1959-60, SESSIONS I TO VI, OF THE TRAINING PROGRAM FOR INTERNATIONAL BUSINESS EXECUTIVES

• Document Type: CREST
• Collection: General CIA Records
• Document Number (FOIA) /ESDN (CREST): CIA-RDP78-03527A000400270025-6
• Release Decision: RIFPUB
• Original Classification: K
• Document Page Count: 8
• Document Creation Date: December 12, 2016
• Document Release Date: January 22, 2002
• Sequence Number: 25
• Publication Date: January 1, 1960
• Content Type: MAGAZINE

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For Your Information-FYI was named by Mrs.
Zing Jung, Secretary to Dr. Randall, who had puzzled
over the use of these initials on routing slips.
ITHE FIRST YEAR ...
1959 60, sessions I to VI, of the Training Program
for International Business Executives saw 42 companies
sponsor 73 executives and 53 wives. In addition, three
government officials and two wives attended, as well as
three wives because of association-somewhat indirect
with BCIU. Mrs. Patricia Svendsen, VI, Minnesota
Mining and Manufacturing, was the first lady to attend
the full four-week course. Total: 76 participants, 58
wives:
Aluminum Co. of America 1
American Machine &
Foundry 3
American Radiator &
Standard Sanitary
Buhroin Petroleum 1
B. F. Goodrich ..... 1
California Exploration 2
Caltex 5
Chase Manhattan 1
Chile Exploration
Chrysler _. ___.... 1
Cluelt, Peabody __.... 1
Consolidated American
Life Ins. Co. of III....
First National City Bank
of New York 3
Ford _.... _.. 1
General MlIk
General Motors _ . _._.. 1
Godfrey Cabot
IBM 3
International General
Electric . . .
Wives
I
Wives
International Harvester.... 1 1
Johnson & Johnson ___.. 1 1
I Kaiser Industries 1
Kellogg _.. 1 1
McLaughlin Oil _.. 1 1
1 Merck Sharp & Dohrne 1 1
1 Minneapolis-Honeywell 1
Minnesota Mining and
4 Manufacturing _.. . 2 1
Mobil Oil International 1
I Ohio Oil 2 2
Owens-Corning Fiberglas 2 1
1 Pan American Airways-_- 1
_._.__. 1
Procter & Gamble.
RCA
Republic Steel 4 4
3 Richmond Exploration__.. I
1 Standard Oil of N. J._._. 3 3
I Stauffer Chemical 1
1 Texaco Inc..... 11 10
I Transworld Airlines 1
3 Union Carbide 2
U. S. Rubber 2 2
1 Woodward Governor Co. 1 1
During a meeting of overseas business affiliates of the American
Machine & Foundry Co. with Fifth Session participants, John
Habberton, Managing Director BCIU, New York, talks with
Moorehead Patterson, Chairman, American Machine & Foundry
Sixth Session participants James Mee, Horace Scharges, Patricia
Ann Svendsen, and Charles R. Svendsen during a lecture period.
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 Overeas business affiliates of the American Nachine & Foundry
Co. meet with Fifth Session participants to compare notes on
U. S. business abroad. L to R: T. J. N. Foley (British Tobacco
Company Australia Ltd.), Jorge Rosenfeld (Industrias Cora
S.A., Mexico City), Juro Inouye (AMF Overseas Corp.,
One Chilean couple, one Brazilian wife, three British
men and two wives and two Canadian couples and two
men were among participants during the first year.
ALUMNI NEWS
All old grads in the New York City area on August
26, 1960, met for an informal luncheon get-together
at the First National City Bank with Bud Wehrman as
host. Every session was represented: Bob Albright I, Art
Corney V, Andy Happer Il, Paul Massey VI, Bob Mc-
Dole 11, Jim MacLachlan IV, George Moore III, Hank
Morgan I, Otto Schaler, Harold Stephan I, Pratt
Thompson III, Bud Wehrman III, Pete Wilson VL
Pete left later that day for Ghana where he will spend
three months before settling down in Monrovia.
Japan), Ambassador Harold M. Randall, Director of the Train-
ing Program and Moderator of the Panel Discussion, Frank
White (American Machine & Foundry Co.), Omer Refik
Yaltkaya (State Monopolies, Istanbul, Turkey), and William
Cartlidge (Associated British Cinemas, London)
Horace Scharges VI was still honeymooning at time
of reunion.
Ralph Peterson IV visited New York briefly during
August but had to return to Bogota before the luncheon.
The Svendsens VI, Ambassador Randall and Otto
Schaler told about the Program on Patty Cavin's "Capi-
tal Byline" over WRC (NBC), Washington, in July.
Sid Feldman IV caught a bug in India and is back for
medical treatment, accompanied by Irene.
Stewart Schackne, Manager of Public Relations, Standard Oil
Company of New Jersey, meets with Fifth Session participants
during a dinner meeting at which he is the speaker. L to R:
Otto Schalcr. Harry R. Stegerwald, George W. Gilbert, Charles
W. Frey. Arthur T. Corney, Louis Traxel of the U. S. Dept. of
Commerce. Mr. Schackne, Dr. Harold M. Randall, Charles
Allen, Vice President, Hill and Knowlton, Howard P. Baum.
A. J. Solari, T. D. Henshaw, O. E. Maniscalco, Dean C. Peter-
son, Orville C. Windrem, and Hans W. Fietze.
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SCHOOL FOR UN-UGLY .
Now international business executives are training to improve this nt
W HEN AMERICAN YOUNGSTERS play games involving
heroes and villains and different nationalities, the
American is almost invariably the "good guy." The foreigner
is not necessarily bad; it's just that we tend to take our good-
ness for granted.
This is not always the way people in other countries look
on us, as American business executives have found in their
dealings overseas since World War II. As our involvement
and responsibilities in foreign areas have grown, the United
States businessman often has been surprised to learn that the
rules of the game have, in many places, been switched.
Suddenly, he is chagrined to find, the American is a semi-
villain-not particularly liked, frequently misunderstood,
often unwanted. The image of America and Americans in a
disturbingly high percentage of overseas areas is not a
pleasant one.
Since the Fall of 1959, American executives enrolled in an
intensive four-week course conducted by the Business Council
for International Understanding, in Washington, D. C., have
been working to improve that image. The course is designed
to do something positive about the vital need for better prep-
aration of Americans responsible for foreign business rela-
tions. The program not only acquaints businessmen with the
social, political, and other conditions in countries in which
they will work, but also tries to help them understand people
in foreign countries; to see how their views differ or coincide
with those of Americans, and why.
At the end of the war, the United States began assuming
unaccustomed international responsibilities, both political
and economic. At the same time, American business began a
new and rapid expansion overseas, in response to economic
opportunity and necessity. Both Government and industry
were rudely awakened, early, to their unpopularity in some,
foreign areas.
Because foreign attitudes toward us can weaken or
strengthen the position of Government and business, Presi-
dent Eisenhower in 1955 requested an influential group of
business leaders to meet and think through what actions
industry might take to help remove misconceptions abroad
and help build positive understanding. One result of this
meeting was the organization of BCIU and, four years later,
the introduction of its overseas training project.
The BCIU's Training Program for Overseas Business
Executives, implemented through The American Univer-
sity's School of International Service, was begun last Fall
to strengthen company foreign operations. The program
was developed by the BCIU Committee on Training, headed
by Texaco's Board Chairman, Augustus C. Long, who
also serves as a member 'of the Council's Policy Board.
The Council's program enjoys the full cooperation of the
Department of State and other Government agencies. Mem-
bers from these agencies often lead discussions during the run
of the course, and make themselves available for private con-
sultation with businessmen interested in obtaining more
detailed information about their selected areas.
The wisdom of President Eisenhower's request was under-
lined by Vice President Nixon, who witnessed violent anti-
American demonstrations throughout his tour of Latin
America in 1958. Conferring with several BCIU members
in Washington shortly after his return, the Vice President
warned, "If we are to meet effectively the total effort the
Communists are making in the non-military area . . . our
efforts must be total . . . this means not only Government,
diplomatic, military, and economic teamwork, but it means
that the great private segment in our economy--which, in
many cases, makes the major impact abroad- must take
the major share of this responsibility."
T IIr RESPONSIBILITY Mr. Nixon spoke of is a great one. A
wave of nationalism is sweeping through many foreign
countries. The American businessman overseas, possibly un-
aware and probably unprepared, is in danger of being en-
gulfed. In a distressingly typical situation, open distrust, in-
creased taxation, complicated controls, and excessive social
responsibility are heaped on his and his company's shoulders
before he knows what has happened.
With the possible exception of Western Europe, a growing
number of foreign governments have shown that they are
willing to risk economic chaos under nationalism rather than
continue ventures supported by American capital and tech-
nical skill. Often this attitude is due to Communist activity;
the Kremlin is always ready to move in and support a
nationalistic group in its battle for "freedom" against
"capitalistic oppressors." But too often the attitude is due to
American inactivity--or indifference.
With few exceptions, the American businessman has
operated in foreign countries honestly, diligently, fairly, and
with the best intentions. But it is usually the exception that
makes the headlines. Some businessmen, either through
naivete or laxness, operate with aloofness and a parochial
North American outlook that disregards local customs and
problems. They often believe that, because they are citizens
of the United States, they are well-liked automatically.
Ten Texaco executives have attended the four BCIU
courses offered so far: These men, together with representa-
tives from other American corporations, each spent a, total
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Rudolph Swanson I visited Fifth Session Program
while Bob McDole II lectured to group.
W. A. Schmidt I has been promoted to Resident Vice
President of The Bahrain Petroleum Company Limited.
He has provided the Training Program Office with copy
of his company's "Annual Report to The Ruler of
Bahrain and its Dependencies," a valuable example of
U. S. business representation overseas, and the GULF
DAILY TIMES.
George Gilbert V is currently in Australia, Bernard
Ibanez II in Mexico.
The Stegerwalds V have moved into their new home
-equipped with banana tree-in Caracas.
Word from the Cal Minors 11-now in Abidjan, Cote
D'Ivoire-is that blonde, blue-eyed baby girl Kim has
arrived. Cal has already made trips to Upper Volta,
Liberia, Sierra Leone, Nigeria and Ghana and would
Sixth Session participant Jerry Wasylyk talks with Dean Harlan
Cleveland of Maxwell Graduate School of Citizenship and
Public Affairs, Syracuse University, during a tea for the Train-
ing Program group at which Dean Cleveland spoke on "The
Overseas American." Louis C. Krauthoff, Director of Finance
of the Committee for a National Trade Policy, looks on, and in
the background, Ambassador Harold M. Randall.
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like to know of others of our alumni now in that area.
Sixth Session, Back row (L to R): Paul Massey (IBM World
Trade Corp.); Dr. Wm. R. Hutchison, Coordinator, American
Civilization Course; Charles R. Svendsen (Minnesota Mining
& Mfg. Co.); William Sherwood Howe (Consolidated American
Life Insurance Co., Illinois); John Charles Smith (Internation-
al Harvester Co.); M. Douglas McLean (Cluett, Peabody Co.);
F. N. Dahlkamp (Texaco Inc.). Second Row: Otto Schaler,
Deputy Director, Training Program; Harold Z. Mason (Trans
World Airlines); Jerry Wasylyk (American Machine & Foun-
dry); William C. Ballin (Ohio Oil Co.); Peter D. Wilson
(Mobil Oil International); Horace Scharges (Chase Manhattan
Bank); C. G. Treadaway (Procter & Gamble); Donald F. Reed
(Minneapolis-Honeywell Regulator); James I. Mee (Ohio Oil
Company). Third Row: Mrs. Marion J. Epley, III, Mrs. Wasy-
lyk, Ambassador Harold M. Randall, Director, Training Pro-
gram; Mrs. Ballin, Mrs. Dahlkamp, and Mrs. McLean. Seated:
Dr. Esther Cole Franklin, Coordinator, Wives' Program; Mrs.
Mee, Mrs. Reed, Mrs. Massey, Mrs. Svendsen (a participant
in the full Training Program), and Mrs. Smith.
Fifth Session participants meet with Kenneth T. Young, Exe-
cutive Assistant to the Regional Vice President, Far East
Region, Standard Vacuum Oil Co., the speaker at a dinner
session. L to R: George W. Gilbert, Orville C. Windrem, Mr.
Young, A. J. Solari, and Ambassador Harold M. Randall.
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AMERICANS
tion's image in foreign areas
of six weeks improving their knowledge of the customs and
language of the countries with which they will be dealing.
(The course comprises a basic four-week program, and an
optional two-week language study for those who want it.)
They learned a great deal about their own country, too.
They were briefed on overseas views, heard expert obser-
vations on foreign assessment of the United States; studied
our foreign policy, the image of America abroad, the U. S.
Mutual Security Program. They were told of current trends
in international communism; listened to talks on American
civilization, and discussions of cultural relations, cominuni-
cations, and sociological change. A limit of 25 trainees to a
class enabled each man to receive careful, personalized guid-
ance.
A special program is offered to wives, whose attitudes and
behavior can greatly influence the success of their husbands'
work in foreign areas. During the course's final week, they
are given orientation talks that cover a variety of subjects
with which they will have to deal. They learn why the
program is needed; discuss America's foreign policy; analyze
cultural differences around the world: improve their knowl-
edge of American institutions--political, social, economic,
and cultural.
Through invitations to some of Washington's many inter-
national gatherings, the wives learn something of the role of
an international hostess. Chats with women who have
returned from abroad, or who are familiar with the areas
to which they will be going, give them valuable tips on how
to establish a household, make social contacts, entertain,
contribute to community life.
Obviously, the BCIU program cannot give a man and his
wife the answers to all the problems they will encounter
while they are working and living out of the country. What
it attempts to do is start them thinking the way the foreigners
with whom they will be dealing think. As one participant
put it, "This training has really started us talking the lan-
guage, both literally and figuratively, of those with whom
we must deal in our overseas assignments. It could mean the
end of the overseas misfit." 0
Last Fall, the Overseas Training Program was initiated to help
American executives function more effectively in work with foreign
countries. Top, during an impromptu seminar, four execu-
tives exchange ideas and suggestions about a problem they have
been assigned to solve. Wives, center, join the group during the
final week for briefing and discussion sessions. Right, language
courses are a valuable tool; cover basic conversation necessities.
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Bud Wehrman III and Paula, Linguist James Bostain
and Otto Schaler discussed Training Program on Elise
Kemper's "Passport," WMAR-TV (CBS), Baltimore,
in May. The Wehrmans are scheduled to leave New
York early in December to return to Rio de Janeiro.
Joy Anderson has had to leave the BCIU Training
Program office to be with her ailing mother.
AVAILABLE:
Reprints of article "The Silent Language in Overseas
Business" by BCIU Training Program faculty member
Edward T. Hall from HARVARD BUSINESS REVIEW,
May-June 1960, at $1 each, direct from publisher at
Soldiers Field, Boston 63, Mass. Article shows how
time, space, material possessions, friendship patterns
and business agreements offer a starting point for doing
business in foreign countries.
Reprints of talk before Training Program by Charles
E. Allen, Vice President-International Operations, Hill
and Knowlton, Inc., on "Public Opinion-Achilles Heel
of U. S. Business Overseas?" from BCIU without
charge.
World Time Chart from Manufacturers Trust Com-
pany, 55 Broad Street, New York 15, or BCIU Training
Program. (Free.)
Checklist of Bureau of Foreign Commerce Publica-
tions for use in foreign market research and trade, from
Superintendent of Documents, U. S. Printing Office,
Washington 25, D. C. at 250.
RECOMMENDED. READING
LATIN AMERICA
R. A. Gomel, GOVERNMENT AND POLITICS IN LATIN
AMERICA. Random House, 457 Anderson Avenue,
New York 22, New York, 1960. 128 pages. 95?.
Convenient, reliable paper-back.
Frank Montgomery Dunbaugh, MARKETING IN LATIN
AMERICA. Printers' Ink Book Co., 635 Madison
Avenue, New York 22, N. Y., 1960. $7.50.
A study of the marketing of goods and services in
Latin America and a discussion of specific marketing
problems to be encountered there.
MIDDLE EAST
Agnes N. Lockwood, LIBYA - BUILDING A DESERT
ECONOMY, Carnegie Endowment for International
Peace, UN Plaza at 46th Street, New York 17, New
York, 1957. 35?.
An on-the-spot study of technical assistance program.
TRADE TALK, containing significant news on U. S.
world trade policy, from Committee for a National
Trade Policy, 1025 Connecticut Avenue, N. W., Wash-
ington 4, D. C., without charge.
A brief directory of Europe's "Alphabet Agencies
and Agreements" from BCIU Training Program with-
out charge.
Copies of speech "Let's Go Global" by Chairman
H. E. Humphreys Jr. of U. S. Rubber Company from
BCIU Training Program without charge.
"The Truth About the American Economic System"
by Assistant Secretary of Labor for International Affairs
George C. Lodge from BCIU Training Program without
charge.
Reprints of article by Paul Conroy "On Giving a
Good Account of Ourselves" from BCIU Training Pro-
gram without charge.
Fifth Session Participants. L to R, Front Row: T. D. Henshaw
(Texaco Puerto Rico Inc.), Arthur T. Corney (Republic Steel
Corp.), Ambassador Harold M. Randall, Di'r'ector of the Train-
ing Program; Dean C. Peterson (U. S. Dept. of Commerce).
Charles W. Frey (Esso Standard Libya), Harry R. Stegerwald
(U. S. Rubber International). L to R, Second Row: Hans W.
Fietze (IBM World Trade Corp.), O. E. Maniscalco (IBM
World Trade Corp.), A. J. Solari (Richmond Exploration
Co.), Howard P. Baum (Ford Motor Co.), George W. Gilbert
(Owens-Corning Fiberglas), Orville C. Windrem (Texaco
Inc.), and Otto Schaler, Deputy Director of the Program.
EUROPE
Edgar S. Furniss,-Jr., FRANCE, TROUBLED ALLY. Harper
and Bros., New York, 1960. $5.95
Furniss devotes the first part of his book to an analy-
sis of French politics since World War 11. Then he
deals with the collapse of the Fourth Republic. De-
tailed description of General De Gaulle's personality
and policy. This is an informative, well-written, and
carefully documented volume.
Louis Lister, EUROPE'S COAL AND STEEL COMMUNITY,
An Experiment in Economic Union, The Twentieth
Century Fund, 41 East 70th Street, New York 21,
New York, 1960. $8.00.
Accomplishments to date are carefully examined.
Valuable for those concerned with future prospects
in Europe for private enterprise, government control
and economic growth.
Serge Hurtig, TILE EUROPEAN COMMON MARKET, Car-
negie Endowment for International Peace, UN Plaza
at 46th Street, New York 17, New York. 35~.
Explains difficulties that must be overcome in imple-
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menting organization. Assesses chances of success.
GENERAL
Peter B. Konen, GIANT AMONG NATIONS. Harcourt
Brace, 750 Third Avenue, New York 17, New York.
1960. $5.00.
Criticism of U. S. foreign aid, foreign trade and for-
eign investment policies and programs, analysis of
problems of economic diplomacy and presentation of
proposals whereby government and business through
joint effort can best utilize our resources. Well docu-
mented.
LECTURERS ...
Prof. Harold E. Davis-July 18 to Aug.