PROJECT STATEMENT OF OBJECTIVES: TELEVISION AND RADIO ADVERTISING FOR THE MIDDLE EASTERN FESTIVALS

• Document Type: FOIA
• Collection: FOIA Collection
• Document Number (FOIA) /ESDN (CREST): 0005547901
• Release Decision: RIPPUB
• Original Classification: U
• Document Page Count: 2
• Document Creation Date: June 24, 2015
• Document Release Date: March 18, 2011
• Case Number: F-2009-01792
• Publication Date: May 15, 2009

Project Statement of Objectives:
Television and Radio Advertising for the
Middle Eastern Festivals
May 15, 2009
(b)(3)
As specified in Item 3.1.1 of the Tasking section of the Statement of Work (SOW) for
Task Order 003, the contractor shall provide media buys, media monitoring, and
campaign maintenance.
This Statement of Objectives (SOO) details the specific project objectives relating to
purchasing television and radio advertising with MBN TV during the June Middle
Eastern Festivals to be issued as part of that task order. The services for this project will
be provided on a Firm Fixed Price basis. No work shall commence on this project prior
to receipt of a properly authorized Work Authorization. Any change to this SOO shall
come via issuance of an addendum and modification to the original Work Authorization
document. The Contractor shall accept no oral change orders.
The anticipated period of performance for this project is two (2) months from receipt of
the Work Authorization document.
3.1 Media buys using advertising already developed and on-site interviews
during the Arab American festival in Dearborn, Michigan and the Chaldean
festival in Southfield, Michigan.
3.2 The contractor shall:
3.2.1 Purchase live coverage sponsorship from MBN TV and Radio for
two upcoming Middle Eastern Festivals in Michigan.
3.2.1.1 MBN TV camera and reporter will highlight the CIA's
presence at the festivals and will run interviews with some
representatives who can be on camera
3.2.1.2 Chaldean Festival - advertisements begin three weeks
before the festival. The Sponsorship includes
leading up to the festival. During live
APPROVED FOR RELEASED
DATE: 01-Oct-2010
 coverage, the sponsorship includes
3.2.1.3 Arab-American Festival - advertisements begin five weeks
before the festival. The Sponsorship includes
leading up to the festival. During live
coverage, the sponsorship includes
3.2.2 Monitor the publications where the ads were placed to ensure
proper placement, and report any inconsistencies noted.
3.2.3 Ensure ongoing campaign maintenance by submitting required
items to the publishers in accordance with publication deadlines
and informing the Government of renewal deadlines in a timely
fashion.
4.1 Delivery of the media buys by the deadlines specified by the individual
publisher.
5.1 In situations where packages or multiple placement options (i.e. news
section vs. international section) are available, the contractor shall inform
the Government of the options and make a recommendation for the best
value.