PROPOSAL FOR ADVERTISING CAMPAIGN FOR MILITARY ANALYSTS

• Document Type: CREST
• Collection: General CIA Records
• Document Number (FOIA) /ESDN (CREST): CIA-RDP89B00423R000200170006-0
• Release Decision: RIPPUB
• Original Classification: K
• Document Page Count: 8
• Document Creation Date: January 4, 2017
• Document Release Date: April 21, 2008
• Sequence Number: 6
• Publication Date: May 29, 1984
• Content Type: MEMO

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STAT
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 Approved For Release 2008/04/21: CIA-RDP89B00423R000200170006-0_'/6~y
29 May 1984
MEMORANDUM FOR: Associate Deputy Director for Intelligence
airman, Military Functional Advisory Panel
STAT
SUBJECT: Proposal for Advertising Campaign for Military Analysts
1. The Military Functional Advisory Panel (MFAP) believes it would be
useful to test the effectiveness of advertisements in selected professional
journals in generating applications for military capability and politico-
military analytic positions in the Directorate. This can be done at rea-
sonable cost and would be timed for the early Fall taking into account the DDI
Recruitment Calendar and the likely time required to execute the program.
(This program is not primarily intended to attract candidates for military-
technical/scientific or military-economic positions.)
2. In the view of the Panel, there may be a significant number of young
military, academic, and contract research professionals. that are potential
candidates for military analytic positions who could be reached through
advertising in specialized journals concerned with the armed services, inter-
national affairs, and wargaming. The forwarding address for resumes included
in the ad copy would be specially coded so that the overall response to the
advertisements could be gauged. The Panel also believes that an Agency
annuitant with prior military analytic experience should be hired on a
temporary basis to review the resumes received, forward them to appropriate
offices for review, insure follow-up on promising Candidates, and provide an
overall assessment of the quality of the individuals who send in resumes
(i.e., performing a role somewhat similar t in the case of STAT
economists).
3. Attached is the proposed ad. copy and a list of publications (in-
cluding their circulation and ad rate) in which the ads would be run. The ad
copy is a MFAP revised version of copy prepared earlier this year by the
Agency's new advertising firm.* The overall cost of the proposed advertising
campaign is $16,000.
4. assisted the Panel in considering thi pproach. He has STAT
reviewe is memo and supports its recommendations. ~:Ihas also obtained STAT
the assurance of B&F/PMS that DI funds are available for this purpose if OP is
unable to fund this effort. This proposal also benefited from the comments of
Helene Boatner and STAT
* This type of ad copy is intended to generate general interest. The Panel
intends to develop in the weeks ahead recruitment materials that focus on
the "job content" of military analytic positions per the suggestion of the
placement directors who visited the DI in early May. This will probably
focus on the actual career experiences of current DI military analysts.
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SUBJECT: Proposal for Advertising Campaign for Military Analysts
5. RECOMMENDATION: That you approve the proposed advertising campaign
and the temporary hiring of an appropriate annuitant to review and process
resumes generated by the ads.
Attachments:
1. Proposed Ad Layout and Copy
2. List of Proposed Publications
EURA)
OEA)
(NESA)
(SOYA)
Executive Secretary to the Panel
PSB/PMS
STAT
STAT
STAT
STAT
STAT
STAT
DISAPPROVED:
Associate Deputy Director for Intelligence Date
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sso ate Deputy Director for Intelligence Date
 Approved For Release 2008/04/21 : CIA-RDP89B00423R000200170006-0_ mment 1
Ad Layout
The CIA depends on
INDEPENDENT
THINKERS
...so does
our nation
Central IntelligenceAgency
The CIA is an equal opporhnny en *3y r. U.S. d eroMp is rowked
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Attachment 1
Ad Copy
The CIA
depends on
INDEPENDENT
THINKERs
... so does our nation.
Few organizations can offer you a career that stimulates your intellectual
curiosity by giving you the responsibility for interpreting and reporting
information vital to our nation's security. But you can find a professional
challenge like this with the CIA.
The Central Intelligence Agency is seeking people to join us as Military and
Politico-Military Analysts. In these positions, you will support national
policy-makers by preparing analyses of foreign military programs, activities,
capabilities, and intentions. These are positions requiring individuals who
can perform in both a fast-paced and deep research environment, and who don't
have to rely on book answers to solve problems ... people who can think on
their feet, gather information, and analyze and communicate this information
concisely and accurately.
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To qualify, you must have a graduate or undergraduate degree and a strong
academic record. Background training or experience in one or more of the
following areas is of particular value:
* Security studies-
* Foreign area studies
* Political science
* History
* International relations
* Economics or econometrics
* Operations research
Additionally, you must have an interest in military affairs and history, and
excellent writing and analytical skills. Military and overseas experience are
desirable, but not necessary. There are also opportunities for foreign
travel. Foreign language skills are useful but not essential.
The CIA offers competitive compensation, complete training, and excellent ad-
vancement potential for skilled people who can meet the challenges these
positions present. Starting salaries range from about $18-40,000 per year
depending on academic background and work experience. You also will enjoy
living and working in the Washington, D.C., area where you will have access to
numerous cultural, athletic, and historic attractions.
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If you would like to be considered for one of these positions, forward your
resume to:
Personnel Representative
Dept. S, 4N20 ( )
P.O. Box 1925
Washington, D.C. 20013
The CIA is an Equal Opportunity Employer.
U.S. citizenship is required.
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Attachment 2
Proposed Publications for Advertising
for Military Analysts
Publication
Circulation
Cost for Full Page Ad
Air Force Magazine
194,245
$3,750.00
Army Magazine
149,197
$2,850.00
Army Aviation
12,996
$1,397.00
Army, Navy and Air
Force Times Newspapers
320,705
$6,330.00
Fire and Movement (a
56,000
$ 300.00
magazine for individuals
interested in historical
simulation gaming as a
hobby)
Marine Corps Gazette
74,165
$1,265.00
807,308
$15,892.00
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