PUBLIC AFFAIRS COUNCIL

• Document Type: CREST
• Collection: General CIA Records
• Document Number (FOIA) /ESDN (CREST): CIA-RDP90-00806R000200880033-7
• Release Decision: RIPPUB
• Original Classification: K
• Document Page Count: 43
• Document Creation Date: December 22, 2016
• Document Release Date: June 25, 2010
• Sequence Number: 33
• Content Type: MISC

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PUBLIC
AFFAIRS
COUNCIL
1985
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Inspired by President Dwight D. Eisenhower, the Public Affairs
Council was initially known as the Effective Citizens Organiza-
tion (ECO). After a two-year gestation period, it was inaugurated
late in 1954 and completed its first full year of operation in 1955. In
this 1963 photo, President Eisenhower receives the organiza-
tion's thanks for his role as its principal Founding Father. In
keeping with the group's tradition of political neutrality, the
award was presented to him by James A. Farley, the longtime
Democratic Party chairman and Postmaster General under
President Franklin D. Roosevelt.
Since its founding, the Council has been conference host to
leaders of both major political parties, and to the spokespersons
for many of the nation's lesser parties as well. Among its other
guests have been outstanding media and other experts represent-
ing all hues of the political, professional and social spectrum.
In celebration of its 30th an-
niversary, the Public Affairs
Council will hold a formal cere-
mony October 14 honoring an
individual (or individuals) who,
regardless of political affiliation,
personifies the driving goal of
the organization at its founding
... participation by business ex-
ecutives in politics and public
service. The person or persons
honored will receive "The Eisenhower Award"-a replica
of that originally presented to President Eisenhower in 1963.
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8 Letter From President Reagan
9 FOR PUBLIC AFFAIRS, A MANDATE 'CLEARER THAN EVER'
10 Functions of a Public Affairs Department
11 Council Milestones
12 PROFESSIONAL SERVICES
14 Council Fields of Expertise
18 MEMBERSHIP INFORMATION
18 Eligibility
19 Voluntary Dues Guidelines
20 COUNCIL LEADERSHIP
20 Officers
21 Executive Committee
21 Staff
24 Board of Directors
37 FOUNDATION FOR PUBLIC AFFAIRS
37 Services
38 Trustees
38 Staff
30 Ethical Guidelines for Business Public Affairs Professionals
40 Council Calendar ? 1985 Highlights
Photographs
16 Famous Faces ... Spirited Speeches
22 Headliners ... Byliners
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The Public Affairs Council is celebrating its
30th anniversary year in its new home in
one of Washington's most dramatic
buildings. We moved in January from the
former townhouse at 1220 Sixteenth Street,
N.W., which had been our home for the
better part of a decade, to the seventh floor
of 1255 Twenty-Third Street, N.W. "Twelve
fifty-five," shown below, is but a short
distance from a number of hotels, just
completed or under construction, which are
ideal sites for many of the conferences and
seminars we hold in Washington each year.
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Launched in 1954 at the urging of then President Dwight D.
Eisenhower, the nonpartisan, nonprofit Public Affairs
Council completed its first full year of operation in 1955. It
is celebrating its 30th anniversary this year in a variety of ways-
including its January move to larger, more efficient quarters.
The Council is the professional organization of corporate public
affairs executives. It provides a wide range of specialized services
to some 500 member companies and trade associations in the
United States and abroad.
The membership rolls of the Public Affairs Council have ex-
panded at an average annual rate of 10 percent for the past 10
years, clear testimony to the business world's increasing aware-
ness of public affairs as an ever more important function.
As President Ronald Reagan noted in one of his messages to
the Council, "the PAC" (as it is known to its members) "seeks to
advance the effectiveness and stature of corporations" by-
? "facilitating the creation of new corporate public affairs pro-
grams,
? "encouraging its members to become active and informed
participants in political matters, and
? "expanding the knowledge" of corporate public affairs offi-
cers at all appropriate professional-interest levels [com-
munity, state, regional, national, and international].
The Council also strives to-
? Stimulate business leadership in the fields of corporate
citizenship and social responsibility.
? Strengthen the role of the public affairs executive as a key
adviser on political, social and economic questions within the
corporation or association.
? Provide educational facilities for public affairs professionals
through a wide variety of conferences, seminars and
workshops-an average of 20 a year.
? Enhance the career development of the experienced corpor-
ate public affairs executive through the Council's unique
Public Affairs Institute.
In President Reagan's words, "If business and industry are to
prosper in our complex society, they must monitor and study the
emerging social and political forces and changes that shape our
country and the world as a whole. The members of the PAC are
given numerous opportunities to familiarize themselves with
these developments through Council conferences, training facili-
ties, and publications." The Council provides other opportunities
through counseling, films, and resource materials.
In addition, the Council maintains a special, highly effective
job referral service which serves the public affairs departments of
member companies and associations as a valuable, confidential,
personnel resource bank.
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I am delighted to send my warm greetings to the
members of the Public Affairs Council as you continue
your tradition of outstanding service to your country.
Throughout its history, your organization has been an
important forum for our nation's corporate public affairs
executives as they have sought to give substantive
meaning to the term "corporate responsibility." Playing
an active role in the resolution of contemporary social,
political, and economic issues, you can be proud of
your commitment to draw upon the resources of your
colleagues in the private sector to help shape our
future. I commend you also for your important
contributions to the national dialogue.
Having followed your activities since your group was
created as the Effective Citizens Organization, I can
personally attest to your effectiveness. My appearances
before the Council and its members have always been
enjoyable, and I know that your fellow citizens respect
your efforts to improve the quality of life in our
nation.
Nancy joins me in congratulating you on your many fine
achievements, and we send you our best wishes for
continued success in the years ahead.
pe-~ caoto'--
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FOR PUBLIC AFFAIRS, A MANDATE
'CLEARER THAN EVER'
The years immediately ahead are likely to be ex-
traordinarily turbulent and challenging for U.S. busi-
ness. The macro economic statistics charting the robust
recovery from the 1981-82 recession belie dramatic micro de-
velopments reshaping business firms of all sizes, in virtually
all industries.
Change is the only constant. Technological change, inter-
national competition, redesigned tax policies, and deregula-
tion are but a few of the drivers responsible for the turmoil in
which business operates. New industries, such as biotechnol-
ogy and artificial intelligence, spring up; lines of business blur
as retailing, insurance and finance companies create new com-
binations. Heretofore national industries, such as steel and
automobiles, "globalize" through outsourcing and joint-
venturing; steel, and industries such as utilities and thrift
institutions, totter in near-bankruptcy. New concepts, such as
"public-private sector partnership" and "privatization," fore-
shadow erosion of the traditional roles of the private and
public sectors.
In this environment, the demands on management assume
unprecedented qualitative dimensions. Traditional staff
functions-research and development, labor relations, and
marketing, for example, and particularly strategic planning-
become critical to a firm's health and well-being.
Yet no staff function should play a more central role than
public affairs in business's response to the dynamic external
environment during the next few years. The "beat" of the
public affairs department is, after all, the external environ-
ment. Business plans, short-range and strategic, must be re-
sponsive to pressures and developments across a broad spec-
trum, from international organizations such as the United
"WHAT IS THE DIFFERENCE BETWEEN 'PUBLIC RELATIONS' AND 'PUBLIC
AFFAIRS'? WE USE THE FORMER TERM AS AN UMBRELLA FOR MEDIA-RELATED
ACTIVITIES, FROM A PRESS RELEASE TO A NATIONWIDE SPEAKING TOUR. PUB-
LIC AFFAIRS,' IN OUR VOCABULARY, INCLUDES THOSE PROGRAMS DESIGNED TO
HAVE AN EFFECT ON PUBLIC POLICY."
-PETER D. HANNAFORD, CHAIRMAN OF THE BOARD
AND CHIEF EXECUTIVE OFFICER,
THE HANNAFORD COMPANY, WASHINGTON, D.C.
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Nations and its agencies down to city councils and even neigh-
borhood groups.
Companies which do not monitor, interpret and respond to
the various actors-international agencies, foreign gov-
ernments, Washington, state capitals, county commissions,
city councils-will be at a serious disadvantage in their busi-
ness activities. "Internalizing the external," a term syn-
onymous with public affairs, has never been more important.
Profit will depend at least partly on sophisticated analyses of
public policy and effective lobbying ... efforts to build coali-
tions with public interest groups ... renewed attempts to
relate corporate resources and expertise to vexing social prob-
lems ... educating both internal management and external
constituencies about the connections between the bottom line
and the ballot line.
The corporate public affairs function, in other words, has a
clearer mandate than ever before.
But mandates are seldom conferred; they must be won.
Public affairs officers will need every ounce of intellect, man-
agement skill, and personality they possess if these oppor-
tunities are to be seized.
Against that background, we at the Public Affairs Council
remain committed to improving and expanding our roles as
the professional organization and national clearinghouse for
the public affairs community.
FUNCTIONS OF A
PUBLIC AFFAIRS DEPARTMENT
What are the functions normally conducted by a public
affairs department? Here is a quick way to view the responsi-
bilities of the typical public affairs department:
Government Relations
? Federal
? State
? Local
Issues Management
? Issues identification
? Issues analysis
? Responses
Political Action
? Political action committees
? Political education
? Grassroots activities
? Communications on
political issues
Community Involvement/
Corporate Responsibility
? Community relations
? Philanthropy
? Social responsibility programs
? Volunteerism
International
? Monitoring international
socio-political developments
? Host-country government
relations
? Risk assessment/responses
Strategic Planning
? Socio-political monitoring
? Identification of emerging
issues
? Inputs to business and
strategic plans
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1952-President-elect Dwight D. Eisenhower convenes a meet-
ing of young business executives in Denver to suggest
creation of a national organization to make business peo-
ple from both parties active participants in the political
process.
1954-The nonpartisan, nonprofit Effective Citizens Organiza-
tion (ECO) is incorporated in December.
1955-Headquartered in Newark, N.J., ECO completes its first
year of operation.
1956-ECO holds its first seminar. The site: Princeton University.
The topic: "Practical Politics."
1957-ECO moves from Newark to New York City.
1958-First edition of ECO's newsletter is published. Its inevit-
able name: Echo.
1960-ECO holds the first Roundtable for Public Affairs Officers.
1960-ECO produces its first Directory of Public Affairs Officers.
1962-First model for corporate bipartisan fund-raising programs
is developed.
1962-ECO relocates from New York City to Washington, D.C.
1962-ECO conducts its 100th conference.
1963-President Eisenhower, ECO's "founding father," is hon-
ored in a formal ceremony.
1964-First meeting on political action committees held by ECO.
1964-First public affairs training seminar.
1965-ECO renamed Public Affairs Council.
1965-Corporate membership reaches 100.
1965-Seminars on state and local government initiated.
1967-First urban affairs conference held.
1968-Council and U.S. Civil Service Commission develop Presi-
dent's Business-Government Interchange Program.
1969-First state government relations meeting held.
1972-Council holds its first conference abroad (in Brussels).
1973-Foundation for Public Affairs purchases building at 1220
Sixteenth Street, N.W., in Washington; building becomes
headquarters for Council as well as Foundation.
1974-Council's newsletter is renamed Impact.
1975-Council commemorates its 20th anniversary at special
meeting held in conjunction with its 35th Roundtable.
1976-Corporate membership reaches 200.
1977-First conference on issues management.
1980-First issue of Public Affairs Review is published. It becomes
the Council's annual journal.
1980-Council inaugurates Public Affairs Institute.
1980-Council produces the first of its films. Title of this initial
offering: One Step Further.
1981-Perspectives on International Public Affairs, quarterly news-
letter, launched.
1982-Corporate/trade association membership passes 400
mark.
1983-Newsletter, Corporate PAC Newsmemo, inaugurated.
1985-Council and Foundation move to new headquarters at
1255 Twenty-third Street, N.W., in Washington.
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The Public Affairs Council provides its members with a
highly diverse number of professional services. These include:
? COUNSELING. Experienced members of the Public Affairs
Council staff are available to advise public affairs officers on
both day-to-day and long-term professional problems. Typical
inquiries range from questions on establishing new public
affairs functions to requests for information on trends in the
public affairs field and innovative programs. In addition, staff
members share with you their sources of "external"
information-corporate public affairs experts, academicians,
consultants, and international affairs specialists.
? CONFERENCES. The Council has won an international reputa-
tion for timely conferences and seminars of the highest quali-
ty. These vary widely in content and purpose-from
technique-oriented workshops on practical public affairs con-
cerns to sophisticated seminars which analyze political trends
and emerging social issues, international as well as national.
All Council conferences feature presentations by outstanding
experts, and all provide opportunities for stimulating ex-
changes of programs and concepts. (The detailed 1985 Con-
ference Schedule begins on page 32. Schedule highlights are
summarized on page 40.)
? PUBLIC AFFAIRS INSTITUTE. Launched by the Public Affairs
Council in 1980, the Institute already is recognized as the
pre-eminent career enhancement facility for the experienced
corporate public affairs executive. With exciting faculties and
guest lecturers, the highly innovative Institute offers the PAO
the opportunity to meet with, and learn from, some of the
most brilliant minds in America. Completion of the challeng-
ing Institute program requires attendance at three annual
week-long sessions. The site: Kellogg West, the Center for
Continuing Education at California State Polytechnic Univer-
sity in Pomona.
? NEWSLETTERS. Like its other publications, the Council's
newsletters respond to the growing need for information on
the complex public affairs field.
-Impact, our monthly newsletter, covers all facets of the pro-
fession as well as Council activities. It holds the Newsletter on
Newsletters' Gold Award as the most outstanding newsletter
published by a professional organization or association. The
award was presented at the 1982 International Newsletter
Conference. Impact also holds the Casebook Award of 1984,
presented by the professional journal, PR Casebook.
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-Perspectives, our quarterly letter, concentrates on the man-
agement of international public affairs. Its in-depth texts are
reprinted abroad as well as in the United States.
-Corporate PAC Newsmemo, issued on an as-news-breaks
basis, alerts corporate political action committees to important
developments affecting them.
? 'PUBLIC AFFAIRS REVIEW.' The Council's annual journal pre-
sents timely articles and reports on the entire range of public
affairs activities. It is read not only by public affairs executives
and their CEOs but by business school deans and university
instructors and students concerned with public affairs, as well
as by media experts. In the words of Professor Otto Lerbinger
of Boston University, publisher of the PR Reporter, it is "the
annual indicator of where public affairs is going."
? MEMBERSHIP DIRECTORY. We issue a comprehensive directory
listing the public affairs executives of the Council's member
corporations and associations. The directory is confidential
and is available only to members.
? OTHER PUBLICATIONS. In recent years, the Public Affairs
Council has published: practical manuals on public affairs
procedures, lists of resources, proceedings of significant con-
ferences, monographs on such topics as redistricting and IRS
rulings on political action committee expenses, and reports on
matters such as lobbying regulations.
Among the more current publications: Computer Applications
in Corporate Public Affairs, featuring pointers by PAOs who
have found the computer invaluable in a variety of public
affairs programs, and The Case for PACs, a widely-quoted
monograph on corporate political action committees by cam-
paign finance expert Herbert E. Alexander.
Shortly after his election, President Reagan prepared a re-
port for the Council entitled Business and Government in the
1980s. It proved to be one of the Council's most popular-and
widely quoted-publications.
"IN THE UNITED STATES, [THERE ARE 12 BUSINESS AND PROFESSIONAL ORGANI-
ZATIONS WHICH QUALIFY AS] THE LEADING OFF-CAMPUS EDUCATION AND
RESEARCH VEHICLES FOR INSTITUTIONAL PUBLIC AFFAIRS. . . . AMONG ALL
THESE PROGRAMS, THE ONE MOST CLOSELY MEETING THE DEVELOPMENTAL
NEEDS OF PUBLIC AFFAIRS PRACTITIONERS IS THAT OFFERED BY THE PUBLIC
AFFAIRS COUNCIL."
-ANDREW B. GOLLNER, CONCORDIA UNIVERSITY,
MONTREAL, IN SOCIAL CHANGE AND CORPORATE
STRATEGY: THE EXPANDING ROLE OF PUBLIC AFFAIRS
ISSUE ACTION PUBLICATIONS, INC., STAMFORD, CONN., 1983)
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The basic components included in today's corporate pub-
lic affairs programs have increased dramatically in num-
bers and sophistication. The services provided by the
Council-counseling, conferences, publications and
films, resource materials, and job referral service-cover
a variety of professional areas. Here are samples of Public
Affairs Council program expertise:
? Campaign finance
? Community and
urban affairs
? Corporate
contributions
? Economic education
? Employee citizenship
programs
? Forecasting emerging
issues
? Government
regulation
? Grassroots programs
? Implementing public
affairs programs
? Internal public affairs
training
? International public
affairs
? Issues management
? Lobbying legislation
? Lobbying regulation
? Political action
committees
? Political education
? Private sector
initiatives
? Professional ethics
? Social responsibility/
corporate involvement
? Special-interest lobbies
? State government
relations
? Volunteerism
? Washington Office
operations
? FILMS. Since 1980, the Council has produced three motion
pictures. The most recent, PACs Under Fire, looks at the criti-
cisms of corporate political action committees and answers
them one by one. A bipartisan effort that can readily be cus-
tomized with on-camera appearances by spokespersons for
user-political action committees, it "stars" some of the best-
known members of Congress, Democrats and Republicans
alike. It is, as Fortune magazine has said, "an aggressively
unapologetic 12-minute film making the case for PACs."
A related film, PACs: Making Government Our Business, is
an 11-minute presentation which Council members and
others can tailor to tell the story of their own political action
committees. It features a "cast" of key members of Congress
and people actually involved in corporate PACs.
Our initial film, One Step Further, was a 20-minute effort. It
was developed to encourage corporate employees to take "one
step further" and become actively involved in politics and
government on a personal basis.
Each Public Affairs Council production is available in
videotape as well as motion picture format.
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In addition to its own productions, the Council on occasion
acquires films from other sources so they may be loaned to
Council member companies and associations virtually at cost.
? INFORMATION KITS. Packets of informative articles, com-
mentaries, charts, reports, etc., are issued on subjects of par-
ticular significance to PAOs. Now available: PACs in Perspec-
tive, a selection of analytical texts and statistics on corporate
political action committees.
? CASSETTES. From time to time, the Public Affairs Council
seeks to bring its conferences to you via "PACassettes"-
convenient "notebooks" of cassette tapes featuring key pres-
entations at Council meetings and seminars.
? MULTIMEDIA CAMPAIGN. The Council is conducting a multi-
media campaign to present the public with accurate, nonparti-
san data on corporate political action committees and to coun-
ter misinformation about PACs. Inaugurated two years ago,
this effort has resulted in (a) the Council's motion picture,
PACs Under Fire; (b) the much-praised monograph by Dr.
Herbert E. Alexander, The Case for PACs; (c) the newsletter,
Corporate PAC Newsmemo; (d) news stories in prominent
dailies; (e) editorials and columns; (f) speeches; (g) interviews
of experts on PACs, carried on network radio and television;
(h) the information kit on PACs cited earlier; (i) a White Paper on
Public Funding of Political Campaigns, by Dr. Alexander; and (j)
special research for use by legislators as well as the media.
? JOB REFERRAL SERVICE. This special service is free to the public
affairs departments of member companies and associations. It
provides them with a valuable, confidential personnel re-
source bank. It also aids public affairs officers from member
organizations who find themselves in the job market. It is
available, as time permits, to other qualified PAOs if they are
referred by public affairs executives of member companies or
associations. Individuals are charged modest fees.
For more information on the Public Affairs Council's services, write us at our
new address: 1255 Twenty-Third Street, N.W., Suite 750, Washington, D.C.
20037. Or call 2021872-1790.
"THE PUBLIC AFFAIRS REVIEW TELESCOPES THE TRULY MAJOR PROBLEMS AND
CHALLENGES OF THE EXTERNAL RELATIONS PROFESSION INTO A VITAL MANUAL
OF ARMS. . . . THIS COMPENDIUM OF BRILLIANT PRAGMATIC ANALYSES OF THE
ROLE OF PUBLIC POLICY IN THE 'NEW MANAGEMENT' SETS STANDARDS WHICH
EMULATORS CAN ONLY ENVY." -W. HOWARD CHASE, EDITOR,
IN CORPORATE PUBLIC ISSUES
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AT COUNCIL FORUMS ... FAMOUS FACES
Ever since its founding three
decades ago, the Public Affairs
Council has brought its
members into contact with the
nation's political leaders,
regardless of party. Originally
named the Effective Citizens
Organization, "the PAC," as it
is called by its members, is
known for its conferences
featuring hard-hitting talks by
Democratic and Republican
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leaders-and by representa-
tives of other parties, state and
local officials, activists, experts
from academia and the media,
and foreign dignitaries. Shown
on these pages are some of the
many political and government
figures who have appeared
before Council audiences over
the years. None of the leaders
pictured requires identification
by name.
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To a degree, the services of the Public Affairs Council are
available to the entire business community. Member-
ship in the Council, however, provides several benefits
which are not otherwise available:
? Reduced registration fees for conferences.
? Priority staff time for company counseling.
? Significant opportunities for growth through frequent con-
tacts with other public affairs professionals.
? The Public Affairs Council's exclusive, for-members-only
Directory of Public Affairs Officers.
? Special mailings on new developments and innovations in
public affairs.
? ELIGIBILITY: Membership in the Public Affairs Council is
available to corporations and associations at a minimum of
$500 and a maximum of $7,500 per year, depending on organ-
ization type and size. Memberships are tax-deductible as a
business expense under Sec. 501(c)(4) of the IRS Code of 1954.
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VOLUNTARY DUES GUIDELINES
1984
"Fortune"
Rank
MANUFACTURING
Sales
over $5 billion
1-67
$3 billion-$5 billion
68-131
$1 billion-$3 billion
132-295
$500 million-$1 billion
296-454
$200 million-$500 million
455-500
less than $200 million
not ranked
$5,000-$7,500
$3,000-$5,000
$2,000-$3,000
$1,000-$2,000
$750-$1,000
$500
BANKS
Assets
over $10 billion 1-29 $3,000-$5,000
$5 billion-$10 billion 30-70 $1,000-$3,000
$3 billion-$5 billion 71-100 $750-$1,000
less than $3 billion not ranked $500
LIFE INSURANCE COMPANIES
Assets
over $3 billion 1-29 $3,000-$5,000
$1.5 billion-$3 billion 30-50 $1,000-$3,000
$735 million-$1.5 billion not ranked $750-$1,000
less than $735 million not ranked $500
MERCHANDISING
Sales
over $4 billion 1-20 $3,000-$5,000
$2 billion-$4 billion 21-39 $1,000-$3,000
$1 billion-$2 billion 40-50 $750-$1,000
less than $1 billion not ranked $500
UTILITIES
Assets
over $5 billion 1-29 $3,000-$5,000
$3 billion-$5 billion 30-50 $1,000-$3,000
$2 billion-$3 billion not ranked $750-$1,000
less than $2 billion not ranked $500
DIVERSIFIED FINANCIAL COMPANIES
Assets
over $5 billion 1-35 $3,000-$5,000
$3 billion-$5 billion 36-47 $1,000-$3,000
$1 billion-$3 billion 48-95 $750-$1,000
less than $1 billion not ranked $500
TRANSPORTATION
Operating Revenues
over $1 billion 1-23 $3,000-$5,000
$500 million-$1 billion 24-35 $1,000-$3,000
$300 million-$500 million 36-50 $750-$1,000
less than $300 million not ranked $500
ASSOCIATIONS
Dues for associations vary, depending on the size of the association. For
further information, contact the Council at 202/872-1790.
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James C. Bowling Malcolm MacKillop
Philip Morris Incorporated Pacific Gas and Electric Company
Chairman Chairman-Elect
Linda H. Asay
Consultant
Vice Chairman
Walter K. Morris
Chevron Corporation
Vice Chairman
W.D. Conley
Honeywell Inc.
Vice Chairman
Wilson W. Wyatt, Jr.
BATUS Inc.
Treasurer
A. Sherburne Hart
Union Carbide Corporation
Vice Chairman
Richard A. Armstrong
President
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Wayne C. Anderson
Nabisco Brands, Inc.
Linda H. Asay
Consultant
James C. Bowling
Philip Morris Incorporated
W.D. Conley
Honeywell Inc.
A. Sherburne Hart
Union Carbide Corporation
Malcolm A. MacKillop
Pacific Gas and Electric Company
Robert R. McMillan
Avon Products, Inc
Walter K. Morris
Chevron Corporation
Charles D. Wilson
Union Camp Corporation
Wilson W. Wyatt, Jr.
BATUS Inc.
Richard A. Armstrong
President
Douglas J. Bergner
Director of Program Development
Sameira Fernandes
Administrative Assistant
Rita M. Green
Administrative Assistant
Raymond L. Hoewing
Vice President
Peter B. Kennerdell
Director of Program Development
Anna B. McCarthy
Assistant to Mr. Hoewing
Wes Pedersen
Director of Communications
and Public Relations
Teresa T. Perella
Corporate Secretary
Diana H. Poff
Special Projects Coordinator
Violeta Tolosa
Accountant
Barbara Whitney
Director of Job Referral Service
Trustees and members of the staff of the Foundation for Public Affairs are listed on
page 38.
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Variety is the hallmark of
Council conferences. Speakers
include not only political and
government leaders but men
and women who make the
news in other fields-and
those who report and/or
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comment on the news. Here,
from our files, are a few of the
many noted headliners and
"byliners" who have addressed
members of the Public Affairs
Council over the last 30 years.
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Wayne C. Anderson
Nabisco Brands, Inc.
John S. Andrews
Owens-Illinois, Inc.
Linda H. Asay
Consultant
Linda C. Bartholomew
Pennsylvania Power & Light Co.
Walter E. Bartlett
New England Telephone
F.W. Benedict
Fireman's Fund Insurance
Companies
James C. Bowling
Philip Morris Incorporated
Robert E. Bradford
Safeway Stores, Incorporated
Wayne W. Bradley
American Medical Association
John W. Brust
Aluminum Company of America
Ronald F. Budzik
The Mead Corporation
C. Russell Campbell, Jr.
GTE Corporation
Stephen E. Chaudet
Lockheed Corporation
Wade P. Clarke
Deere & Company
Forrest G. Coffey
The Boeing Company
W.D. Conley
Honeywell, Inc.
Samuel M. Convissor
RCA Corporation
Allan D. Cors
Corning Glass Works
Barry M. Cullen
International Paper Company
Edgar G. Davis
Eli Lilly & Company
Lloyd B. Dennis
First Interstate Bank of California
Richard A. Edwards
Metropolitan Life Insurance
Company
Conrad M. Fowler
West Point-Pepperell, Inc.
Max L. Friedersdorf
PepsiCo, Inc.
William L. Funk
United Bank of Denver N.A.
J. Patrick Garner
Southern California Gas Co.
Gerald S. Gendell
The Procter & Gamble Company
George W. Gephart
Baltimore Gas & Electric Company
Jeanne M. Golly
American Standard Inc.
David L. Goodman
The Clorox Company
John T. Gould, Jr.
St. Regis Corporation
William I. Greener
G.D. Searle & Company
William G. Greif
Bristol-Myers Company
Owen H. Guenthard
Security Pacific National Bank
Joe P. Hammond
Standard Oil Company (Indiana)
Robert E. Hampton
ICI Americas, Inc.
Gene L. Harmon
Sears Roebuck & Company
A. Sherburne Hart
Union Carbide Corporation
Sam M. Hay
Allen-Bradley Company
Edmund P. Hennelly
Mobil Oil Corporation
Donald A. Henriksen
Atlantic Richfield Company
Tom Hiatt
Eastman Kodak Company
Walter C. Howe, Jr.
Weyerhaeuser Company
Michael H. Hudson
Illinois Tool Works Inc.
James D. Hurt
Hughes Aircraft Company
Philip F. Jehle
SmithKline Beckman Corporation
Jess Johnson, Jr.
Shell Oil Company
James D. Johnston
General Motors Corporation
B. Michael Kahl
Kahl Associates
William J. Kendrick
Air Products and Chemicals, Inc.
A.E. Klauser
Mitsui & Company, U.S.A., Inc.
Henry J. Lartigue, Jr.
Exxon Company, U.S.A.
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Thomas E. Latimer
Gulf Oil Corporation
J. Mark Leggett
NCNB Corporation
Earl T. Leonard
The Coca-Cola Company
James O. Lindberg
Dart & Kraft, Inc.
Samuel E. Line, Jr.
Bell Telephone Company
of Pennsylvania
Donald G. Livingston
Carter Hawley Hale Stores, Inc.
James B. Lockhart
Transamerica Corporation
John H. Lonnquist, Jr.
Manville Corporation
Ralph C. Loomis
CIBA-GEIGY Corporation
James J. Lorimer
Nationwide Insurance
Carlos W. Luis
Hubbard Broadcasting, Inc.
Gordon D. MacKay
New England Mutual Life
Insurance Company
Malcolm A. MacKillop
Pacific Gas and Electric Company
Jack L. Mclsaac
Pacific Power & Light Company
Martha C. McKay
Fuqua School of Business/
Duke University
Charles E. McKittrick, Jr.
IBM Corporation
Robert R. McMillan
Avon Products, Inc.
Neil L. McReynolds
Puget Sound Power
& Light Company
Charles S. Mack
New York State Food Merchants
Association
Earl W. Mallick
United States Steel Corporation
C.T. Marck
The Dow Chemical Company
Robert H. Marik
Merck & Co. Inc.
Steven Markowitz
The Continental Group, Inc.
Fred J. Martin, Jr.
Bank of America NT&SA
Harry Matte
Amfac, Inc.
George Mauze
AT&T Technologies
Michael Monroney
TRW Inc.
Robert A. Morris
Borg-Warner Corporation
Walter K. Morris
Chevron Corporation
William C. Murphy
William C. Murphy Associates
George H. Nusloch
Olin Corporation
Robert J. O'Gara
Koppers Company, Inc.
Donn Osmon
3M Company
Jack W. Partridge
The Kroger Company
William D. Perry
Johnson Wax Company
Phillips S. Peter
General Electric Company
J.M. Petro
Standard Oil Company (Ohio)
David G. Powell
Allied Corporation
Clifford H. Raber
McDonald's Corporation
John L. Rafuse
Union Oil Company of California
Robert L. Reed
Ohio Bell Telephone
David L. Ringler
McKesson Corporation
Thomas F. Roeser
The Quaker Oats Company
John F. Ryan
ITT Corporation
Jackson L. Schultz
Wells Fargo & Company
Duane C. Scribner
Dayton Hudson Corporation
J. Richard Sewell
Florida Power & Light Company
Robert L. Shafer
Pfizer Inc.
Donald P. Sharkey
Johnson and Johnson
Horace E. Sheldon
Ford Motor Company
Ronald K. Shelp
American International Group, Inc.
Frank H. Simpson
Armstrong World Industries, Inc.
George H. Simpson
Newsweek, Inc.
George M. Stone
J.C. Penney Company, Inc.
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Humphrey Sullivan
Lever Brothers Company
J. Kirk Sullivan
Boise Cascade Corporation
Dwight D. Taylor
Crown Zellerbach Corporation
John A. Thayer
Sundstrand Corporation
Cole Tichenor
A.H. Robins Company,
Incorporated
James R. Tobin
Becton Dickinson and Company
Byron Tunnell
Tenneco Inc.
David W. Twomey
Sun Company, Inc.
Patrick F. Van Keuren
American Can Company
Nick Van Nelson
Champion International
Corporation
Robert A. Wait
General Foods Corporation
Stevenson T. Walker
Reynolds Metals Company
F. Clifton White
F. Clifton White & Associates
J.S. White
Marathon Oil Company
William E. Wickert, Jr.
Bethlehem Steel Corporation
Caren A. Wilcox
Hershey Foods Corporation
Charles D. Wilson
Union Camp Corporation
R. Gary Wilson
PPG Industries, Inc.
L.D. ("Dandy") Witty
Pitney Bowes Inc.
Marshall Wright
Eaton Corporation
Wilson W. Wyatt, Jr.
BATUS Inc.
Nancy H. Yde
McGraw-Edison Company
H. Mac Zachem
Ashland Oil, Inc.
Michael Zagorac, Jr.
Jack Eckerd Corporation
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A
ACF Industries, Incorporated
Aerojet-General Corporation
Aetna Life & Casualty
Aid Association for Lutherans
Air Products and Chemicals, Inc.
Alexander & Alexander Services, Inc.
Allen-Bradley Company
Allied Corporation
Aluminum Company of America
AMAX Inc.
American Bakers Association
American Can Company
American Hoechst Corporation
American Hospital Supply Corporation
American International Group, Inc.
American Medical Association
American Medical International, Inc.
American Petroleum Institute
American Standard Inc.
American TV & Communications
Corporation
Amfac, Inc.
Amsted Industries Inc.
Amusement Game Manufacturers
Association
Anchor Hocking Corporation
Anheuser-Busch Companies, Inc.
ARA Services, Inc.
Armstrong World Industries, Inc.
Arvin Industries, Inc.
Ashland Oil, Inc.
Atlantic Richfield Company
Atomic Industrial Forum, Inc.
AT&T
AT&T Technologies
Avon Products, Inc.
Baltimore Gas & Electric Company
Bank of America NT&SA
Bankers Trust Company
BATUS Inc.
Baxter Travenol Labs, Inc.
Beatrice Foods Company
Bechtel Group, Inc.
Becton Dickinson and Company
Bell Canada
Bell Telephone Company
of Pennsylvania
L.M. Berry & Company
Bethlehem Steel Corporation
Blount, Inc.
Blue Cross and Blue Shield of Florida,
Inc.
Blue Cross/Blue Shield of Michigan
The BOC Group, Inc.
The Boeing Company
Boise Cascade Corporation
Borden, Inc.
Borg-Warner Corporation
Boston College/Corporate Community
Relations Center
Boston Edison Company
BP North America Inc.
Bristol-Myers Company
Brown & Root Inc.
Brunswick Corporation
Burlington Industries, Inc.
Burlington Northern Inc.
Burroughs Corporation
Burroughs Wellcome Co.
Burson-Marsteller
C
Cabot Corporation
Caesars Atlantic City Hotel/Casino
Campbell Soup Company
Cardinal Industries Incorporated
Carolina Power & Light Company
Carpenter Technology Corporation
Carter Hawley Hale Stores, Inc.
Caterpillar Tractor Company
CENTEL Corporation
Centerre Corporation
Central Maine Power Company
Century 21 Real Estate Corporation
CH2M Hill, Inc.
Champion International Corporation
The Chase Manhattan Bank, N.A.
Chemical Bank
Chemical Manufacturers Association
ChemLawn Corporation
Chesapeake and Potomac Telephone
Companies
Chevron Corporation
Chilton Corporation
CIBA-GEIGY Corporation
Cincinnati Bell Telephone Company
Cincinnati Gas & Electric Company
Citicorp
Citizens & Southern Georgia
Corporation
Clark Equipment Company
The Clorox Company
The Coca-Cola Company
Cole National Corporation
Columbia Gas Distribution Companies
ComputerLand Corporation
Congressional Quarterly Service
CONOCO Inc.
Consolidated Edison Company
of New York, Inc.
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Consolidated Foods Corporation
Consumers Power Company
Container Corporation of America
The Continental Group, Inc.
Continental Telecom Inc.
Control Data Corporation
Cooper Laboratories, Inc.
Adolph Coors Company
Cordis Corporation
Corning Glass Works
CPC International Inc.
CRA Limited
Crown Zellerbach Corporation
CSR Limited
D
Dana Corporation
Dart & Kraft, Inc.
Dayton Hudson Corporation
Deere & Company
Delmarva Power & Light Company
of Maryland
Diamond Shamrock Corporation
Digital Equipment Corporation
The Dow Chemical Company
Dow Corning Corporation
The Dun & Bradstreet Company
Michael E. Dunn Associates, Inc.
Duquesne Light Company
FMC Corporation
Ford Motor Company
Fox Public Relations
Fred Meyer Inc.
Freightliner Corporation
G
GATX Corporation
General Electric Company
General Foods Corporation
General Mills, Inc.
General Motors Corporation
Georgia Power Company
The Gillette Company
Gold Kist, Inc.
Golden Nugget, Inc.
Gould, Inc.
Great Northern Paper
Greater Cleveland Growth Association
Greater Minneapolis Chamber
of Commerce
Grocery Manufacturers of America, Inc.
Grumman Corporation
GTE Corporation
Gulf Oil Corporation
H
Eastman Kodak Company
Eaton Corporation
Jack Eckerd Corporation
Economics Laboratory
Edison Electric Institute
Elkem Metals Company
Encyclopaedia Britannica, Inc.
Enserch Corporation
Entex, Inc.
Equifax, Inc.
The Equitable Life Assurance Society
of the United States
Esmark, Inc.
Ex-Cell-O Corporation
Exxon Company, U.S.A.
Exxon Corporation
Federal-Mogul Corporation
Figgie International Inc.
Fireman's Fund Insurance Companies
First Bank System, Inc.
First Interstate Bank of California
Florida National Banks
Florida Power Corporation
Florida Power & Light Company
Fluor Corporation
Halliburton Company
Hallmark Cards, Inc.
The Haney Company
The Hanna Mining Company
The Hannaford Company
Hardee's Food Systems, Inc.
Harsco Corporation
H.J. Heinz Company
Hercules Incorporated
Herman Miller Inc.
Hershey Foods Corporation
Hewlett-Packard Company
Hill and Knowlton, Inc.
Hoffmann-LaRoche Inc.
Holiday Inns Inc.
Honeywell, Inc.
Hospital Corporation of America
Hubbard Broadcasting, Inc.
Hughes Aircraft Company
IBM Corporation
ICI Americas, Inc.
Idaho Power Company
IDS/American Express Inc.
Illinois Tool Works Inc.
The Interface Group
Interlake, Inc.
International Civics, Inc.
International Flavors & Fragrances, Inc.
International Harvester Company
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International Paper Company
ITT Corporation
James River Corporation
John Hancock Mutual Life Insurance
Company
Johnson & Johnson
Johnson Wax Company
Jostens, Inc.
K
Kal Kan Foods, Inc.
Ketchum Public Relations
Koch Industries
Kohler Company
Koppers Co., Inc.
The Kroger Company
Lear Siegler, Inc.
Leaseway Transportation Corporation
Lever Brothers Company
Libbey-Owens-Ford Company
Liberty Mutual Insurance Company
Eli Lilly & Company
Lincoln National Corporation
Little Company of Mary Hospital
Arthur D. Little, Inc.
Lockheed Corporation
Longs Drug Stores, Inc.
Lutheran Brotherhood
M
R.H. Macy & Co., Inc.
Manning, Selvage & Lee
The Manufacturers Life Insurance
Company
Manville Corporation
Marathon Oil Company
Mary Kay Cosmetics Inc.
Massachusetts Mutual Life Insurance
Company
The May Department Stores Company
Mazda Motors of America Inc.
McCormick & Company, Incorporated
McDermott, Inc.
McDonald's Corporation
McGraw-Edison Company
McGraw-Hill, Inc.
McKesson Corporation
The Mead Corporation
Medtronic, Inc.
Merck & Co. Inc.
Metropolitan Life Insurance Company
Michigan Bell
Michigan Consolidated Gas Company
Mid America Institute
for Public Policy Research
Minnegasco, Inc.
3M Company
Minnesota Power
Mitsui & Company, U.S.A., Inc.
Mobil Oil Corporation
Monsanto Company
Montana-Dakota Utilities Company
Morton Thiokol, Inc.
Motorcycle Safety Foundation
Motorola, Inc.
Mountain Bell
Mutual Benefit Life Insurance
Company
Mutual of Omaha Insurance Company
N
Nabisco Brands, Inc.
National Association of Chain Drug
Stores, Inc.
National Automobile Dealers
Association
National Coal Association
National Gypsum Company
National Medical Enterprises, Inc.
National Multiple Sclerosis Society
Nationwide Insurance
NCNB Corporation
NCR Corporation
Nelson-Padberg Consulting
Nestle Coordination Center
for Nutrition
New England Mutual Life Insurance
Company
New England Telephone
New York Life Insurance Company
New York State Food Merchants
Association
Newsweek, Inc.
Niagara Mohawk Power Corporation
Nissan Motor Corporation in U.S.A.
Northeast Utilities Service Company
Northern Indiana Public Service
Company
Northern States Power Company
Northern Telecom, Inc.
Northrop Corporation
Northville Industries Corporation
Norton Company
NorWest Corporation
NRA-Institute for Legislative Action
NYNEX Corporation
O
Occidental Chemical Corporation
Ogilvy & Mather Public Relations, Inc.
Ohio Bell Telephone
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Olin Corporation
Opinion Research Corporation
Owens-Corning Fiberglas Corporation
Owens-Illinois, Inc.
Rocliff Associates, Inc.
Rohm & Haas Company
Russell Corporation
Ryder System, Inc.
PACCAR, Inc.
Pacific Gas and Electric Company
Pacific Mutual Life Insurance Company
Pacific Power & Light Company
Panhandle Eastern Corporation
Peat Marwick Mitchell & Company
Pechiney Corporation
Penn Central Corporation
J.C. Penney Company, Inc.
Pennsylvania Blue Shield
Pennsylvania Power & Light Company
Pennwalt Corporation
Pennzoil Company
Peoples Gas Light & Coke Company
PepsiCo, Inc.
Petro Lewis Corporation
Pfizer Inc.
Pharmaceutical Manufacturers
Association
Philip Morris Incorporated
Phillips Petroleum Company
The Pillsbury Company
Pinellas Suncoast Chamber
of Commerce
Pitney Bowes Inc.
Playboy Enterprises, Inc.
Portland General Electric Company
Potlatch Corporation
PPG Industries, Inc.
Press Brenner Communications
Price Waterhouse
The Procter & Gamble Co.
Public Affairs Information
Public Service Company
of New Mexico
Public Technology, Inc.
Puget Sound Power & Light Company
Q
The Quaker Oats Company
Rainier National Bank
Ramada Inns, Inc.
RCA Corporation
The Refractories Institute
Republic Steel Corporation
Rexnord Inc.
RJR Industries
Reynolds Metals Company
Roadway Services, Inc.
A.H. Robins Company, Incorporated
Safeway Stores, Incorporated
St. Paul Companies, Inc.
St. Regis Corporation
Salt River Project
San Diego Hospital Association
Sandoz, Inc.
Santa Fe Southern Pacific Corporation
Schering-Plough Corporation
Schreiber Foods, Inc.
SCM Corporation
Scott Paper Company
SeaFirst Corporation
Joseph E. Seagram & Sons, Inc.
G.D. Searle & Company
Sears Roebuck & Company
Security Pacific National Bank
Shaklee Corporation
Shell Oil Company
Sierra Pacific Power Company
The Singer Company
SmithKline Beckman Corporation
SONAT Inc.
Southern California Gas Company
Southern Company Services, Inc.
Southern New England Telephone
Southern Union Company
The Southland Corporation
Southwestern Bell Corporation
Springs Industries, Inc.
Square D Company
A.E. Staley Manufacturing Company
Standard Oil Company (Indiana)
Standard Oil Company (Ohio)
State & Federal Associates
Stauffer Chemical Company
Sterling Drug, Inc.
J.P. Stevens & Company, Inc.
Stone & Webster Engineering
Corporation
Storer Communications, Inc.
Sun Banks, Inc.
Sun Company, Inc.
Sun Life Assurance Company
of Canada
Sundstrand Corporation
Sybron Corporation
Taft Broadcasting Company
Targeted Communications Corporation
Tenneco Inc.
Texaco, Inc.
Texas Eastern Corporation
Texas Gas Resources Corporation
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TICOR
The Tobacco Institute
The Toronto-Dominion Bank
Toyota Motor Sales, U.S.A., Inc.
Transamerica Corporation
The Travelers Corporation
TRW Inc.
Vulcan Materials Company
w
Walgreen Company
Warner-Lambert Company
Washington Water Power Company
U
Unilever Australia
Unilever United States, Inc.
Union Camp Corporation
Union Carbide Corporation
Union Mutual Life Insurance Company
Union Oil Company of California
United Air Lines, Inc.
United Bank of Denver N.A.
United Brands Company
United Energy Resources, Inc.
United Parcel Service of America, Inc.
United States Steel Corporation
United States Tobacco Company
United Technologies Corporation
United Telecommunications, Inc.
Upjohn Company
U.S. Telephone, Inc.
Utah Power & Light Company
V
Varian
Velsicol Chemical Corporation
Virginia Electric & Power Company
The Vollrath Company
Wausau Insurance Companies
J. Arthur Weber and Associates
Wells Fargo & Company
West Point-Pepperell, Inc.
Westinghouse Electric Corporation
Westvaco Corporation
Weyerhaeuser Company
Whirlpool Corporation
Wills & Associates, Inc.
Wisconsin Electric Power Company
Wisconsin Power & Light Company
Xerox Corporation
Yale-New Haven Hospital
Young & Rubicam Inc.
Zapata Corporation
Zenith Radio Corporation
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\C, A
mgr ~~
THE PUBLIC AFFAIRS INSTITUTE
January 6-11 - California State Polytechnic University, Pomona
The Institute is the pre-eminent career enhancement and ad-
vanced training facility for senior corporate public affairs ex-
ecutives. It is designed to strengthen their ability to serve their
companies and trade associations as skilled analysts of the social
and political environment, as counselors to senior management,
and as liaison with the government sector and with non-business
interest groups. Completion of the Institute program requires
attendance at three annual week-long sessions.
LOBBYING CLINIC ON STATE GOVERNMENT
January 9-11 - Washington, D.C.
This 18th annual clinic focuses on state trends nationwide and on
ways companies are structuring programs to meet ever-
increasing activities in the 50 capitals. Though designed for peo-
ple new to the corporate state relations field, it is equally valuable
as an update for experienced professionals.
POLITICAL ACTION COMMITTEE CONFERENCE
February 6-7 - Washington, D.C.
A multifaceted examination of the complex, frequently perplex-
ing political environment facing corporate political action com-
mittees ("PACs") today. Speakers include political action com-
mittee administrators, academic experts, critics, and con-
gressional defenders and opponents of PACs. Ways to respond
to the continuing, campaign to discredit PACs are examined.
TEXAS PUBLIC AFFAIRS/LEGISLATIVE WORKSHOP
February 13-14 - Austin
Today's companies recognize that involvement of local managers
is essential to strong legislative programs. This workshop helps
plant managers in Texas-and other line executives of companies
active in that state-gain a fuller understanding of Lone Star
politics and legislative activities. The program offers participants
excellent opportunities to meet with important Texas political
figures, journalists and lobbyists, and other statehouse veterans.
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WORKSHOP ON ORGANIZING AND MANAGING GRASSROOTS PROGRAMS
February 20 - West Palm Beach, Florida
This seminar provides valuable pointers on setting up and run-
ning grassroots programs. Expert advice.
ANNUAL GRASSROOTS CONFERENCE
February 21-22 - West Palm Beach, Florida
Always one of the Council's most popular conferences, this two-
day session spotlights new approaches to grassroots programs.
Plenary sessions probe trends in business/political affairs. Work-
shops cover different aspects of grassroots programs at all of the
levels of government.
CALIFORNIA PUBLIC AFFAIRS/LEGISLATIVE WORKSHOP
March 5-6 - Sacramento
This meeting follows the format used for the Council's state
public affairs/legislative workshops in other states. See the para-
graph on the February 13-14 workshop in Texas for the basic
"parallel" information.
FLORIDA PUBLIC AFFAIRS/LEGISLATIVE WORKSHOP
April 16-17 - Tallahassee
See the paragraph on the February 13-14 workshop in Texas for
the basic information on this parallel session.
EUROPEAN PUBLIC AFFAIRS CONFERENCE
May 6-10 - BrusselslParis
This PAC VIP (Very Important Program) opens in Brussels,
headquarters of the European Community and the North Atlan-
tic Treaty Organization, with briefings by top experts on the
Continent. It then moves to Paris, where the focus will be on the
French political situation and the climate for international busi-
ness. Some attention will also be devoted to public affairs activi-
ties at the OECD. The two-part, two-city conference is an impor-
tant one for public affairs executives in U.S. headquarters who
have international responsibilities. It's equally important, of
course, for senior PAOs and non-public affairs executives from
European countries.
FUNDAMENTALS OF CORPORATE COMMUNITY RELATIONS
May 21 - Boston
This meeting is especially useful to companies with relatively
new community relations programs-and to those still exploring
this area of ever-increasing public affairs importance. The how-to
agenda provides excellent "start-up" and "state-of-the-art" in-
formation always of value to community relations people and to
their bosses.
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NATIONAL CONFERENCE ON COMMUNITY RELATIONS
May 22-23 - Boston
This national conference is in the tradition of the highly-praised
meetings on community affairs held under Council auspices in
Minneapolis in 1982, in Baltimore in 1983, and in San Francisco in
1984. Like those assemblies, it concentrates on ways by which
public affairs officers and their colleagues can help their com-
panies respond to burgeoning community needs. "Name" speak-
ers from around the country are featured, but the emphasis is on
how-to workshops which focus on new approaches and old
problems. Corporate efforts that have proven their worth at the
community level are examined.
PUBLIC AFFAIRS TRAINING SEMINAR
June 5-7 - Washington, D.C.
This is the "basic" course for new or relatively inexperienced
public affairs officers, but it is also valuable for the longtime
professional seeking new ideas. It is the only program of its kind.
A comprehensive overview of the many facets of corporate public
affairs, it addresses some 20 central subjects-most in informal
workshop settings. Experts from companies that have led the
way comprise the "faculty."
CORPORATE ISSUES MANAGEMENT TODAY
June 19 - Washington, D.C.
What's new in issues management? What's tried and true? And
what does the future for issues management hold, or seem to
hold, for those seeking to benefit from the constantly developing
process? Experts provide valuable insights and information at
this meeting, which focuses on presentations of existing corpor-
ate approaches to such aspects of issues management as emerg-
ing issues, relationships between issues management and cor-
porate planning, the role of communications in issues manage-
ment, utilization of public policy research analysis, and more.
Planning and follow-through techniques are examined.
FOUNDATION FOR PUBLIC AFFAIRS: WORKSHOP ON ACTIVIST GROUPS
July 11-12 - Washington, D.C
How should a company respond to challenges and demands by
activist groups? Which organizations are likely to be important in
the future, and how are tactics and strategies changing? This
second workshop on activists presented by the Foundation for
Public Affairs investigates innovative corporate programs for
dealing with interest group pressures and future directions of the
"public interest" movement.
PUBLIC AFFAIRS COUNCIL/NCSL STATE CONFERENCE
August 5 - Seattle
This 11th annual seminar is scheduled immediately before the
yearly meeting of the National Conference of State Legislatures.
A Council/NCSL tradition, it affords corporate representatives an
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excellent opportunity to meet and exchange ideas before the
frenetic NCSL conference rush begins. Our seminar features
legislative leaders, veteran corporate lobbyists, and academicians
analyzing state government.
STRATEGIC USES OF PHILANTHROPY IN PUBLIC AFFAIRS
August 7-8 - Los Angeles
Corporate philanthropy is one of the most vital, but often mis-
understood, components of public affairs. This conference
concentrates on ways to make the most effective use of such
philanthropy. Planning for, and administration of, philanthropic
projects are discussed by experts, who also look at government
regulations and the goals proclaimed by certain social and cultu-
ral activist organizations.
ORGANIZING AND MANAGING INTERNATIONAL PUBLIC AFFAIRS
September 11-12 - Washington, D.C.
Executives with international public affairs responsibilities find
that this annual meeting provides them with a unique opportu-
nity to exchange information on current practices and trends in
organizing and managing international public affairs operations.
Top public affairs officers conduct workshops, explaining new
tools and techniques and how problems can be handled more
effectively. Typical subjects include relations between headquar-
ters public affairs and overseas managers, international govern-
ment relations, the management of international issues, and
international public affairs and strategic planning.
THE COUNCIL'S GALA 30TH ANNIVERSARY DINNER
October 14 - Washington, D.C.
Join us as we celebrate three decades of Council service to the
public affairs community. We will honor an individual or in-
dividuals personifying the driving goal of our organization at its
founding-participation by business executives in politics and
public service. Black-tie.
NEW MANAGEMENT APPROACHES TO PUBLIC AFFAIRS
November 13 - Washington, D.C.
There's a dynamic new management "revolution" under way in
public affairs. New concepts, new techniques and new tech-
nologies are analyzed in this seminar. Systems that have been
tested and found to be of value are also discussed by experts.
Approaches that, haven't lived up to their earlier billing are ex-
amined as well.
ROUNDTABLE FOR PUBLIC AFFAIRS OFFICERS
November 14-15 - Washington, D.C.
The Roundtable is the Council's "longest-standing" program. It's
an annual tradition with public affairs officers from around the
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nation and with other corporate and association executives with a
keen interest in politics and vital public policy issues. Briefings by
prominent political insiders are one of the highlights of the 1985
"off-year" Roundtable. Probing analyses of predictable topics
such as the outlook for the 1986 congressional elections are com-
bined with attention to emerging political issues. Speakers in-
clude authentic VIPs and top political journalists.
NATIONAL CONFERENCE ON STATE GOVERNMENT RELATIONS
December 4-6 - New Orleans
This conference looks beyond "state of the art" questions and
legislative issues-which are addressed at the Council/NCSL
mid-year meeting-to broader questions such as: changes in the
federal system, emerging issues, trends in public opinion vis-a-
vis state government, and the like.
Note: Additional conferences may be scheduled during the year.
For details, watch Impact, the Council's monthly newsletter, and
follow Conference Call, which is always issued well in advance of
each meeting.
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The Foundation for Public Affairs, a Council affiliate, is a
separate research and educational organization. It was
formed to respond to the growing need for information
on a wide array of public affairs matters. The Foundation is a
501(c)(3) organization, and is supported through the generos-
ity of 100 leading companies and associations in the public
affairs field.
The Foundation provides timely answers to policy ques-
tions involving interest groups and corporate public affairs
programs. Its Resource Center responds to some 2,000 in-
quiries each year from corporations, associations, research
institutions, the media, government agencies, universities,
and interest groups.
The Foundation is widely known for its ability to alert public
affairs professionals to emerging trends and issues.
? INTEREST GROUP RESEARCH. Staff members gather informa-
tion on more than 2,500 activist organizations, ideological
political action committees, research institutions and other
groups with special significance to corporate and trade
association public affairs departments. More than 200 special-
ized publications are monitored.
? 'PUBLIC INTEREST PROFILES.' The Foundation's principal re-
search and publication effort, Public Interest Profiles, thorough-
ly analyzes the nation's key activist groups and public policy
organizations. Profiles is widely acknowledged as an au-
thoritative and impartial resource on organizations of concern
to business. The 1984-85 edition contains analyses of more
than 250 important organizations-valuable intelligence not
available anywhere else.
? 'POLICY NETWORKS.' The wealth of interest group informa-
tion available through the Foundation is reflected in Policy
Networks, the monthly newsletter now in its fifth year of
publication. Policy Networks examines interest group factors
that will influence the policy and economic environment.
? PUBLIC AFFAIRS PROGRAM MATERIALS. For companies and
associations either establishing or revising public affairs pro-
grams, the Foundation can provide a broad range of organiza-
tional materials, including job descriptions, organization
charts, policy statements, public affairs manuals, and news-
letters. For companies developing new programs in areas such
as grassroots lobbying, employee political/economic pro-
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"INTERESTED IN ACTIVIST ORGANIZATIONS? THE MOST PROMINENT? THE MOST
INFLUENTIAL? WHAT ARE THEY CONCERNED ABOUT? WHAT ARE THEIR
BUDGETS? HOW ARE THEY FINANCED? WHAT ARE THEIR POLITICAL ORIENTA-
TIONS? WHO RUNS THEM? HOW DO EXPERTS INDEPENDENT OF EACH ASSESS
ITS EFFECTIVENESS? THAT INFORMATION IS AVAILABLE ABOUT SOME 250 SUCH
ORGANIZATIONS . . . IN PUBLIC INTEREST PROFILES. "
-PUBLIC RELATIONS NEWS
grams, and community affairs, the Foundation offers materi-
als which cooperating firms with innovative programs have
found to be extremely useful.
The Foundation's corporate public affairs resources include
materials on academic programs, advocacy advertising, busi-
ness credibility, ethics, philanthropy, social responsibility,
government relations, plant visits, political education, social
audits, volunteerism, and speeches.
? 'FPA BRIEFING.' Started last year, the FPA Briefing papers
provide up-to-the-minute analyses of innovative corporate
programs and issues of concern to public affairs managers.
Grassroots programs, philanthropic strategies, and communi-
ty relations are among the many topics addressed in these
timely briefing papers.
Chairman
Henry J. Lartigue, Jr.
Exxon Company, U.S.A.
Treasurer
Wilson W. Wyatt, Jr.
BATUS, Inc.
Linda H. Asay
Consultant
James C. Bowling
Philip Morris, Incorporated
Richard A. Edwards
Metropolitan Life Insurance
Company
Edmund P. Hennelly
Mobil Oil Corporation
Walter C. Howe
Weyerhaeuser Company
Donald G. Livingston
Carter Hawley Hale Stores, Inc.
Richard A. Armstrong
President and Staff Director
Linda M. Johnson
Research Associate
Penny Smith
Administrative Assistant
Leslie Swift-Rosenzweig
Research Associate
Information on the activities and resources of the Foundation for Public Affairs
may be obtained by calling 202/872-1750. The facilities of the Foundation are
available any weekday by appointment.
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ETHICAL GUIDELINES
FOR BUSINESS PUBLIC AFFAIRS PROFESSIONALS
THE PUBLIC AFFAIRS PROFESSIONAL maintains professional relationships based
on honesty and reliable information, and therefore:
1. Represents accurately his or her organization's policies on economic
and political matters to government, employees, shareholders, commu-
nity interests, and others.
2. Serves always as a source of reliable information, discussing the
varied aspects of complex public issues within the context and con-
straints of the advocacy role.
3. Recognizes diverse viewpoints within the public policy process,
knowing that disagreement on issues is both inevitable and healthy.
THE PUBLIC AFFAIRS PROFESSIONAL seeks to protect the integrity of the public
policy process and the political system, and therefore:
1. Publicly acknowledges his or her role as a legitimate participant in the
public policy process and discloses whatever work-related information
the law requires.
2. Knows, respects and abides by federal and state laws that apply to
lobbying and related public affairs activities.
3. Knows and respects the laws governing campaign finance and other
political activities, and abides by the letter and intent of those laws.
THE PUBLIC AFFAIRS PROFESSIONAL understands the interrelation of business
interests with the larger public interests, and therefore:
1. Endeavors to ensure that responsible and diverse external interests
and views concerning the needs of society are considered within the
corporate decision-making process.
2. Bears the responsibility for management review of public policies
which may bring corporate interests into conflict with other interests.
3. Acknowledges dual obligations-to advocate the interests of his or
her employer, and to preserve the openness and integrity of the demo-
cratic process.
4. Presents to his or her employer an accurate assessment of the political
and social realities that may affect corporate operations.
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January 6-11, Pomona, California
Public Affairs Institute
January 9-11, Washington, D.C.
Lobbying Clinic on State Government
February 6-7, Washington, D.C.
Political Action Committee
Conference
February 13-14, Austin
Texas Public Afffairs/
Legislative Workshop
February 20, West Palm Beach, Florida
Workshop on Organizing
and Managing Grassroots Programs
February 21-22, West Palm Beach,
Florida
Annual Grassroots Conference
March 5-6, Sacramento
California Public Affairs/
Legislative Workshop
April 16-17, Tallahassee
Florida Public Affairs/
Legislative Workshop
May 6-10, Brussels/Paris
European Public Affairs Conference
May 21, Boston
Fundamentals of Corporate
Community Relations
May 22-23, Boston
National Conference
on Community Relations
June 5-7, Washington, D.C.
Public Affairs Training Seminar
June 19, Washington, D.C.
Corporate Issues
Management Today
July 11-12, Washington, D.C.
Foundation for Public Affairs:
Workshop on Activist Groups
August 5, Seattle
Public Affairs Council/National
Conference of State Legislatures
August 7-8, Los Angeles
Strategic Uses of Philanthropy
in Public Affairs
September 11-12, Washington, D.C.
Organizing and Managing
International Public Affairs
October 14, Washington, D.C.
The Council's Gala
30th Anniversary Dinner
November 13, Washington, D.C.
New Management Approaches
to Public Affairs
November 14-15, Washington, D.C.
Annual Roundtable for Corporate
Public Affairs Officers
December 4-6, New Orleans
National Conference
on State Government Relations
For information on additional conferences which may be scheduled during the
year, see Impact, the Council's monthly newsletter, and follow Conference Call,
always issued well in advance of each meeting.
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Public Affairs Council
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