PROJECT STATEMENT OBJECTIVES: ADVERTISING FOR THE 29TH ANNUAL CIVIC AND HUMANITARIAN AWARDS GALA

• Document Type: FOIA
• Collection: FOIA Collection
• Document Number (FOIA) /ESDN (CREST): 0005547869
• Release Decision: RIPPUB
• Original Classification: U
• Document Page Count: 2
• Document Creation Date: June 24, 2015
• Document Release Date: March 18, 2011
• Case Number: F-2009-01792
• Publication Date: August 26, 2008

Project Statement of Objectives:
Advertising for the 29th Annual Civic and Humanitarian Awards Gala
August 26, 2008
As specified in Item 3.1.1 of the Tasking section of the Statement of Work (SOW) for
Task Order 003, the contractor shall provide media buys, media monitoring, and
campaign maintenance.
This Statement of Objectives (SOO) details the specific project objectives relating to
print advertising for the 29th Annual Civic and Humanitarian Awards Gala to be issued
as part of that task order. The services for this project will be provided on a Firm Fixed
Price basis. No work shall commence on this project prior to receipt of a properly
authorized Work Authorization. Any change to this SOO shall come via issuance of an
addendum and modification to the original Work Authorization document. The
Contractor shall accept no oral change orders.
The anticipated period of performance for this project is one (1) month from receipt of
the Work Authorization document.
3.1 Media placements for pre-paid advertisements for the 29th Annual Civic
and Humanitarian Awards Gala using advertising already developed.
3.2 The contractor shall:
Submit one full-page, 4-color advertising for the 29th Annual
Civic and Humanitarian Awards Gala. The actual ads to be used
will be the Arab American Ads. Ads will be approved by the
Government before each placement deadline.
Submit electronic CIA name and logo banner advertisement. Ads
will be approved by the Government before each placement
deadline.
Submit 60 second radio commercial spots. Commercials will be
approved by the Government before each placement deadline.
(b)(3)
UNCLASSIFIED APPROVED FOR
RELEASED DATE:
01 -Oct-201 0
 3.2.1 Contractor shall make recommendations on other publications and
media that will enhance advertising initiatives for this career path.
3.2.2 Monitor the publications where the ads were placed to ensure
proper placement, and report any inconsistencies noted.
3.2.3 Ensure ongoing campaign maintenance by submitting required
items to the publishers in accordance with publication deadlines
and informing the Government of renewal deadlines in a timely
fashion.
4.0 DELIVERABLES
4.1 Delivery of the media buys by the deadlines specified by the individual publisher.
5.0 SPECIAL CONSIDERATIONS
5.1 In situations where packages or multiple placement options (i.e. news
section vs. international section) are available, the contractor shall inform
the Government of the options and make a recommendation for the best
value.