'ALL THE NEWS THAT FITS, WE PRINT'

• Document Type: CREST
• Collection: General CIA Records
• Document Number (FOIA) /ESDN (CREST): CIA-RDP90-01208R000100050019-8
• Release Decision: RIPPUB
• Original Classification: K
• Document Page Count: 1
• Document Creation Date: December 22, 2016
• Document Release Date: February 25, 2011
• Sequence Number: 19
• Publication Date: June 20, 1983
• Content Type: OPEN SOURCE

Sanitized Copy Approved for Release 2011/02/25: CIA-RD
AF'r1.e`s=
ART ICI
ON PAS ZJ
ask iro'I.oh
us in cis
-`Up, Up .and.Away~."
``Uwn:.w}piece:kf,?ahe;flock.".`:.._
Certain real.estate: evelopers
` ie'ii,, apish ion America!.'
Zhe US Infoination Aeencv_
Among:legal produc#s `Gallo'.W nes:'
Reagan''s-speechwriters..
"We Do it allfor'You'.:'
not be true-that-"gentlemen prefer'Bane's hordes;;
roof-women do. -x
::,Slogan recognition does not-always equate with
.success, however. For example, we lmow that NBC
is "proud as-V-peacock," but :we can't :why::
It also strikes'me that inanv'of the best=known
=Another massage parlor:
"`Just slightly Ahead =of our-Time." "
L : The DAR (if ;you fgure,their. tirrne "is the Amer-
..ica Revolution)
"Reach-out:and touch'Someone: =
j-slogans could be,more aptly -applied: to something The phone..compames-but mainly when ap;
=or someone else ',For instance. plynig for rate increases L_>^
I
d R
h
'
at
er FighLrthan ~vite
"The ood:;handspe o e' r t
p t ` S%
Caspar Berger.
A Massa
ge..parlor
".The Ca itst'Tool." "Don't Leave~Home tlout It"
nald- aga i
The ~Deinocrat~c,_Party.
`"You Deserve'a Break Today:"
The .IRS.:.(Don't I wish! With: my. luck IT 'hear
this from anorthgpedic surgeon).,
on_appropriate subjects or familiar slogans;-step
omit,. Care enough to send-me-theivery;best-(with
:permission to use them 'inl another .column). I
know -how important it is _to'.listen-instead -of
doing the work myself.
WASHINGTON POST
20 June 1983
Sanitized Copy Approved for Release 2011/02/25: CIA-RDP90-01208R000100050019-8