For Release @50-Yr 2013/12/18: CIA-RDP73-00475R000100980001-9 eux
"Public opinion is everything.* With public opinion nothing can fail; without it nothing can succeed7 ? Abraham Lincoln
Dear Reader:
33 WITHERSPOON STREET
PRINCETON 2, N. J.
Will you do us a brief favor?
July 21, 1955
We are endeavoring to learn something about the reading
habits of key executives such as yourself.
Will you take a minute to jot down your answers to the
three simple questions listed below? We pledge to keep your reply
strictly anonymous, and will be grateful for your help.
FWL/vah
1. Which of the following magazines do you read regularly
for general or business news? (Please check)
) Nation's Business
) Newsweek
) Time
) U.S.News & World Report
) Business Week
) Fortune
( ) None of these magazines
2. Which one of the above magazines do you find most
useful to you in your work?
3. In'which one of the above magazines do you place the
most confidence?
P.S. A stamped, addressed envelope is enclosed for your convenience.
Declassified and Approved For Release @50-Yr 2013/12/18: CIA-RDP73-00475R000100980001-9