UPDATE ON PUBLIC RELATIONS INITIATIVES

• Document Type: FOIA
• Collection: FOIA Collection
• Document Number (FOIA) /ESDN (CREST): 0005519755
• Release Decision: RIPPUB
• Original Classification: U
• Document Page Count: 10
• Document Creation Date: June 24, 2015
• Document Release Date: September 17, 2010
• Case Number: F-2006-01340
• Publication Date: April 24, 1991

^ (b)(3)
(b)(6)
APPROVED FOR RELEASE^
DATE: 08-18-2010
24 April 1991
MEMORANDUM FOR: Director of Central Intelligence
Deputy Director of Central Intelligence
Deputy Director for Administration
Deputy Director for Intelligence
Deputy Director for Operations
Deputy Director for Planning and Coordination
Deputy Director for Science and Technology
FROM: Joseph R. DeTrani
Director of Public Affairs
SUBJECT: Update on Public Relations Initiatives
1. The Public Affairs Office has been working on several public relations
initiatives originally proposed by the Public Relations Working Group chaired
by PAO. I want to give you an update on three important programs which are
now underway: the establishment of advisory committees to assist PAO in
reaching specific publics, the establishment of the Speakers' Bureau, and the
making of a new informational videotape about the Agency.
2. The Public Relations Working Group proposed that four advisory
committees with representation from each directorate be formed to assist PAO
in reaching the academic, military, business/industry, and minority
communities. Committees have been formed to discuss and implement academic,
military, and business/industry issues and outreach programs. (Please see tab
A for membership and proposed action items.) While PAO will not be chairing a
committee to examine minority outreach programs, my Deputy Director for Public
Relations will be participating actively in the minority issues working group
chaired by the D/EEO.
3. Initial meetings have been held for the academic and military
committees, and an initial meeting is scheduled for the business/industry
committee. To better reach the academic community, the committee has decided
to begin by consolidating Agency efforts and information--a significant data
collection effort. The military committee believes that the Agency ne-d; to
develop appropriate classified presentation material to better reach the
military. From there a two-pronged approach will be used. One part is to
utilize the Agency's many military reservists to reach their commands during
the required active duty training periods. The other is to let the Agency's
contacts at command staff colleges and other military training facilities know
that PAO can send speakers to various officer training classes. Both the
academic and military committees will meet again in early May.
 SUBJECT: Update on Public Relations Initiatives
4. The Speakers' Bureau is scheduled to begin official operation on
1 May 1991. PAO received a tremendous response from every directorate to its
call for nominations to the Bureau. We have selected ten initial members to
do some speaking this summer, and we will re-evaluate the program and its
needs this fall. (See tab B for membership and organizational charter.) Five
members have participated in the first running of a course about speaking
about the Agency developed by PAO, and the rest will participate in the second
running of the course scheduled for 2 May 1991. In addition to the course,
each participant will prepare a speech and present it in a videotaped session
for critique by PAO. We have already scheduled the first few speaking
engagements.
5. PAO is working closely with the Video Center in the Office of
Communications to develop a new 10-12 minute informational videotape about the
Agency. The Public Relations Working Group convened on 11 April 1991 to
review the script and "storyboards" which display both what the viewer will be
seeing as well as hearing. PAO is currently working on the final adjustments
to the script and storyboards, and shooting will begin shortly.
6. If you have any comments or questions concerning any of these
programs, please do not hesitate to contact me.
Joseph R. DeTrani
 Advisory Committees for PAO on Relations With:
Academia
Office of Research and Development (DS&T/ORD)
(alternate), Office of Information Resource (DI/OIR)
Assistant NIO/Europe
Office of Personnel/Recruitment Operations Division
Office of Training and Education, DA/OTE
Office of General Counsel
Mili ar
(alternate), Office of Information Resources (DI/OIR)
Assistant NIO/General Purpose Forces
Office of Soviet Analysis (DI/SOVA)
National Photographic Interpretation Center (DS&T/NPIC)
, Retired, DA/OP Independent Contractor
Office of Logistics (DA/OL)
Office of Congressional Affairs (OCA), (Head, Military
Business/Industry
, Office of Development and Engineering (DS&T/ODE)
(alternate), DS&T/ODE
Office of Science and Weapons Research (DI/OSWR)
(alternate), Office of African and Latin American Analysis
ADMINISTRATIVE-
 ACADEMIA
1. Establish better internal communication on academic and professional
visits, seminars, and colloquia
2. Establish better internal communication on academic and professional
meetings that Agency employees attend
-use report to DCI on employee appearances to establish a program in which
employees would also speak or make presentations about intelligence and
the CIA while attending academic or professional conferences
3. Establish a formal mechanism for exchange of schedules between Agency
speakers and recruiters so that the two groups supplement and complement
each other
-TRIPS system program just coming on line; follow up to see that it
facilitates a better exchange; obtain a printout
4. Develop closer communicating and monitoring mechanisms for the
Officer-in-Residence Program
5. Draft unclassified papers addressing historical issues concerning the
Agency; identify success stories
6. Arrange for publication of sanitized/unclassified articles from Studies in
Intelligence (project is underway)
7. Utilize alumni magazines to publicize CIA employees
8. Continue semi-annual DCI Program for Deans
9. Establish clear and concrete regulations for the Scholar-in-Residence
Program and prepare a brochure giving details which can be passed to
interested academics
10. Continue mailouts to professors and retirees (currently PAO sends mailings
to approximately 600 addressees on a quarterly basis)
-examine expanding mailing list to include more persons in business,
industry, and government
-consider all DI unclassified publications for possible dissemination
11. Continue to support Agency program, with hioh ;chrr'i
-an adopt-a-school program has been est?hlichorl with Fiionrjly High School
in Prince George's County by OP
-DI/OEA is examining the feasibilities of donating extra PCs to two
predominantly minority high schools in Detroit
 -follow-up on "Partners in Education" program contract with Arlington
County Public school system; share EXITO software; help with
multi-cultural leadership and interpersonal skills training
OTE)
12. Work with) Ito put together a program for local gifted high
school students who wish to explore broad topics with international
political ramifications (i.e. energy, the environment, etc.)
13. Continue to support Agency programs with predominantly minority
universities
-the DI currently has a beneficial relationship with Jackson State
University
-Officer-in-Residence established at Morris Brown University
-Agency employees who are graduates of Howard University have begun
meeting to discuss ways to imporve Agency relations with Howard a-nd
minority communities in general and to discuss minoiryt life within the
Agency
14. Make maximum use of invitations from and memberships in professional
and/or academic societies
-attend regional academic and professional meetings
-seek opportunities to speak about the Agency at national/regional
academic and professional conferences
15. Expand dissemination of unclassified DCI speeches to interested members of
academia, industry, and the media (current quarterly distribution goes to
91 recipients, including CIRA and AFIO chapters)
16. Arrange OW Ifor CAA to be introduced to
National Association of University and College Presidents (1 Dupont Circle)
17. Sponsor periodic visits of alumni associations to HQ for briefings and
discussions
-Yale Alumni will be coming to HQ in the fall
18. Look into the feasibility of working with academic institutions to
establish short-term internships
-Harvard University has a week-long internship program +-hat wP may consider
-Claremont College has a semester proarim
19. Former NIO Julian Nall is bringing a ,f Young scientists to the
Agency in May through a program called the Defense Science Study Group.
The program is run by the Institute for Defense Analyses in Alexandria,
VA, and it attracts top up-and-coming professors and researchers.
 ACTION ITEMS-MILITARY
1. Expand the system of periodic, but regular briefings of military command
officers
-General Armstrong, NIO for General Purpose Forces, arranges briefings for
all new Four Star Generals going abroad
-explore ways to get to other general and flag officers
2. Use Agency reserve officers to reach a broader military audience,
especially during active duty assignments
3. In a recent "Introduction to Special Operations" course given by the USAF,
the Intelligence Community-and the Agency in particular were give high
marks for support provided during recent special operations (Desert 1,
Grenada, Panama). One instructor urged his commands to strengthen ties to
the IC and the Agency. The Agency should look for opportunities to reach
Special Forces commands and facilitate a mutually beneficial
relationship.
-USAF Special Operations Schools officials will visit the Agency on 22
April 1991 for briefings
4. DDCI spoke at AF Academy recently
-an invitation from the USNA for DCI/DDCI to lecture in fall to all 4500
students may be forthcoming
5. Do more to coordinate with CIA officers stationed at military schools
6. Coordinate efforts with CIA officers in liaison jobs with military bases
7. Continue regular briefings at Defense Intelligence College
8. Host young military officers at HQs
-West Point Academy groups coming in April and May 1991
 ACTION ITEMS-BUSINESS/INDUSTRY
1. Make maximum use of Agency time during the program for executives run by
the Brookings Institute
2. Establish a DCI Program for Chief Executive Officers similar to the
on-going program for deans or some other venue for DCI contact with CEOs
-work with DS&T/OD&E to arrange for a half-day program of substantive
briefings for cleared contractors
-work with DO/NC to arrange for individualized briefings for key CEOs
3. Explore possible industry rotationals
-President's Commission on Industrial Exchange participants will be hosted
at HQs in March and are scheduled to meet with the DDCI
4. Establish a program of briefings for individuals and/or firms having
contractual relationships with the Agency (some briefings done now)
5. Make maximum use of invitations from and memberships in professional
and/or academic societies
 AD
ACnON ITEMS-MINORIT7ES
1. Consult with firms specializing in minority relations, such as the Mingo
Group under contract to OP, to develop a strategy for improving the CIA
image in minority communities
2. Distribute and publicize the signed Minority Hiring Plan (DCI letter sent
to all employees; display on bulletin board)
-follow progress on implementation of the Plan
3. Continue events such as the recent visit to CIA by the Howard University
President and three members of his administration
4. Develop brochures on Agency issues which reflect the concerns of minority
communities
5. Encourage meetings between senior Agency officials and selected minority
business people and community leaders
-DCI met with in
Chicago on 10 ecem er
6. Continue to support Agency programs with high schools
-an adopt-a-school program has been established with Friendly High School
in Prince George's County by OP
-DI/OEA is examining the feasibilities of donating extra PCs to two
predominantly minority high schools in Detroit
-OTE has set up a task force to explore a partnership with a school in
Arlington
7. Continue to support Agency programs with predominantly minority
universities
-the DI currently has a beneficial relationship with Jackson State
University
-Officer-in-Residence established at Morris Brown University
8. Look for ways to publicize minority success stories in Agency
-Trailblazer and Pathfinder awards were ui ven to seni -i h 1 1ck off i rer;
the first time at February black histrorv pi cur -im
9. Agency employees who are graduates of Howird university have begun meeting
to discuss ways to improve Agency relations with Howard and minority
communities in general and to discuss minority life within the Agency
 SPEAKERS' BUREAU
 Speakers' Bureau
Purpose
An Agency Speakers' Bureau would provide a vehicle through which to inform
the public about the general mission and goals of the Central Intelligence
Agency and the CIA's role in the Intelligence Community. Such a program would
provide a means to dispel myths and misconceptions about the Agency, and allow
the Agency to better respond to a potentially large number of requests for
"general briefings."
Structure
1. The Speakers' Bureau will concern itself with presentations on the make-up
of the CIA, its mission, and its role in the Intelligence Community. A member
will be discouraged from discussing his/her specific area of expertise, unless
it is of particular interest to a given audience. In addition, Speakers'
Bureau presentations shall be off-the-record unless otherwise arranged.
Screening of invitations will ensure that speakers do not get involved in
"debate situations."
2. Speakers shall be nominated by their Directorate or Office Director and
screened by PAO. Minimum requirements include significant Agency experience
and a grade of GS-14, except in extraordinary circumstances. In addition,
multi-cultural factors will be considered. PAO, in conjunction with OTE, will
provide a one-day training course for speakers. PAO will provide support,
such as current media briefings and Q&A packages. Speakers would be expected
to serve for a period of at least one year. As a starting figure, no more
than 25 speakers will serve in the Bureau.
3. The Speakers' Bureau will be run by the Public Affairs Office. PAO shall
be responsible for final selection of speakers (based on agreed upon criteria
such as poise, knowledge, grade, and delivery style), reviewing all
invitations, and matching appropriate speakers to appropriate audiences.
4. The Speakers' Bureau will initially respond to invitations already in the
pipeline. After a trial period, PAO will consider developing publicity to
target certain publics in accordance with HR6-4. Should the volume of
invitations warrant it, retirees may be considered for the Speakers' Bureau.
5. Speakers will be expected to submit a "trip report" to PAO following each
speaking engagement. PAO will cull and pass along to other speakers or
appropriate offices all pertinent information from the reports.
6. Travel, lodging, per diem and related expenses associated with a speaking
engagement will be met by the speaker's Directorate or Office. An attempt
will be made to "piggy-back" speaking engagements on previously scheduled
trips and to arrange multiple engagements on a given trip.