REMARKS OF WILLIAM J. CASEY DIRECTOR OF CENTRAL INTELLIGENCE TO CIA EMPLOYEES

• Document Type: CREST
• Collection: General CIA Records
• Document Number (FOIA) /ESDN (CREST): CIA-RDP88B00443R000803550003-1
• Release Decision: RIPPUB
• Original Classification: S
• Document Page Count: 16
• Document Creation Date: December 20, 2016
• Document Release Date: April 8, 2008
• Sequence Number: 3
• Publication Date: January 24, 1984
• Content Type: REPORT

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REMARKS OF WILLIAM J. CASEY
DIRECTOR OF CENTRAL INTELLIGENCE
TO
CIA EMPLOYEES
CIA AUDITORIUM
24 JANUARY 1984
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As WE START OUR FOURTH YEAR OF WORKING TOGETHER, I WANT
YOU TO KNOW THAT IT'S BEEN A RICH AND GRATIFYING EXPERIENCE FOR
ME AND I WANT TO THANK ALL HERE FOR WHAT WE HAVE BEEN ABLE TO DO
TOGETHER. AT THE SAME TIME I WANT TO TELL YOU ABOUT SOME
DISCUSSIONS AND EVENTS DURING THE FIRST WEEKS OF THIS YEAR WHICH
BROUGHT HOME TO ME HOW MUCH MORE THERE IS TO DO.
WEEK BEFORE LAST I PREPARED A RATHER DETAILED REPORT ON WHAT
WE'VE BEEN ABLE TO ACCOMPLISH OVER THE LAST THREE YEARS AND
REVIEWED IT WITH THE PRESIDENT- MORE THAN ANY OTHER PART OF THE
GOVERNMENT WE ARE IN ACTION EVERY DAY, DEALING WITH THE WORLDWIDE
APPARATUS OF THE KGB, PLUS SOME 70 NON-GOVERNING COMMUNIST PARTIES,
PLUS PEACE AND FRIENDSHIP ORGANIZATIONS ALL OVER THE WORLD DIRECTED
FROM MOSCOW, PLUS THE EAST GERMAN, CUBAN, AND OTHER BLOC
INTELLIGENCE SERVICES--ALL WORKING TO STEAL OUR TECHNOLOGY, TO
DAMAGE OUR REPUTATION, TO DIVIDE US FROM OUR FRIENDS, TO
DESTABILIZE, SUBVERT AND OVERTHROW GOVERNMENTS FRIENDLY TO US-
THE PRESIDENT KNOWS THAT CIA IS THE ORGANIZATION IN THE FREE
WORLD MOST CAPABLE OF DEALING EFFECTIVELY WITH THIS ENORMOUS
APPARATUS AND FRUSTRATING ITS OBJECTIVES- I WAS ABLE TO SPELL
OUT FOR HIM HOW IN THESE THREE YEARS, ALMOST FROM SCRATCH, WE
HAVE
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IN THE INTELLIGENCE COMMUNITY AND IN CIA THE PRODUCTION AND
QUALITY OF FINISHED INTELLIGENCE FOR POLICYMAKERS IS AT THE
HIGHEST LEVEL IN HISTORY. A GREAT DEAL WAS HEARD ABOUT THE
PURGING OF THE CLANDESTINE APPARATUS IN THE LATE 1970s. LESS
WELL KNOWN IS THE MASSIVE DEPARTURE OF PROFESSIONALS FROM THE
ANALYTIC SIDE OF CIA DURING THE SAME PERIOD- NEARLY HALF OF OUR
ANALYSTS LEFT BETWEEN 1977 AND 1981. FROM A LOW POINT IN 1980
OF ONLY 12 NATIONAL ESTIMATES, IN 1983 WE PUBLISHED SOME 50
NATIONAL ESTIMATES AS WELL AS 25 OTHER INTELLIGENCE COMMUNITY
ASSESSMENTS. IN ADDITION, WE COMPLETED MORE THAN 800 RESEARCH
PROJECTS ON A NEARLY INCONCEIVABLE RANGE OF SUBJECTS FROM SOVIET
WEAPONS SYSTEMS TO POPULATION PROBLEMS TO THE IMPLICATIONS OF
INTERNATIONAL DEBT. THIS WAS IN ADDITION TO OUR STREAM OF
PERIODICALS--DAILIES, WEEKLIES, MONTHLIES AND QUARTERLIES-
I WAS ABLE TO TELL THE PRESIDENT HOW OUR DIRECTORATE OF
SCIENCE AND TECHNOLOGY HAS COME UP WITH A WHOLE RANGE OF IMPROVED
METHODS OF ACQUIRING AND ANALYZING INFORMATION. By WAY OF
ILLUSTRATION, ONE OF THE MORE DRAMATIC OF THESE IS 25X1
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IT TOOK ME 20 SINGLE-SPACED PAGES TO SUMMARIZE FOR THE
PRESIDENT WHAT WE HAVE ACCOMPLISHED OVER THESE THREE YEARS-
I HAVE NO INTENTION OF TAKING YOU THROUGH ALL OF THAT TODAY.
BUT I DO WANT YOU TO KNOW THAT THE PRESIDENT REACTED STRONGLY
WITH PRIDE AND APPRECIATION IN WHAT YOU HAVE DONE IN REBUILDING
AND REVITALIZING THE NATIONS INTELLIGENCE ARM AND EXTENDS HIS
APPRECIATION AND CONGRATULATIONS-
THIS WEEK, WITH OUR NATIONAL INTELLIGENCE OFFICERS, I AM
PUTTING THE FINISHING TOUCHES ON THE WORLDWIDE BRIEFING WHICH WE
GIVE TO SIX COMMITTEES OF THE CONGRESS AT THE BEGINNING OF
EACH SESSION. TOMORROW, IN THE FIRST OF THESE BRIEFINGS, WE
WILL TELL THE SENATE ARMED SERVICES COMMITTEE ABOUT THE LARGE
NUMBER OF NEW STRATEGIC WEAPONS WHICH THE SOVIETS HAVE UNDER
DEVELOPMENT TO THREATEN US--HEAVY MISSILES, MOBILE MISSILES,
CRUISE MISSILES LAUNCHED FROM NEW SUBMARINES AND NEW AIRPLANES.
WE WILL TELL THEM OF THE SOVIET POTENTIAL TO DEPLOY A MISSILE
DEFENSE SYSTEM NATIONWIDE IN THE EARLY 1990s? WE WILL TELL THEM
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ABOUT NEW CONVENTIONAL WEAPON SYSTEMS TO BE DEPLOYED TO SUPPORT
A DOCTRINE OF HIGHLY MOBILE MANEUVER FORCES SUPPORTED BY
MASSIVE ARTILLERY FIRE AND TACTICAL AIR STRIKES- WE WILL TELL
THEM ABOUT SOVIET EXERCISES FOR SIMULTANEOUS CONFLICT IN EUROPE
AND THE MIDDLE EAST. WE WILL TELL THEM ABOUT THE WORLDWIDE
OCEAN EXERCISE LAST SEPTEMBER FEATURING SIMULTANEOUS ACTIVITY BY
SOVIET SEA AND AIR FORCES OF THE NORTHERN BALTIC, BLACK SEA, AND
PACIFIC FLEETS AND BY NAVAL FORCES IN THE INDIAN OCEAN AND THE
MEDITERRANEAN-
WE WILL SPELL OUT HOW THE GLOBAL REACH OF THE SOVIET UNION
HAS EXPANDED OVER THE LAST TEN YEARS SO THAT SOVIET FORCES NOW
OPERATE FROM FULL-FLEDGED BASES IN CUBA, VIETNAM, SYRIA, SOUTH
YEMEN, ETHIOPIA, LIBYA, ANGOLA, AND FROM 14 ADDITIONAL COUNTRIES
ALLOWING MORE LIMITED ACCESS. A SOVIET MILITARY PRESENCE IS
NOW ESTABLISHED IN EVERY MAJOR REGION OF THE WORLD-
WE WILL SPELL OUT HOW COMMUNIST AND RADICAL ARAB STATES USE
50 MAJOR TERRORIST ORGANIZATIONS, OVER 60 TERRORIST TRAINING
CAMPS AND A WIDE ARRAY OF AD HOC TERRORIST GROUPS AND LIBERATION
MOVEMENTS TO THREATEN AND ATTACK OUR PEOPLE, DISRUPT THE PEACE
AND INFLAME RACIAL, RELIGIOUS AND OTHER CONFLICTS AROUND THE
WORLD- PREPARING THESE BRIEFINGS BRINGS HOME VIVIDLY THE
TREMENDOUS RESPONSIBILITY WE HAVE TO KEEP TRACK OF, TO
UNDERSTAND AND TO WARN ABOUT THE EVOLUTION OF AN AWESOME ARRAY
OF SOPHISTICATED NEW WEAPONS SYSTEMS, OF NEW MILITARY DOCTRINES
AND STRATEGIES, OF THE RISE AND FALL OF NATIONAL ECONOMIES, OF
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POTENTIAL INSTABILITIES AND CHANGES OF DIRECTION IN COUNTRIES ON
WHICH WE DEPEND, OF NEW TECHNOLOGIES WHICH AFFECT BOTH OUR SECURITY
AND OUR PROSPERITY, OF THE POLITICAL DRIVE IN EUROPE TO BREAK UP
THE WESTERN ALLIANCE, OF THE RACE FOR SUPREMACY IN SCIENCE AND
TECHNOLOGY. THIS IS THE STUFF OF EVERYDAY LIFE IN THIS
ORGANIZATION- MEETING THE CHALLENGE OF DEALING WITH THIS PANORAMA
OF FAST MOVING EVENTS BOTH DEMANDS AND BRINGS OUT THE BEST IN
ALL OF US-
THE FIRST WEEK OF THE YEAR WE PUT THE FINISHING TOUCHES ON
OUR BUDGET FOR FISCAL YEAR 1985. THE PRESIDENT AND THE CONGRESS
HAVE BEEN GENEROUS IN GIVING US THE RESOURCES TO BUILD AND IMPROVE
OUR CAPABILITY TO MEET THESE CHALLENGES- WE ARE WELL ON THE WAY
TO RECOVERING THE GROUND LOST DURING THE 70s. By 1986 WE WILL
BE EXAMINING THE WORLD MUCH MORE CLOSELY AND WITH NEW TECHNICAL
MARVELS COLLECTING INFORMATION WHICH WE DO NOT NOW REACH. To
HANDLE THIS GREATLY EXPANDED FLOW OF DATA, GET IT WHERE IT IS
NEEDED, SORT IT OUT AND FIGURE OUT WHAT IT MEANS, WE ARE MODERNIZING
OUR COMMUNICATIONS NETWORK, DEVELOPING NEW COMPUTER SYSTEMS AND
OTHER ADVANCED METHODS OF MANAGING AND TARGETING THESE COLLECTION
SYSTEMS AND PROCESSING AND ANALYZING THE DATA THEY WILL PRODUCE.
OUR ANALYSTS WILL BEAR THE BRUNT OF COPING
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WITH A SHARPLY INCREASED VOLUME OF INFORMATION- IN THE LAST
THREE YEARS THE BUDGET OF THE DIRECTORATE OF INTELLIGENCE HAS
PERCENT AND BY THE END OF THIS YEAR WE 25X1
ANALYSTS TO ITS ROSTER. RESOURCES FOR 25X1
OUTSIDE EXPERTISE TO HELP AND CRITIQUE OUR ANALYSIS HAVE ALMOST
TRIPLED- WE HAVE CONDUCTED A MASSIVE CAMPAIGN TO PUT OUR ANALYSTS
IN TOUCH WITH EXPERTS IN THE PRIVATE SECTOR, UNIVERSITIES, THINK
TANKS, PRIVATE BUSINESS HERE AND ABROAD- WE HAVE MOVED ANALYSTS
INTO THE COMPUTER AGE WITH NOW HAVING A TERMINAL
TO BRING NEW REPORTS TO THEIR DESK EVERY DAY, ORGANIZE THEIR DATA
AND BRING IT BACK AS NEEDED- ONLY WITH IMPROVED METHODS WILL
THE SAME NUMBER OF ANALYSTS CIA HAD IN 1960 BE ABLE TO COPE WITH
THE FAR BROADER PROBLEMS OF THE 1990S.
IT SAYS A LOT ABOUT THE IMPROVED PUBLIC ATTITUDE TOWARD THE
CIA THAT LAST YEAR ABOUT A QUARTER OF A MILLION AMERICANS ASKED
ABOUT SIGNING UP WITH THE CIA. OUR RECRUITERS INTERVIEWED
ABOUT 20,000 OF THEM AND WE EMPLOY CLOSE TO NEW RECRUITS
A YEAR. THAT'S VERY TIGHT SCREENING AND SELECTION. To COPE
WITH THIS INCREASED HIRING, TO DEVELOP NEW SKILLS AND HELP ALL
OF US DO BETTER AND MORE RELEVANT WORK, OUR TRAINING CAPABILITIES
HAVE BEEN EXPANDED AND IMPROVED WITH NEW COURSES AND PROGRAMS-
THIS SPRING WE WILL BREAK GROUND FOR A NEW BUILDING ON THIS
CAMPUS WHICH WILL GIVE US ALMOST AN ADDITIONAL MILLION SQUARE
FEET OF SPACE AND GREATLY IMPROVE THE COMFORT AND EFFICIENCY
WITH WHICH WE WILL BE ABLE TO DO OUR WORK.
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ALL OF US CAN TAKE PRIDE IN WHAT WE HAVE UNDER WAY, AND HOW
WE HAVE USED THE RESOURCES THAT HAVE BEEN PROVIDED US- THE
PRESIDENT HAS CALLED FOR A STILL LARGER INCREASE IN 1985, AND IN
1986 WE WILL HAVE COMPLETED MOST OF THE BUILDUP PROJECTED THREE
YEARS AGO. BUT THE PROBLEMS WILL BE GREATER AND MORE COMPLEX.
THE AMOUNT OF DATA BEING COLLECTED WILL THREATEN TO INUNDATE US-
WE WILL BE ABLE TO STAY ON TOP OF IT AND MEET OUR RESPONSIBILITIES
ONLY BY HIGHER QUALITY PERFORMANCE. WE ARE WELL INTO THE PROCESS
OF RESTORING OURSELVES QUANTITATIVELY- OUR THRUST FOR THIS YEAR
AND BEYOND MUST BE TO IMPROVE THE QUALITY OF OUR SKILLS, OF OUR
PERFORMANCE AND OF THE SERVICE WE PROVIDE OUR CUSTOMERS-
WE START WITH WHAT IS PROBABLY THE MOST PROFESSIONAL AND
DEDICATED WORK FORCE IN THE US GOVERNMENT- WE HAVE TRADITIONALLY
MAINTAINED A POSITION ON THE LEADING EDGE OF TECHNICAL ACHIEVEMENTS
IN THE COLLECTION AND HANDLING OF INFORMATION. THE QUALITY OF
OUR ANALYSIS IN MANY AREAS SURPASSES THAT PRODUCED ANYWHERE ELSE
IN THE FEDERAL GOVERNMENT'-OR, FOR THAT MATTER, IN THE PRIVATE
SECTOR- WE NEED TO CONTINUE TO ATTRACT AND RETAIN SOME OF THE
BEST MINDS AVAILABLE IN ANALYTICAL, OPERATIONAL, TECHNICAL AND
SUPPORT SPECIALTIES- WE NEED TO RECRUIT YOUNG PEOPLE WITH BRAINS,
CREATIVITY, DEDICATION AND DRIVE- WHAT WE HAVE TO OFFER THEM IS
THE OPPORTUNITY TO PARTICIPATE IN AN ORGANIZATION UNIQUE IN THE
CHALLENGES IT FACES, IN THE RESPONSIBILITY IT CARRIES, IN THE
SPIRIT AND THE CAN-DO QUALITIES IT MANIFESTS. EVERY ONE OF US
SHOULD MAKE IT PART OF OUR RESPONSIBILITY TO RE ALERT TO PEOPLE
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WHO CAN MEET OUR STANDARDS, TO CONVEY THE MESSAGE THAT THERE IS
A SPECIAL PRIVILEGE AND A SPECIAL SATISFACTION IN OUR WORK AND
DO EVERYTHING WE CAN TO PROVIDE THE EXAMPLE, THE LEADERSHIP, THE
GUIDANCE AND THE OPPORTUNITY TO HELP NEW RECRUITS DEVELOP AS WE
WOULD LIKE THEM TO-
CIA MUST HAVE DONE THIS WELL OVER THE YEARS. LET US NOW
FOCUS MORE CONSCIOUSLY ON DOING IT BETTER AND MORE COMPREHENSIVELY-
WE NEED TO BECAUSE WE ARE CARRYING OUR PRESENT LOAD ONLY BY
ENLISTING MANY HUNDREDS OF RETIREES WITH PROVEN EXPERIENCE AND
ABILITY- SOMETIME WE WILL HAVE TO FILL THAT GAP FROM BELOW AND
THE RAPID ACCUMULATION OF NEW THREATS, PROBLEMS, AND CONCERNS
FOR US TO HANDLE PROVIDES THE OPPORTUNITY AND THE PRESSURE TO
BRING OUR NEW RECRUITS AND YOUNGER PEOPLE ALONG RAPIDLY TO BOTH
HIGHER RESPONSIBILITY AND BETTER PERFORMANCE-
WE MUST REMEMBER THAT WHEN THE SPIRIT AND ATTITUDES WE
CHERISH HERE WERE DEVELOPED CIA WAS A MUCH SMALLER GROUP OF
PEOPLE, MANY OF WHOM KNEW EACH OTHER AND HAD WORKED TOGETHER
BEFORE- WE NOW HAVE MORE NEW PEOPLE THAN WE'VE HAD IN A VERY
LONG TIME. WE NEED TO TAKE SPECIAL CARE THAT WE PRESERVE,
TRANSMIT AND RENEW THE QUALITIES WHICH HAVE BEEN INSTILLED HERE
OVER 35 YEARS.
GOOD AS WE ARE, THESE NEW CHALLENGES DEMAND THAT WE WORK
TO IMPROVE OUR PERFORMANCE. HOW DO YOU GET SUPERIOR PERFORMANCE
FROM A VERY LARGE ORGANIZATION? IT'S NOT COMMON AND IT'S NOT
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EASY- IN SEARCH OF EXCELLENCE--LESSONS FROM AMERICA'S BEST RUN
COMPANIES IS THE NAME OF A BOOK WHICH FOR MANY MONTHS NOW HAS
REPLACED AT THE TOP OF THE BEST SELLER LIST VARIOUS GUIDES ON
SEX, ON HOW TO GET RICHER AND ON HOW TO EAT WELL WITHOUT GETTING
FAT. THIS BOOK EXAMINES THE IBMs, THE BOEINGS, THE HEWLETT-PACKARDS,
THE MINNESOTA MININGS, THE MCDONNELLS, THE BECHTELS AND SOME 30
OTHER OUTSTANDING CORPORATE PERFORMERS TO SEARCH OUT WHAT IT IS
THAT ACCOUNTS FOR THEIR LEADERSHIP, THEIR SUPERIOR SERVICE AND
THEIR GENERAL PERFORMANCE. HOW DO THEY DO IT YEAR AFTER YEAR?
MUCH THE SAME QUALITIES RUN THROUGH THESE ENTERPRISES ENGAGED IN
BROAD SPECTRUM OF DIVERSE ACTIVITIES. THERE IS A BIAS FOR ACTION,
THE CLOSEST ATTENTION TO SERVING THE CUSTOMER, ENCOURAGING
ENTREPRENEURSHIP IN THE ORGANIZATION, LOOKING TO THE RANK AND
FILE AS THE ROOT SOURCE OF QUALITY IN PERFORMANCE, FOSTERING
LEADERSHIP AND INNOVATION AT ALL LEVELS, PRACTICAL RISK-TAKING,
LEAN STAFFS, LOTS OF SMALL TASK FORCES TO TACKLE SPECIFIC PROBLEMS
IN A SHORT TIME FRAME, A HIGH PREMIUM ON FLEXIBILITY, ON RAPID
AND EFFECTIVE LEARNING, ON ADAPTATION AND COMMITMENT. IN A
VARIETY OF WAYS THEY ENCOURAGE INITIATIVE, SUPPORT SELF-STARTERS,
CREATE TASK FORCES WITH SHORT TIME FUSES TO REACT QUICKLY, BREAK
NEW GROUND, CROSS FERTILIZE EXPERIENCE AND KNOWLEDGE- THEY PUSH
THEIR MANAGERS AND STAR PERFORMERS TO LEAD AND DEVELOP YOUNGER
PEOPLE BY FORCE OF EXAMPLE, TO IDENTIFY THEIR COMERS AND TO
FORCE THE PACE OF THEIR DEVELOPMENT. THESE AND OTHER APPROACHES
TO DEVELOPING PEOPLE AND GENERATING SUPERIOR PERFORMANCE AND
EXCELLENCE ARE LAID OUT WITH FASCINATING EXAMPLES IN THE BOOK
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IN SEARCH OF EXCELLENCE. SOME OF OUR SENIOR MANAGERS HAVE
ALREADY BOUGHT COPIES FOR THEIR ASSOCIATES. I AM HAVING OUR
LIBRARY ACQUIRE ENOUGH COPIES SO THAT ANYONE WHO WANTS TO READ
OR LOOK THROUGH A COPY WILL NOT HAVE TO WAIT VERY LONG.
WE HAVE IN CIA MANY OF THE FEATURES THAT CHARACTERIZE THESE
HIGH-POWERED PRIVATE ORGANIZATIONS. WHEN WE AWARDED THE SIS
BONUSES HERE LAST WEEK, WE RECOGNIZED INDIVIDUALS WHO CARRY THE
PRINCIPAL RESPONSIBILITY IN OUR GOVERNMENT FOR ASSESSING THE
SOVIET STRATEGIC THREAT, FOR COPING WITH THE SOVIET-CUBAN
SUBVERSIVE THRUST IN THE CARIBBEAN AND CENTRAL AMERICA, FOR
MODERNIZING A WORLDWIDE COMMUNICATIONS SYSTEM WHICH HAD BECOME
OBSOLETE, FOR WATCHING SOVIET VIOLATIONS OF ARMS CONTROL
AGREEMENTS AND OTHER SPLENDID ACHIEVEMENTS- WE ARE MOVING
YOUNGER PEOPLE INTO GREATER RESPONSIBILITY WITH SIS-Ols AND
-02S BEING TAPPED AS OFFICE DIRECTORS AND GS-13s AND -14S RUNNING
MAJOR LOGISTICAL AND TRAINING OPERATIONS IN COUNTRIES WHERE
OPERATIONS OF WORLDWIDE IMPORTANCE ARE BEING CONDUCTED. WE HAVE
HAD GS-10S AND -11S BRIEFING THE PRESIDENT AND WORKING ON TASK
FORCES TACKLING HIGH NATIONAL CONCERNS ABOUT INSURGENCIES, ABOUT
TERRORISM, ABOUT DECEPTION AND DAMAGE TO OUR INTELLIGENCE
CAPABILITIES, ABOUT THE STABILITY OF MAJOR COUNTRIES IN WHICH WE
HAVE BIG STAKES. WHERE ELSE CAN YOUNG PEOPLE GET THAT KIND OF A
CHALLENGE?
THOSE WHO WILL BE OUR FUTURE MIDDLE AND SENIOR LEVEL MANAGERS
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TALENT AS WELL AS ON THEIR OWN PERFORMANCE. THE PROCESS OF
MAKING ASSIGNMENTS--DECIDING HOW MUCH AND WHAT KIND OF EXPERTISE
MUST BE FOCUSED ON THE VARIOUS TASKS WHICH CONFRONT US, AND
DECIDING TO WHOM TO ENTRUST THESE TASKS--IS OF CRITICAL IMPORTANCE-
SOME ASSIGNMENTS STRETCH THE CAPABILITIES OF OUR PEOPLE--SOMETIMES
SETTING THE STAGE FOR GREAT GROWTH. OTHER ASSIGNMENTS MERELY
TAKE ADVANTAGE OF WHAT A PERSON ALREADY KNOWS HOW TO DO- As YOU
CARRY OUT THIS ESSENTIAL TASK, CONSIDER THE PERSONAL DEVELOPMENT
ASPECTS OF EACH ASSIGNMENT AS CAREFULLY AS YOU DO THE NEED TO
ACCOMPLISH SUCCESSFULLY WHATEVER TASK IS AT HAND-
YOU WILL FIND OTHER WAYS TO FOSTER AN ATMOSPHERE OF CHALLENGE
AND OPPORTUNITY, TO TEST OUR YOUNGER PEOPLE, TO BRING THEM MORE
RAPIDLY INTO HIGHER AND BROADER RESPONSIBILITY, AND TO INSTILL
IN THEM A SENSE OF PURPOSE AND A CONFIDENCE IN THEIR CAPABILITIES-
IT ALL BOILS DOWN TO A QUEST FOR EXCELLENCE. THAT IS AND
ALWAYS HAS BEEN ALIVE AND WELL IN THIS ORGANIZATION. How CAN WE
INTENSIFY AND TRANSMIT THAT ASPIRATION TO EVERY CORNER OF THIS
ORGANIZATION AND BRING OUT LATENT TALENT WHEREVER IT EXISTS-
WEEK BEFORE LAST, AFTER A DAY VISITING IBM's RESEARCH CENTER IN
UPSTATE NEW YORK, I CAME AWAY WITH NEW INSIGHT INTO HOW QUALITIES
OF THRUST AND DRIVE, FLEXIBILITY AND RESPONSE TO CHALLENGE AND THE
QUEST FOR EXCELLENCE CAN BE MADE TO PERVADE AND ANIMATE A HUGE
ORGANIZATION. A MAJOR KEY TO IBM's SUCCESS IN MAINTAINING HIGH
PERFORMANCE, FOCUS AND DRIVE IN A LARGE NUMBER OF COMPONENT
ORGANIZATIONS SPREAD ALL OVER THE WORLD IS A STATEMENT OF
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OBJECTIVES AND PRINCIPLES WHICH THEY TAKE VERY SERIOUSLY- WE
HERE AND OTHERS IN GOVERNMENT HAVE A CODE OF CONDUCT WHICH
PRIMARILY TELLS US WHAT NOT TO DO. THAT IS IMPORTANT AND MUST
NOT BE NEGLECTED. BUT WE ALSO NEED TO HAVE EVER IN OUR MINDS A
CALL TO ACTION, A STATEMENT OF POSITIVE PURPOSE, AN ARTICULATION
OF STANDARDS OF EXCELLENCE TO WHICH WE CAN RALLY AND ASPIRE.
THE TONE AND ATTITUDE AT CIA IS RIGHT BUT I BELIEVE AN
ARTICULATION OF OUR POSITIVE OBJECTIVES CAN INTENSIFY THE
EXCELLENCE WE HAVE ACHIEVED HERE AND SPREAD IT MORE BROADLY-
I'VE COLLECTED FROM BOEING, HEWLETT-PACKARD, IBM, BECHTEL AND
OTHER STAR PERFORMERS STATEMENTS OF THEIR OBJECTIVES WHICH THEY
RELY ON TO GIVE THEIR PEOPLE THE FREEDOM AND RESPONSIBILITY TO
WORK TOWARD THOSE STATED GOALS IN WAYS THEY FIND BEST IN THEIR
RESPECTIVE AREAS OF RESPONSIBILITY-
HOW DO WE GET SUCH A STATEMENT OF PURPOSE, AN ARTICULATION
OF STANDARDS OF EXCELLENCE FOR THIS ORGANIZATION IN A WAY WHICH
DEVELOPS FROM WITHIN AND REFLECTS THE VIEWS, ASPIRATIONS AND THE
EXPERIENCE OF ALL OUR PEOPLE AND, ABOVE ALL, WHICH HAS THEIR
COMMITMENT- IN THE THREE YEARS I'VE BEEN HERE, I'VE VISITED
MORE THAN STATIONS AND BASES AND HAVE VISITED MOST
ELEMENTS OF THE ORGANIZATION HERE IN THE CAPITOL AREA. I DO AS
MUCH OF THIS AS I CAN FIND TIME FOR BECAUSE I ALWAYS LEARN AND
FEEL BETTER ABOUT THIS OUTFIT FROM TALKING WITH YOU ONE ON ONE
OR IN SMALL GROUPS. RECENTLY, I REALIZED THAT I HAD NOT BEEN IN
CONTACT WITH ENOUGH OF THE 25 SUBSTANTIVE COMMITTEES WE HAVE IN
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THE COMMUNITY AND THE 20 OR SO WE HAVE IN THE CIA. SO I WROTE
TO THE CHAIRMAN OF EACH COMMITTEE ASKING FOR A THREE-PARAGRAPH
NOTE TELLING ME (1) WHAT THE COMMITTEE WAS UP TO, (2) HOW WELL
IT WAS DOING AND (3) HOW IT MIGHT DO BETTER- I RECEIVED GOOD
RESPONSES QUICKLY AND THEY LED TO GOOD, PURPOSEFUL MEETINGS AND
VALUABLE NEW PROJECTS FOR THE MORE ACTIVE COMMITTEES AND THE
EXTINCTION OF SOME WHICH HAD SERVED THEIR PURPOSE-
WHAT I WANT TO DO NOW IS TO INSTITUTE A PROCESS TO GET
WITHIN A SHORT TIME FRAME, FROM EVERY CORNER OF THE ORGANIZATION,
A BROAD EXAMINATION OF WHAT WE ARE ABOUT, WHAT IT IS WE WANT TO
FOSTER AND ENCOURAGE, AND THE KIND OF THINGS WE CAN DO TO ACCOMPLISH
THAT. FROM THIS WE WILL DEVELOP A STATEMENT OF PURPOSE APPLICABLE
TO THIS ORGANIZATION, TO OUR MISSION, TO THE KIND OF CUSTOMERS
WE SERVE, AND TO THE KIND OF WORK ENVIRONMENT AND TASKS WHICH
OUR MISSION REQUIRES. OUT OF THIS EXERCISE I BELIEVE WE CAN
LEARN AND TEACH EACH OTHER A LOT. I WOULD LOOK FOR THE KIND OF
POSITIVE STATEMENT OF PURPOSE AND STANDARDS OF EXCELLENCE WHICH
WILL SUPPLEMENT THE CODE OF CONDUCT WHICH NOW TELLS US HOW WE
MUST BEHAVE AND WHAT WE MUST NOT DO. OUT OF IT I BELIEVE WILL
COME A HIGHER SENSITIVITY TO HOW WE CAN ENCOURAGE CREATIVITY,
INDEPENDENCE OF ACTION, ENTREPRENEURSHIP. GET SMALL TASK FORCES
ROLLING UP THEIR SLEEVES, TAKING ON A PROBLEM AND GETTING SOMETHING
DONE WITHIN A RELATIVELY SHORT TIME FUSE. THAT'S THE WAY TO
MAKE THINGS MOVE, TO GET SUPERIOR PERFORMANCE IN ANY ORGANIZATION?
SET TASKS, SET DEADLINES, MAKE DECISIONS. ACT. STAY FLEXIBLE-
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CHANGE COURSE IF EXPERIENCE INDICATES. GET IT DONE AND MOVE ON-
THAT'S THE TEMPO WE WANT AND NEED HERE.
HOW DO WE GET THIS DONE? SOME 15 YEARS AGO THE STATE
DEPARTMENT, AFTER A SERIES OF OUTSIDE PANELS AND COMMISSIONS
CREATED BY PRESIDENTS, BY CONGRESS, SOME OF THEM SELF-APPOINTED,
HAD PRODUCED PONDEROUS AND UNREAD REPORTS, DECIDED TO EXAMINE
ITSELF TO SEE HOW IT COULD DO BETTER. Two HUNDRED AND FIFTY
FOREIGN SERVICE OFFICERS DEPLOYED THEMSELVES INTO 13 SEPARATE
TASK FORCES AND LABORED FOR 11 MONTHS TO PRODUCE THIS 600-PAGE
VOLUME UNDER THE LABEL DIPLOMACY FOR THE SEVENTIES. IT IS
COMMENDABLE THAT THE FOREIGN SERVICE APPLIED ITS OWN KNOWLEDGE AND
EXPERIENCE TO DEFINE A NEW DIPLOMACY AND THIS WAS A GOOD EXERCISE
FOR THE STATE DEPARTMENT- OUR STYLE IS DIFFERENT- I'M LOOKING
FOR TWO PAGES IN THREE WEEKS PLUS ANY VALUABLE IDEAS AND SUGGESTIONS
WHICH A QUICK AND SEARCHING SELF-EXAMINATION, INVOLVING NOT 250
PEOPLE BUT ALL OF US, CAN GENERATE- OUR STYLE IS TO LOOK FOR
PROBLEMS AND NEEDS, TO SEARCH FOR AND MARSHAL THE EXPERIENCE AND
TALENT TO RESPOND, GET IT DONE AND MOVE ON TO THE NEXT THING AS
QUICKLY AS POSSIBLE. WE WANT TO EXTEND THAT SPIRIT, THAT STYLE,
THAT TEMPO TO OUR NEW RECRUITS AND MORE WIDELY AMONG THOSE ALREADY
HERE- WE'LL DO OUR SELF-EXAMINATION WITH A TASK FORCE. BUT IT
WILL BE A BIG AND LOOSELY STRUCTURED TASK FORCE- IT WILL ENCOURAGE
AND PROVIDE OPPORTUNITY FOR INDEPENDENT INITIATIVE AND THOUGHT
FROM ALL LEVELS. IT WILL BE SHARPLY FOCUSED AND HAVE A SHORT
TIME FUSE. EVERY MANAGER WILL RECEIVE A PACKAGE CONSISTING OF
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JCI.RC I
THREE PARTS: A ROUGH FIRST DRAFT OF A STATEMENT OF OBJECTIVES
AND PRINCIPLES FOR CIA, A SAMPLE OF COMPARABLE STATEMENTS FROM
A FEW OTHER ORGANIZATIONS OF OUTSTANDING QUALITY, AND A QUICK
SUMMARIZATION OF FEATURES AND METHODS THE AUTHORS OF THIS ROOK
FOUND IN THE MOST EFFECTIVE PRIVATE ORGANIZATIONS OUR COUNTRY
HAS DEVELOPED. EACH MANAGER WILL BE EXPECTED TO USE HIS JUDGMENT
ON HOW BEST TO GET THE PEOPLE HE WORKS WITH INVOLVED IN CRITIQUING
AND IMPROVING THE DRAFT STATEMENT OF OBJECTIVES AND GETTING
THEIR BROAD UNDERSTANDING, ACCEPTANCE AND COMMITMENT TO THOSE
OBJECTIVES- I WOULD RECOMMEND WORKING IN SMALL GROUPS AND IN
SHORT MEETINGS, BUT URGE THAT YOU FOLLOW YOUR OWN INSTINCTS AND
DEVELOP YOUR OWN METHODS TO INVOLVE THE PEOPLE WHO WORK WITH YOU.
I WILL BE AWAY FOR ABOUT HALF OF NEXT MONTH AND I WILL
EXPECT EACH MANAGER TO HAVE BY 22 FEBRUARY AN IMPROVED STATEMENT
OF GOALS FOR CIA AND A SUCCINCT MEMO SUMMARIZING THE IMPORTANT
THOUGHTS AND RECOMMENDATIONS WHICH DEVELOPED IN THIS PROCESS
AMONG THE PEOPLE WHO REPORT TO HIM. I WILL READ AND DISCUSS
THESE RESPONSES CAREFULLY AND WE WILL PROMULGATE A STATEMENT OF
OUR ORGANIZATIONAL OBJECTIVES BEFORE FEBRUARY IS GONE.
THANK YOU!
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