BUBBLE SPEECH TOMORROW

• Document Type: CREST
• Collection: General CIA Records
• Document Number (FOIA) /ESDN (CREST): CIA-RDP88B00443R001500040050-6
• Release Decision: RIPPUB
• Original Classification: S
• Document Page Count: 17
• Document Creation Date: December 20, 2016
• Document Release Date: January 23, 2008
• Sequence Number: 50
• Publication Date: January 23, 1984
• Content Type: MEMO

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Executive Registry
1 84- 362
23 January 1984
MEMORANDUM FOR: Deputy Director of Central Intelligence
Deputy Director for Intelligence
Deputy Director for Administration
Deputy Director for Operations
Deputy Director for Science & Technology
Director of Personnel
FROM: Director of Central Intelligence
SUBJECT: Bubble Speech Tomorrow
This is a little long. It could stand about a 25 percent
reduction. I'd like your suggestions for improvement, your reaction
to the procedures I have in mind as laid out in the last four pages.
William J. Casey
Attachment:
Draft Speech, dtd 23 Jan 84
Added: QDCI
1-EXDIR
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23 JAN 84
WE'RE STARTING OUR FOURTH YEAR OF WORKING TOGETHER- IT'S
BEEN A RICH AND GRATIFYING EXPERIENCE FOR ME AND I WANT TO
THANK ALL HERE FOR WHAT WE HAVE BEEN ABLE TO DO TOGETHER- AT
THE SAME TIME I WANT TO TELL YOU ABOUT SOME DISCUSSIONS AND
EVENTS DURING THE FIRST WEEKS OF THIS YEAR WHICH BROUGHT HOME
TO ME HOW MUCH MORE THERE IS TO DO-
WEEK BEFORE LAST I PREPARED A RATHER DETAILED' REPORT ON WHAT
WE'VE BEEN ABLE TO ACCOMPLISH OVER THE LAST THREE YEARS AND
REVIEWED IT WITH THE PRESIDENT. HE UNDERSTANDS THAT MORE THAN
ANY OTHER PART OF THE GOVERNMENT WE ARE IN ACTION EVERY DAY,
DEALING WITH THE WORLDWIDE APPARATUS OF THE KGB, PLUS SOME 70
NON-GOVERNING COMMUNIST PARTIES, PLUS PEACE AND FRIENDSHIP
ORGANIZATIONS ALL OVER THE WORLD DIRECTED FROM MOSCOW, PLUS
THE EAST GERMAN, CUBAN, POLISH, CZECHOSLOVAKIAN, BULGARIAN AND
OTHER INTELLIGENCE SERVICES WORKING TO STEAL OUR TECHNOLOGY,
TO DAMAGE OUR REPUTATION, TO DIVIDE US FROM OUR FRIENDS, TO
DESTABILIZE, SUBVERT AND OVERTHROW GOVERNMENTS FRIENDLY TO US-
THE PRESIDENT KNOWS THAT CIA IS THE ORGANIZATION IN THE FREE
WORLD MOST CAPABLE OF DEALING EFFECTIVELY WITH THIS ENORMOUS
APPARATUS AND FRUSTRATING ITS OBJECTIVES- I WAS ABLE TO SPELL
OUT FOR HIM HOW IN THESE YEARS, ALMOST FROM SCRATCH, WE HAVE
CREATED A CAPABILITY FOR GENERATING AND DISSEMINATING APPROVED
PROPAGANDA THEMES WORLDWIDE, EXPANDED AND REVITALIZED AN EXPIRING
MACHINERY TO PROVIDE GUIDANCE, TRAINING, AND OTHER SUPPORT TO
COUNTERINSURGENCY AND RESISTANCE ACTIVITY IN CENTRAL AMERICA,
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ASIA, AND AFRICA, AND A WORLDWIDE COUNTERTERRORISM NETWORK
THROUGH OUR RELATIONSHIPS WITH INTELLIGENCE AND SECURITY
SERVICES IN OTHER COUNTRIES- I REVIEWED HOW, IN RECENT MONTHS,
WE HAVE THWARTED TERRORIST ATTACKS, RECOVERED STOLEN TECHNOLOGY
AND CARRIED OUT RESCUE OPERATIONS IN MANY PARTS OF THE WORLD-
IN THE INTELLIGENCE COMMUNITY AND IN CIA THE PRODUCTION AND
QUALITY OF FINISHED INTELLIGENCE FOR POLICYMAKERS IS AT THE
HIGHEST LEVEL IN HISTORY. A GREAT DEAL WAS HEARD ABOUT THE
PURGING OF THE CLANDESTINE APPARATUS IN THE LATE 1970s. LESS
WELL KNOWN IS THE MASSIVE DEPARTURE OF PROFESSIONALS FROM THE
ANALYTIC SIDE OF CIA DURING THE SAME PERIOD- NEARLY HALF OF OUR
ANALYSTS LEFT BETWEEN 1977 AND 1981. FROM A LOW POINT IN 1980
OF ONLY 12 NATIONAL ESTIMATES, IN 1983 WE PUBLISHED SOME 50
NATIONAL ESTIMATES AS WELL AS 25 OTHER INTELLIGENCE COMMUNITY
ASSESSMENTS- IN ADDITION, WE COMPLETED MORE THAN 800 RESEARCH
PROJECTS ON A NEARLY INCONCEIVABLE RANGE OF SUBJECTS FROM SOVIET
WEAPONS SYSTEMS TO POPULATION PROBLEMS TO THE IMPLICATIONS OF
INTERNATIONAL DEBT. THIS WAS IN ADDITION TO OUR STREAM OF
PERIODICALS RANGING FROM DAILIES TO QUARTERLIES-
I WAS ABLE TO TELL THE PRESIDENT HOW OUR DIRECTORATE OF
SCIENCE AND TECHNOLOGY HAS COME UP WITH A WHOLE RANGE OF IMPROVED
METHODS OF ACQUIRING AND ANALYZING INFORMATION-
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I WAS ABLE TO SPELL OUT HOW, IN 1983, THE KGB HAS TAKEN THE
WORST SHELLACKING IN ITS HISTORY IN OVER 20 COUNTRIES ON ALL
CONTINENTS AS 117 SOVIET INTELLIGENCE OFFICERS OR THEIR AGENTS
DEFECTED OR WERE EXPELLED OR ARRESTED.
IT TOOK ME 20 SINGLE-SPACED PAGES TO SUMMARIZE WHAT WE HAVE
ACCOMPLISHED OVER THESE THREE YEARS FOR THE PRESIDENT- I HAVE
NO INTENTION OF TAKING YOU THROUGH ALL OF THAT TODAY. BUT I DO
WANT YOU TO KNOW THAT THE PRESIDENT REACTED STRONGLY WITH PRIDE
AND APPRECIATION TO WHAT YOU HAVE DONE IN REBUILDING AND
REVITALIZING THE NATION'S INTELLIGENCE ARM AND EXTENDS HIS
APPRECIATION AND CONGRATULATIONS-
THIS WEEK, WITH OUR NATIONAL INTELLIGENCE OFFICERS, I AM
PUTTING THE FINISHING TOUCHES ON THE WORLDWIDE BRIEFING WHICH WE
GIVE TO THE SIX COMMITTEES OF THE CONGRESS AT THE BEGINNING OF
EACH SESSION- TOMORROW, IN THE FIRST OF THESE BRIEFINGS, WE
WILL TELL THE SENATE ARMED SERVICES COMMITTEE ABOUT THE LARGE
NUMBER OF NEW STRATEGIC WEAPONS WHICH THE SOVIETS HAVE UNDER
DEVELOPMENT TO THREATEN US--HEAVY MISSILES, MOBILE MISSILES,
CRUISE MISSILES LAUNCHED FROM NEW SUBMARINES AND NEW AIRPLANES-
WE WILL TELL THEM OF THE SOVIET POTENTIAL TO DEPLOY A MISSILE
DEFENSE SYSTEM NATIONWIDE IN THE EARLY 1990s- WE WILL TELL THEM
ABOUT NEW CONVENTIONAL WEAPON SYSTEMS TO BE DEPLOYED TO SUPPORT
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A DOCTRINE OF HIGHLY MOBILE, ARMOR HEAVY MANEUVER FORCES
SUPPORTED BY MASSIVE ARTILLERY FIRE AND TACTICAL AIR STRIKES-
WE WILL TELL THEM ABOUT SOVIET EXERCISES FOR SIMULTANEOUS
CONFLICT IN EUROPE AND THE MIDDLE EAST. WE WILL TELL THEM'ABOUT
THE WORLDWIDE OCEAN EXERCISE LAST SEPTEMBER FEATURING SIMULTANEOUS
ACTIVITY BY SOVIET SEA AND AIR FORCES OF THE NORTHERN BALTIC,
BLACK SEA, AND PACIFIC FLEETS AND BY NAVAL FORCES IN THE INDIAN
OCEAN AND THE MEDITERRANEAN-
WE WILL SPELL OUT HOW THE GLOBAL REACH OF THE SOVIET UNION
HAS EXPANDED OVER THE LAST TEN YEARS AND SOVIET FORCES OPERATING
FROM FULL-FLEDGED BASES IN CUBA, VIETNAM, SYRIA, SOUTH YEMEN,
ETHIOPIA, LIBYA, ANGOLA, GUINEA, AND 14 ADDITIONAL COUNTRIES
ALLOWING MORE LIMITED ACCESS, TO ESTABLISH A SOVIET MILITARY
PRESENCE IN EVERY MAJOR REGION OF THE WORLD-
WE WILL SPELL OUT HOW COMMUNIST AND RADICAL ARAB STATES USE
50 MAJOR TERRORIST ORGANIZATIONS, OVER 60 TERRORIST TRAINING
CAMPS AND A WIDE ARRAY OF AD HOC TERRORIST GROUPS AND LIBERATION
MOVEMENTS TO THREATEN AND ATTACK OUR PEOPLE, DISRUPT THE PEACE
AND CREATE DIVISIONS AROUND THE WORLD- PREPARING THESE BRIEFINGS
BRINGS HOME VIVIDLY THE TREMENDOUS RESPONSIBILITY WE HAVE TO
KEEP TRACK OF, UNDERSTAND AND WARN ABOUT THE EVOLUTION OF AN
AWESOME ARRAY OF SOPHISTICATED NEW WEAPONS SYSTEMS, OF NEW
MILITARY DOCTRINES AND STRATEGIES, OF THE RISE AND FALL OF
NATIONAL ECONOMIES, OF POTENTIAL INSTABILITIES AND CHANGES OF
DIRECTION IN COUNTRIES ON WHICH WE DEPEND, OF NEW TECHNOLOGIES
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WHICH AFFECT BOTH OUR SECURITY AND OUR PROSPERITY, OF THE
POLITICAL DRIVE TO BREAK UP THE WESTERN ALLIANCE IN EUROPE, OF
THE RACE FOR SUPREMACY IN SCIENCE AND TECHNOLOGY. THIS IS THE
STUFF OF EVERYDAY LIFE IN THIS ORGANIZATION- MEETING THE CHALLENGE
OF DEALING WITH THIS PANORAMA OF FAST MOVING EVENTS BOTH DEMANDS
AND BRINGS OUT THE BEST IN ALL OF US-
THE FIRST WEEK OF THE YEAR WE PUT THE FINISHING TOUCHES ON
OUR BUDGET FOR FISCAL YEAR 1985. THE PRESIDENT AND THE CONGRESS
HAVE BEEN GENEROUS IN GIVING US THE RESOURCES TO BUILD AND IMPROVE
OUR CAPABILITY TO MEET THESE CHALLENGES- WE ARE WELL ON THE WAY
TO RECOVERING THE GROUND LOST DURING THE 70s.
To
HANDLE THIS GREATLY EXPANDED FLOW OF DATA, GET IT WHERE IT IS
NEEDED, SORT IT OUT AND FIGURE OUT WHAT IT MEANS, WE HAVE DESIGNED
AND ARE MODERNIZING OUR COMMUNICATIONS NETWORK, DEVELOPING NEW
COMPUTER SYSTEMS AND OTHER ADVANCED METHODS OF MANAGING AND
TARGETING THESE COLLECTION SYSTEMS AND PROCESSING AND ANALYZING
THE DATA THEY WILL PRODUCE- OVER THESE THREE YEARS OUR HUMAN
SOURCE COLLECTION HAS GROWN SUBSTANTIALLY-
OUR ANALYSTS BEAR
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IN THE LAST THREE YEARS THE BUDGET OF THE DIRECTORATE OF
INTELLIGENCE HAS INCREASED BY ALMOST 50 PERCENT AND BY THE END
OF THIS YEAR WE WILL HAVE ADDED ANALYSTS TO ITS ROSTER-
RESOURCES FOR OUTSIDE EXPERTISE TO HELP AND CRITIQUE OUR ANALYSIS
HAVE ALMOST TRIPLED- WE HAVE CONDUCTED A MASSIVE CAMPAIGN TO
PUT OUR ANALYSTS IN TOUCH WITH EXPERTS IN THE PRIVATE SECTOR,
UNIVERSITIES, THINK TANKS, PRIVATE BUSINESS HERE AND ABROAD- WE
HAVE MOVED ANALYSTS INTO THE COMPUTER AGE WITH HUNDREDS NOW
HAVING A TERMINAL AT THEIR DESK TO BRING IN NEW REPORTS, ORGANIZE
THEM AND BRING THEM BACK AS NEEDED- ONLY WITH IMPROVED.METHODS
WILL THE SAME NUMBER OF ANALYSTS CIA HAD IN 1960 BE ABLE TO COPE
WITH THE FAR BROADER PROBLEMS OF THE 1990s.
IT SAYS A LOT ABOUT THE IMPROVED PUBLIC ATTITUDE TOWARD THE
CIA THAT EVERY YEAR ABOUT A QUARTER OF A MILLION AMERICANS ASK
ABOUT SIGNING UP WITH THE CIA. OUR RECRUITERS INTERVIEW ABOUT
20,000 OF THEM AND WE EMPLOY ABOUT 2,000 NEW RECRUITS A YEAR-
TO COPE WITH THIS INCREASED HIRING, TO DEVELOP NEW SKILLS AND
HELP ALL OF US DO BETTER AND MORE RELEVANT WORK, OUR TRAINING
CAPABILITIES HAVE BEEN EXPANDED AND IMPROVED WITH NEW COURSES
AND PROGRAMS. THIS SPRING WE WILL BREAK GROUND FOR A NEW BUILDING
ON THIS CAMPUS WHICH WILL GIVE US ALMOST AN ADDITIONAL MILLION
SQUARE FEET OF SPACE AND GREATLY IMPROVE THE COMFORT AND EFFICIENCY
WITH'WHICH WE WILL RE ABLE TO DO OUR WORK.
ALL OF US CAN TAKE PRIDE IN WHAT WE HAVE UNDER WAY, AND HOW
WE HAVE USED THE RESOURCES THAT HAVE BEEN PROVIDED US.. THE
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PRESIDENT HAS CALLED FOR A STILL LARGER INCREASE IN 1985, AND IN'
1986 WE WILL HAVE COMPLETED MOST OF THE BUILDUP PROJECTED THREE
YEARS AGO. BUT THE PROBLEMS WILL BE GREATER AND MORE COMPLEX-
THE AMOUNT OF DATA BEING COLLECTED WILL THREATEN TO INUNDATE US-
WE WILL BE ABLE TO STAY ON TOP OF IT AND MEET OUR RESPONSIBILITIES
ONLY BY HIGHER QUALITY PERFORMANCE- WE ARE WELL INTO THE PROCESS
OF RESTORING OURSELVES QUANTITATIVELY- OUR THRUST FOR THIS YEAR
AND BEYOND MUST BE TO IMPROVE THE QUALITY OF OUR SKILLS, OF OUR
PERFORMANCE AND OF THE SERVICE WE PROVIDE OUR CUSTOMERS.
WE START WITH WHAT IS PROBABLY THE MOST PROFESSIONAL AND
DEDICATED WORK FORCE IN THE US GOVERNMENT- WE HAVE TRADITIONALLY
MAINTAINED A POSITION ON THE LEADING EDGE OF TECHNICAL ACHIEVEMENTS
IN THE COLLECTION AND HANDLING OF INFORMATION. THE QUALITY OF
OUR ANALYSIS IN MANY AREAS SURPASSES THAT PRODUCED ANYWHERE ELSE
IN THE FEDERAL GOVERNMENT--OR, FOR THAT MATTER, IN THE PRIVATE
SECTOR- WE NEED TO CONTINUE TO ATTRACT AND RETAIN SOME OF THE
BEST MINDS AVAILABLE IN ANALYTICAL, OPERATIONAL AND TECHNICAL
SPECIALTIES- WE NEED TO RECRUIT YOUNG PEOPLE WITH BRAINS,
CREATIVITY, DEDICATION AND DRIVE? WE OFFER THEM THE OPPORTUNITY
TO PARTICIPATE IN AN ORGANIZATION UNIQUE IN THE CHALLENGES IT
FACES, IN THE RESPONSIBILITY IT CARRIES, IN THE SPIRIT AND CAN-DO
QUALITIES.IT MANIFESTS. EVERY ONE OF US SHOULD MAKE IT PART OF
OUR RESPONSIBILITY TO BE ALERT TO PEOPLE WHO CAN MEET OUR STANDARDS,
TO CONVEY THE MESSAGE THAT THERE IS A SPECIAL PRIVILEGE AND A
SPECIAL SATISFACTION IN OUR WORK AND DO WHATEVER WE CAN TO PROVIDE
THE EXAMPLE, THE LEADERSHIP, THE GUIDANCE AND THE OPPORTUNITY TO
HELP NEW ARRIVALS DEVELOP AS WE WOULD LIKE THEM TO-
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CIA MUST HAVE DONE THIS WELL OVER THE YEARS. LET US NOW
FOCUS MORE CONSCIOUSLY ON DOING IT BETTER AND MORE COMPREHENSIVELY-
WE NEED TO BECAUSE WE ARE CARRYING OUR PRESENT LOAD ONLY BY
ENLISTING MANY HUNDREDS OF RETIREES WITH PROVEN EXPERIENCE. AND
ABILITY- SOMETIME WE WILL HAVE TO FILL THAT GAP FROM BELOW AND
THE RAPID ACCUMULATION OF NEW THREATS, PROBLEMS, CONCERNS FOR US
TO HANDLE PROVIDES THE OPPORTUNITY AND THE PRESSURE TO BRING
OUR NEW RECRUITS AND YOUNGER PEOPLE ALONG RAPIDLY TO HIGHER'
RESPONSIBILITY AND BETTER PERFORMANCE.
WE MUST REMEMBER THAT CIA WAS A MUCH SMALLER GROUP OF
PEOPLE. MANY OF WHOM KNEW EACH OTHER AND HAD WORKED TOGETHER
BEFORE WHEN THE SPIRIT AND ATTITUDES WE CHERISH WERE DEVELOPED-
WE NOW HAVE MORE NEW PEOPLE THAN WE'VE HAD IN A VERY LONG TIME.
WE NEED TO TAKE SPECIAL CARE THAT WE PRESERVE, TRANSMIT AND
REVIEW THE QUALITIES INSTILLED OVER 35 YEARS-
GOOD AS WE ARE, THESE NEW CHALLENGES DEMAND THAT WE WORK
TO IMPROVE OUR PERFORMANCE. How DO YOU GET SUPERIOR AND MORE
SUPERIOR PERFORMANCE FROM A LARGE ORGANIZATION. THE PURSUIT OF
EXCELLENCE-'LESSONS FROM AMERICA'S BEST RUN COMPANIES IS THE
NAME OF A BOOK WHICH HAS FOR MANY MONTHS NOW REPLACED AT THE
TOP OF THE BEST SELLER LIST GUIDES ON SEX, ON HOW TO GET RICHER
AND ON HOW TO LIVE HIGH ON THE HOG WITHOUT GETTING FAT OFF.
IT EXAMINES THE IBMs, THE BOEINGS, THE HEWLETT-PACKARDS, THE
MINNESOTA MININGS, THE MCDONNELLS, THE BECHTELS AND SOME 30
OTHER OUTSTANDING CORPORATE PERFORMERS TO SEARCH OUT WHAT'IT IS
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THAT ACCOUNTS FOR THEIR LEADERSHIP, THEIR SUPERIOR SERVICE AND
GENERAL PERFORMANCE- MUCH OF THE QUALITIES RUN THROUGH THESE
ENTERPRISES ENGAGED IN MANY DIVERSE ACTIVITIES--A BIAS FOR ACTION,
THE CLOSEST ATTENTION TO SERVING THE CUSTOMER, ENCOURAGING
ENTREPRENEURSHIP IN THE ORGANIZATION, LOOKING TO THE RANK AND
FILE AS THE ROOT SOURCE OF QUALITY IN PERFORMANCE, FOSTERING
LEADERSHIP AND INNOVATION AT ALL LEVELS, PRACTICAL RISK-TAKING,
LEAN STAFFS, LOTS OF SMALL TASK FORCES TO TACKLE SPECIFIC PROBLEMS
IN A SHORT TIME FRAME, EMPHASIS ON FLEXIBILITY, ON RAPID AND
EFFECTIVE LEARNING, ON ADAPTATION AND COMMITMENT. IN A VARIETY
OF WAYS THEY ENCOURAGE INITIATIVE, SALT THEIR ORGANIZATIONS WITH
GOOD YOUNGER PEOPLE, SUPPORT SELF-STARTERS, CREATE TASK FORCES
WITH SHORT TIME FUSES TO REACT QUICKLY, BREAK NEW GROUND, TACKLE
NEW PROBLEMS, CROSS FERTILIZE EXPERIENCE AND KNOWLEDGE. THEY
REQUIRE THEIR MANAGERS AND STAR PERFORMERS TO LEAD AND DEVELOP
YOUNGER PEOPLE BY FORCE OF EXAMPLE, IDENTIFY THEIR COMERS AND
RESPONSIBILITY TO FORCE THE PACE OF THEIR DEVELOPMENT. THESE
AND OTHER APPROACHES TO DEVELOPING PEOPLE AND GENERATING SUPERIOR
PERFORMANCE AND EXCELLENCE ARE LAID OUT WITH FASCINATING EXAMPLES
IN THE BOOK PURSUIT OF EXCELLENCE- SOME OF OUR SENIOR MANAGERS
HAVE ALREADY BOUGHT COPIES FOR THEIR ASSOCIATES AND I AM HAVING
OUR LIBRARY ACQUIRE ENOUGH COPIES SO THAT ANYONE WHO WANTS TO LOOK
AT A COPY WILL NOT HAVE TO WAIT VERY LONG.
WE HAVE IN CIA MANY OF THE FEATURES THAT CHARACTERIZE THESE
HIGH-POWERED PRIVATE ORGANIZATIONS- WHEN WE AWARDED THE SIS
BONUSES HERE LAST WEEK, WE RECOGNIZED INDIVIDUALS WHO CARRY THE
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PRINCIPAL RESPONSIBILITY IN OUR GOVERNMENT FOR ASSESSING THE
SOVIET STRATEGIC THREAT, FOR COPING WITH THE SOVIET-CUBAN
THREAT TO OUR HEMISPHERE, FOR, MODERNIZING A WORLDWIDE COMMUNICATIONS
SYSTEM WHICH HAD BECOME OBSOLETE, FOR WATCHING SOVIET VIOLATIONS
OF ARMS CONTROL AGREEMENTS- WE ARE MOVING YOUNGER PEOPLE INTO
GREATER RESPONSIBILITY WITH SIS-01s AND -02S BEING TAPPED AS
OFFICE DIRECTORS AND GS-13s AND -14S RUNNING MAJOR LOGISTICAL
AND TRAINING OPERATIONS IN COUNTRIES WHERE OPERATIONS OF WORLDWIDE
IMPORTANCE ARE BEING CONDUCTED- WE HAVE HAD GS-11S AND -12s
BRIEFING THE PRESIDENT AND WORKING ON TASK FORCES TACKLING HIGH
NATIONAL CONCERNS ABOUT INSURGENCIES, ABOUT TERRORISM, ABOUT
DECEPTION AND DAMAGE TO OUR INTELLIGENCE CAPABILITIES, ABOUT
THE STABILITY OF MAJOR COUNTRIES IN WHICH WE HAVE BIG STAKES-
WHERE ELSE CAN YOUNG PEOPLE GET THAT KIND OF A CHALLENGE?
WE DO REACT AND RESPOND BY PUTTING PEOPLE TOGETHER IN A
ROOM TO ASSESS PERFORMANCE, REACT QUICKLY AND LAY ON CRASH
EFFORTS TO IMPROVE OUR CAPABILITIES TO MEET NEW AND NEWLY
PERCEIVED NEEDS AND OPPORTUNITIES. FOR EXAMPLE, WE DID PRODUCE
THE BASIC INTELLIGENCE AND A STREAM OF REPORTS ON WHAT THE CUBANS
AND SOVIETS WERE DOING IN GRENADA, ON THE THREAT TO THE MARINES
IN BEIRUT, AND ON THE PROSPECT OF A MILITARY TAKEOVER IN NIGERIA-
WITHIN WEEKS OF THOSE EVENTS, OUR AFTER ACTION ASSESSMENT
RESULTED IN TASKING THE IDENTIFICATION OF A GROUP OF OFFICERS
WITH THE APPROPRIATE LINGUISTIC AND CULTURAL ATTRIBUTES AND
PREPARING THEM TO BE QUICKLY SENT TO AN AREA OF SUDDEN AND
UNEXPECTED INTEREST, THE CREATION OF AN INFORMAL NETWORK OF
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ANALYSTS WORKING ON THE TERRORIST THREAT THROUGHOUT THE
INTELLIGENCE COMMUNITY AND LINKING THEM TOGETHER WITH QUICK,
SECURE COMMUNICATIONS AND A CRASH DRIVE WITH MILITARY INTELLIGENCE
AND ADVISORY PEOPLE STATIONED OVERSEAS TO IMPROVE OUR KNOWLEDGE
OF THIRD WORLD MILITARY LEADERS AND ESTABLISHMENTS- WE NEED
MORE OF THAT AND GOD KNOWS WE HAVE THE NEEDS AND THE PROBLEMS
TO PROVIDE ALL OUR PEOPLE WITH CHALLENGE AND OPPORTUNITY FOR
INNOVATION- I CHALLENGE THOSE OF YOU WHO PARTICIPATE IN THE
VARIOUS MECHANISMS WITHIN OUR CAREER SERVICES TO THINK WIDELY
AND DEEPLY ABOUT REWARDING PERFORMANCE AND INNOVATION AND
CREATIVITY AND IDEAS, AND TO SEEING TO IT THAT ALL OF OUR
PERSONNEL PROCESSES ADVANCE THESE OBJECTIVES. THIS APPLIES TO
ALL OF YOU WHO SUPERVISE, WHO WRITE PARS, WHO RECOMMEND PROMOTIONS
OR PROPOSE BONUSES, OR WHO PARTICIPATE IN THE IMPORTANT DELIBERATIONS
OF OUR MANY PANELS- IN SHORT, IT APPLIES IN ONE FORM OR ANOTHER
TO NEARLY EVERY ONE OF YOU. I FURTHER CHALLENGE EACH OF YOU TO
CONSIDER AGAIN WHAT A PROFESSIONAL INTELLIGENCE OFFICER SHOULD BE
LIKE IN THE 1980s AND THE 199OS--AND TO REDOUBLE YOUR EFFORTS TO
SEE THAT WE FIND AND ENCOURAGE AND DEVELOP MORE OF THEM- I
ENCOURAGE YOU TO LEAVE LOTS OF ROOM IN YOUR DEFINITION OF THE
PROFESSIONAL INTELLIGENCE OFFICER FOR BREADTH OF VISION AND
PERSPECTIVE--AS WELL AS DEPTH OF EXPERIENCE AND EXPERTISE-
SEE OUR CAREER SERVICES AS THEE PROPER PLACE TO FOCUS OUR
CONCERNS FOR DEVELOPING PROFESSIONAL INTELLIGENCE OFFICERS AND
OUR EXECUTIVE COMMITTEE WILL SOON CONSIDER A PROPOSAL TO RE-EXTEND
OUR CAREER TRAINEE PROGRAM TO ALL ELEMENTS OF THE AGENCY-
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THOSE WHO WILL BE OUR FUTURE MIDDLE AND SENIOR LEVEL MANAGERS
WILL BE JUDGED LARGELY ON THEIR RECORD IN IDENTIFYING AND DEVELOPING
TALENT. THE PROCESS OF MAKING ASSIGNMENTS--DECIDING HOW MUCH
AND WHAT KIND OF EXPERTISE MUST BE FOCUSED ON THE VARIOUS TASKS
WHICH CONFRONT US, AND DECIDING TO WHOM TO ENTRUST THESE TASKS--IS
OF CRITICAL IMPORTANCE-' SOME ASSIGNMENTS STRETCH THE CAPABILITIES
OF OUR PEOPLE--SOMETIMES SETTING THE STAGE FOR GREAT GROWTH-
OTHER ASSIGNMENTS MERELY TAKE ADVANTAGE OF WHAT A PERSON ALREADY
KNOWS HOW TO DO. As YOU CARRY OUT THIS ESSENTIAL TASK, CONSIDER
THE PERSONAL DEVELOPMENT ASPECTS OF EACH ASSIGNMENT AS CAREFULLY
AS YOU DO THE NEED TO ACCOMPLISH SUCCESSFULLY WHATEVER TASK IS
AT HAND.
YOU WILL FIND OTHER WAYS TO FOSTER AN ATMOSPHERE OF CHALLENGE
AND OPPORTUNITY, A PRACTICE OF TASKING AND ASSIGNING RESPONSIBILITY
.WHICH WILL TEST AND CHALLENGE OUR YOUNGER PEOPLE, BRING THEM'
MORE RAPIDLY INTO HIGHER AND BROADER RESPONSIBILITY, AND INSTILL
IN THEM A SENSE OF PURPOSE AND CONFIDENCE IN THEIR CAPABILITIES-
IT ALL BOILS DOWN TO A QUEST FOR EXCELLENCE'. THAT IS AND
ALWAYS HAS BEEN ALIVE AND WELL IN THIS ORGANIZATION. How CAN WE
INTENSIFY AND TRANSMIT THAT ASPIRATION TO EVERY CORNER OF THIS
ORGANIZATION, BRING OUT LATENT TALENT FROM WHEREVER IT EXISTS-
WEEK BEFORE LAST I SPENT A DAY VISITING IBM's RESEARCH CENTER IN
UPSTATE NEW YORK AND CAME AWAY WITH NEW INSIGHT INTO HOW QUALITIES
OF THRUST AND DRIVE, FLEXIBILITY AND RESPONSE TO CHALLENGE AND THE
QUEST FOR EXCELLENCE CAN BE MADE TO PERVADE AND ANIMATE A HUGE
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ORGANIZATION. A MAJOR KEY TO IBM's SUCCESS IN MAINTAINING. HIGH
PERFORMANCE, FOCUS AND DRIVE IN MANY LARGE COMPONENT ORGANIZATIONS
SPREAD ALL OVER THE WORLD IS A STATEMENT OF OBJECTIVES AND PRINCIPLES
WHICH THEY TAKE VERY SERIOUSLY- WE HERE AND OTHERS IN GOVERNMENT
HAVE A CODE OF CONDUCT WHICH PRIMARILY TELLS US WHAT NOT TO DO-
THAT IS IMPORTANT AND MUST NOT BE NEGLECTED. BUT WE ALSO NEED TO
HAVE EVER IN OUR MINDS A CALL TO ACTION, A STATEMENT OF POSITIVE
PURPOSE, AN ARTICULATION OF STANDARDS OF EXCELLENCE TO WHICH WE
CAN RALLY AND ASPIRE-
I BELIEVE AN ARTICULATION OF OUR POSITIVE OBJECTIVES CAN
INTENSIFY THE EXCELLENCE WE HAVE ACHIEVED HERE AND SPREAD IT
MORE BROADLY. HEWLETT-PACKARD RELIES ON ITS CLEARLY STATED AND
AGREED ON STATEMENT OF CORPORATE OBJECTIVES TO GIVE ITS PEOPLE
FREEDOM AND. RESPONSIBILITY TO WORK TOWARD THOSE STATED GOALS IN
WAYS THEY FIND BEST IN THEIR AREAS OF RESPONSIBILITY.
HOW DO WE GET SUCH A STATEMENT OF PURPOSE AND ARTICULATION
OF STANDARDS OF EXCELLENCE FOR THIS ORGANIZATION IN A WAY WHICH
DEVELOPS FROM WITHIN THE ORGANIZATION AND REFLECTS THE VIEWS,
ASPIRATIONS AND THE EXPERIENCE OF ALL OUR PEOPLE AND, ABOVE ALL,
HAS THEIR COMMITMENT- IN THE YEARS I'VE BEEN HERE, I'VE VISITED
MORE THAN 50 OF OUR STATIONS AND BASES AND HAVE VISITED A GOOD
MANY ELEMENTS OF THE ORGANIZATION HERE IN THE CAPITOL AREA-
DO AS MUCH OF THIS AS I CAN FIND TIME FOR BECAUSE I ALWAYS
LEARN AND FEEL BETTER FROM TALKING WITH YOU ONE TO ONE OR IN
SMALL GROUPS. RECENTLY, I REALIZED THAT I HAD NOT BEEN IN
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CONTACT WITH ENOUGH OF THE COMMITTEES WE HAVE IN THE COMMUNITY
AND THE COMMITTEES WE HAVE IN THE CIA. SO I WROTE A SHORT
NOTE TO THE CHAIRMAN OF EACH COMMITTEE ASKING FOR A SHORT NOTE
TELLING ME WHAT THE COMMITTEE WAS UP TO, HOW WELL IT WAS DOING
AND HOW IT MIGHT DO BETTER- I GOT GOOD RESPONSES WHICH LED TO
GOOD, PURPOSEFUL MEETINGS WITH AND VALUABLE NEW PROJECTS FOR
MORE ACTIVE ONES AND THE EXTINCTION OF SOME WHICH HAD SERVED
THEIR PURPOSE-
FOR THIS BROADER PROPOSE, I'M PROPOSE TO INSTITUTE A
PROCESS TO GET WITHIN A SHORT TIME FRAME GET A BROAD EXAMINATION
OF WHAT WE ARE ABOUT, WHAT IT IS WE WANT TO FOSTER AND ENCOURAGE,
AND THE KIND OF THINGS WE CAN DO TO ACCOMPLISH THAT. FROM THIS
WE WILL DEVELOP A STATEMENT OF PURPOSE APPLICABLE TO THIS
ORGANIZATION, TO OUR MISSION, TO THE KIND OF CUSTOMERS WE SERVE,
AND TO THE KIND OF WORK ENVIRONMENT AND TASKS WHICH OUR MISSION
REQUIRES- OUT OF THIS EXERCISE I BELIEVE WE CAN LEARN AND TEACH
EACH OTHER A LOT- I WOULD LOOK FOR THE KIND OF POSITIVE STATEMENT
OF-PURPOSE AND STANDARDS OF EXCELLENCE WHICH WILL SUPPLEMENT THE
CODE OF CONDUCT WHICH NOW TELLS US HOW WE MUST BEHAVE AND WHAT
WE MUST NOT DO- OUT OF IT I BELIEVE WILL COME A HIGHER SENSITIVITY
TO HOW WE CAN ENCOURAGE CREATIVITY, INDEPENDENCE OF ACTION,
ENTREPRENEURSHIP, SMALL TASK FORCES ROLLING UP THEIR SLEEVES,
TAKING ON A PROBLEM AND GETTING SOMETHING DONE WITHIN.A RELATIVELY
SHORT TIME FUSE. THAT'S THE WAY TO MAKE THINGS MOVE, TO GET
SUPERIOR PERFORMANCE IN ANY ORGANIZATION--SET TASKS, SET DEADLINES,
MAKE DECISIONS. NO DECISION IS A DECISION. ACT- STAY FLEXIBLE-
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CHANGE COURSE IF EXPERIENCE INDICATES. GET IT DONE AND MOVE ON.
THAT'S THE TEMPO WE WANT AND NEED HERE.
HOW DO WE GET THIS DONE- SOME 15 YEARS AGO THE STATE
.DEPARTMENT, AFTER A SERIES OF OUTSIDE PANELS AND COMMISSIONS
CREATED BY PRESIDENTS, BY CONGRESS AND EVEN SELF-APPOINTED PRODUCED
PONDEROUS AND UNREAD REPORTS, DECIDED TO EXAMINE ITSELF TO SEE
HOW IT COULD DO BETTER. Two HUNDRED AND FIFTY FOREIGN SERVICE
OFFICERS DEPLOYED THEMSELVES INTO 13 SEPARATE TASK FORCES AND
LABORED FOR 11 MONTHS TO PRODUCE THIS VOLUME UNDER THE LABEL
DIPLOMACY FOR THE SEVENTIES. THAT'S NOT WHAT WE'RE GOING TO DO-
IT MAY HAVE BEEN A GOOD EXERCISE FOR THE STATE DEPARTMENT-
OUR STYLE .IS DIFFERENT- WE LOOK FOR PROBLEMS AND NEEDS, WE
SEARCH FOR AND MARSHAL THE EXPERIENCE AND TALENT TO RESPOND, GET
IT DONE AND MOVE ON TO THE NEXT THING AS QUICKLY AS POSSIBLE.
WE WANT TO EXTEND THAT SPIRIT, THAT STYLE, THAT TEMPO TO OUR NEW
RECRUITS AND MORE WIDELY AMONG THOSE ALREADY HERE- WE'LL DO IT
WITH A TASK FORCE- IT WILL RE A BIG AND LOOSELY STRUCTURED TASK
FORCE- IT WILL ENCOURAGE AND PROVIDE OPPORTUNITY FOR INDEPENDENT
INITIATIVE AND THOUGHT FROM ALL LEVELS. IT WILL BE SHARPLY
FOCUSED AND HAVE A SHORT TIME FUSE. EVERY MANAGER WILL RECEIVE
A PACKAGE CONSISTING OF A DRAFT STATEMENT OF OUR OBJECTIVES AS AN
ORGANIZATION, A SAMPLE OF COMPARABLE STATEMENTS DEVELOPED AND
PROMULGATED BY A FEW OTHER ORGANIZATIONS OF OUTSTANDING QUALITY.
AND A QUICK SUMMARIZATION OF FEATURES AND METHODS THE AUTHORS OF
THIS BOOK FOUND IN THE MOST EFFECTIVE PRIVATE ORGANIZATIONS OUR
COUNTRY HAS DEVELOPED. EACH MANAGER WILL BE EXPECTED TO USE HIS
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JUDGMENT ON HOW BEST TO GET THE PEOPLE HE WORKS WITH INVOLVED
IN CRITIQUING AND IMPROVING THE DRAFT STATEMENT OF OBJECTIVES
AND GETTING THEIR BROAD UNDERSTANDING, ACCEPTANCE AND COMMITMENT
TO THOSE OBJECTIVES. I WILL BE AWAY FOR ABOUT HALF OF NEXT
MONTH AND I WILL EXPECT EACH MANAGER TO HAVE BY 22 FEBRUARY
A SUCCINCT MEMO SUMMARIZING THE THOUGHTS AND RECOMMENDATIONS
DEVELOPED AMONG HIS PEOPLE- I WILL READ AND DISCUSS THEM
CAREFULLY AND WE WILL PROMULGATE A STATEMENT OF OUR ORGANIZATIONAL
OBJECTIVES BEFORE FEBRUARY IS GONE.
WE DON'T DO' BADLY NOW. WE CAN DO BETTER- WE OWE IT TO
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