MEMORANDUM FOR: MR. KIRKPATRICK FROM JOHN A. MCCONE

• Document Type: CREST
• Collection: General CIA Records
• Document Number (FOIA) /ESDN (CREST): CIA-RDP86B00269R001400040002-0
• Release Decision: RIFPUB
• Original Classification: K
• Document Page Count: 40
• Document Creation Date: December 12, 2016
• Document Release Date: June 4, 2002
• Sequence Number: 2
• Publication Date: October 27, 1964
• Content Type: MF

CENTRAL INTELLIGENCE AGENCY
Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
OFFICE OF THE DIRECTOR
27 October 1964
MEMORANDUM FOR: Mr. Kirkpatrick
Interesting -- why not figure out
what we should do to make all people who
know about CIA think it is doing a fine
job ?
John A. McC ones 2
Attachment: "The Public's Knowledge of the
Central Intelligence Agency"
dated September 1964
Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
 P86B00269R001400040002-0
657
';c`;KE'1U G AND ATTITUDE r ESFARCU
PRINCETON, NEW JERSEY
Approved For Release 2002/06/19 : CIA-RDP86B00269R001400040002-0
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
THE PUBLIC'S KNOWLEDGE
OF THE
CENTRAL INTELLIGENCE AGENCY
Conducted for
EARL NEWSOM & COMPANY
New York
September, 1964
A National Opinion Trends Report
c1'/lZri
MARKETING AND ATTITUDE RESEARCH
kpproveff-or Release 2002/06/19 : CIA-RDP86B00269F&48d04T0 ffl0
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
Page
Introduction . . . . . . . . . . . . . . . . . . . . 1
Summary of Findings . . . . . . . . . . . . . . . . 4
Findings in Detail .. . . . . . . . . . . . . . . . . 13
Technical Appendix
Composition of the Sample . . . . . . . . . . 29
Design of the Sample . . . . . . . . . . . . . 31
Sampling Tolerances . . . . . . . . . . . . . . 32
Approved_o :Wte680$01400040002-0
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
Objective of The primary objective of the study was to ascertain
the Study
the extent of the public's awareness and knowledge
of the Central Intelligence Agency.
Specific Objectives The study had seven specific objectives, as fol-
of the Study
lows:
1) To ascertain the number of adults who are familiar with
the CIA and what it does.
2) To find out among those adults who are familiar with the
CIA whether they know if it operates here in the United States or abroad,
or both.
3) To determine whether they think the CIA is responsible to
the President or is free to act entirely on its own.
L) To find out how good a job they think the CIA is doing.
5) To ascertain how important a job they think the CIA
performs.
6) To learn whether they think other countries have an or-
ganization similiar to the CIA, and, specifically, if they think Russia
has such an organization, and,
7) To determine the esteem in which the public holds the CIA,
based on whether they would like to have a son work for the agency.
671-
Approved For M.1~
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
Design of The findings in the survey are based on personal
the Research
interviews with 1,570 adults selected in such a
manner that, as a group, they constitute a close approximation to the
U.S. adult civilian population.
The details of the sample, how it is distributed by regions
of the country, city size, age, occupation of chief wage-earner, annual
family income, and so on and a description of the manner in which it was
drawn appear in the Technical Appendix of the report.
Interviewing for the study was conducted during the period
from August 25 through September 2, 1964.
The following questions were asked:
1. "Have you ever heard or read anything about the
Central Intelligence Agency -- sometimes called
the C.I.A.?"
2. (IF YES) "Just in your own words -- what does
it do?"
3. "Do'you happen to know whether it operates here
in the United States or abroad, or both?"
4. "Is the agency responsible to the President, or is
it free to act entirely on its own?"
"Based on what you have heard or read, how good a
job is the C.I.A. doing -- very good, fairly good
average, or poor?"
6. "How important a job would you say the C.I.A. per-
forms -- very important, fairly important, or not
too important?"
7. "Do you think other countries have an organization
like the C.I.A. which obtains information about the
United States?"
8. "Do you think Russia has an organization like the
C.I.A., or not?"
"Assuming that he qualified, would you like to have
a son of yours work for the C.I.A., or not?'"
Approved o1`r~~/80269R001400040002-0 2
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
Tables of recommended sampling tolerances to have in mind while
reading the report appear in the Technical Appendix.
The following estimate, as of September 1, 1964, can be used
for the purpose of projecting percentages into number of people:
National adult civilian
population, age 21 and
older, excluding the in-
stitutional population
110,200,000
Approved ~WR862171400040002-0 3
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
1. Fifty-eight per cent of adults say they have heard or read about the
Central Intelligence Agency, while 42 per cent have not.
Awareness of the CIA is proportionately higher among young adults
age 21 to 29 years, among college-trained persons, among persons
living in the West, and among persons in the professional and
business occupation group:
Per Cent
Familiar
21 to 29 years
67
30 to 49 years
61
50 years and older
52
College
87
High school
63
Grade school
35
East
62
Midwest
55
South
)49
West
71
Professional & Business
81
White-collar
65'
Manual workers
51
Farmers
45
Non-labor force
L1.3
Approved For tea
Table
Page
13
R001400040002-0 4
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
2. More than one out of three persons who are familiar with the CIA said
that the agency is a "spy outfit" that obtains vital information about
other countries.
When those persons who said they are familiar with the CIA were
asked, "Just in your own words -- what does it do?", 36 per cent
answered that it is a "spy outfit." About one person in five
among those familiar with the CIA, 20 per cent, said it "invest-
igates persons in top Government jobs," 8 percent said it "in-
vestigates everything to protect U.S. interests,"'and 7 per cent
said it "keeps tab on activities around the world." Two per cent
made specific mention of CIA activity in Cuba.
About one person in four who had heard or read about the CIA,
25 per cent, was unable to say what it does.
6717
Approved
Table
Page
14
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
3. More than six out of ten persons who are familiar with the CIA said the
agency operates both in the United States and abroad.
Persons in the survey who were familiar with the CIA were next Table
Page
asked, "Do you happen to know whether it operates here in the 16
United States or abroad, or both?"
Sixty-three per cent said the agency operates both in the United
States and abroad, while 9 per cent answered that it operates in
the United States and a similar proportion answered that it op-
erates abroad.
Again, proportionately more college-trained persons (74 per cent)
answered that the agency operates both in the United States and
abroad than is the case among those persons with less formal
education.
More than seven out of ten persons living in the West (73 per cent)
said the CIA operates both in the United States and abroad.
7 6
Approved For ReV&e'fd&69PW~ 02698001400040002-0
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
4. Among those persons familiar with the CIA, the weight of opinion holds that
the agency is responsible to the President.
When respondents who were familiar with the CIA were asked, "Is Table
Pa e
the agency responsible to the President, or is it free to act 18
entirely on its own?", 49 per cent said the agency is responsible
to the President, while 18 per cent said it is free to act entirely
on its own, and 33 per cent said they did not know.
Proportionately more college-trained persons who are familiar
with the CIA think the agency is responsible to the President than
is the case among those persons with less formal education:
President
Free
To Act
Don't
Know
College
57
18
25
High school
51
16
33
Grade school
35
21
44
Approved I-or7Retekl 8.6BO269RG01400040002-0
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
Slightly more than half of those persons who are familiar with the CIA
think the agency is doing a "very good" or "fairly good" job.
Persons familiar with the CIA were next asked, "Based on what you Table
Page
have heard or read, how good a job is the CIA doing -- very good, 20
fairly good, average, or poor?"
Twenty-one per cent rated the agency as doing a "very good" job,
31 per cent said it is doing a "fairly good" job, and lL per cent
rated the job the agency is doing as "average."
Less than one person in ten who were familiar with the agency,
8 per cent, rated the job CIA is doing as "poor," while about
one out of four, 26 per cent, expressed no opinion.
Approved -?eie6180@01400040002-0
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
6. More than six out of ten persons who are familiar with the CIA think
the agency performs a "very important" job.
When persons who were familiar with the CIA were asked, "How im- Table
Page
portant a job would you say the CIA performs ?-- very important, 22
fairly important, or not too important?", 63 per cent said "very
important," 16 per cent said "fairly important," 3 per cent said
"not too important," and 18 per cent said they did not know.
The view that the CIA performs a very important job is proportionately
higher among college-trained persons and persons in the professional
and business occupation group, as follows:
Per Cent Saying
"Very Important"
College
75
High school
61
Grade school
55
Professional and Business
73
White-collar
70
Manual workers
60
Farmers
39
Non-labor force
49
6/77
ApprovedFor '
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
7. More than eight out of ten persons who are familiar with the CIA think
that other countries, including Russia, have organizations like CIA
which obtain information about the United States.
Respondents who were familiar with the CIA were asked, "Do you think Table
Page
other countries have an organization like the CIA which obtains 24
Eighty-four per cent answered yes, while one per cent said no, and
15 per cent said they did not know.
When asked specifically about Russia having an organization like Table
Page
the CIA, 85 per cent answered yes, while one per cent said no, 26
and 14 per cent said they did not know.
The belief that other countries have organizations like the CIA
which obtain information about the United States is proportion-
ately higher among college-trained persons and among persons in
the professional and business occupation group.
Approved-For Rek~7IP60261@01400040002-0 10
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
8. The weight of sentiment among persons who are familiar with the CIA
holds that they would like to have a son of theirs work for the CIA.
To ascertain the esteem in which the public holds the CIA, respon- Table
dents who were familiar with the agency were asked,
Page
"Assuming that 28
he qualified, would you like to have a son of yours work for the
CIA, or not?"
Forty-six per cent said they would, while 25 per cent said they
would not, and 29 per cent expressed no opinion.
Some typical volunteered comments:
It would be a good thing. He would be doing something for his
country." (Woman, 60, Entrat, Washington)
"That's like saying, would you want your son to be President?"
(Woman, 25, Tampa, Fla.)
"It should be fascinating." (Woman, 41, Sarasota, Fla.)
"If this was the type of work he wanted to do." (Woman, 43,
Norfolk, Va.)
"It would be interesting,
48, Knoxville, Tenn.)
"I wouldn't object, but I
Liberal, Kans.)
intriguing and important
wouldn't encourage it."
he were qualified, yes."
is a top organization."
work." (Man,
(Man, 67,
(Man, 63, Madison, Ind.)
(Man, 60, Halma, Minn.)
"It would be an honor but dangerous." (Man, 41, Toledo, Ohio)
"To protect the country, yes." (Man, 51, Pittsburgh, Pa.)
"It's important top secret work."
Approved
(Man, 68, Wilmington, Del.)
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
"I wouldn't enjoy it, but I'd be proud if he did." (Woman, 83,
Wethersfield, Conn.)
"It's up to the boy." (Man, 2L, Bound Brook, N.J.)
"Because he would be helping the country." (Man, 45, Boylston,
Mass.)
"It would be dangerous." (Woman, 23, Sparks, Nev.)
"The risk is too high for the remuneration." (Man, 65, Salt Lake
City, Utah)
"No one wants their child to go into dangers like that." (Woman,
25, North Hollywood, Calif.)
"Just on general principles, I object to my son spying." (Man,
36, Brazoria, Tex.)
"Too dangerous." (Woman, 23, Atlanta, Ga.)
"I don't like intrigue and it's a dangerous job." (Man, 78,
Lake Geneva, Wisc.)
Approved Rely # she 6 P8 @0261 001400040002-0 12
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
FINDINGS IN DETAIL
Approved Fo.,,Relea~i
B? 69R0O1400040002-0
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
1. "Have you ever heard or read anything about the Central Intelligence
Agency -- sometimes called the C.I.A.?"
Number of
Interviews Yes No
1,570 58 42 = 100%
AGE OF RESPONDENT
21 to 29 years 252 67 33
30 to 49 years 666 61 39
50 years and older 648 52 48
Undesignated 4
EDUCATION OF RESPONDENT
College
357
87
13
High school
8140
63
37
Grade school
368
35
65
Undesignated
5
REGION OF COUNTRY
East
437
62
38
Midwest
470
55
45
South
411
49
51
West
252
71
29
OCCUPATION OF CHIEF WAGE-EARNER
Professional & Business
415
81
19
White-collar
186
65
35
Manual workers
638
51
49
Farmers
88
45
55
Non-labor force
231
43
57
Undesignated
12
SIZE OF COMMUNITY
1,000,000 and over including fringe
2914
57
43
250,000 to 1, 000,000 including fringe
317
68
32
50,000 to 250,000 including fringe
236
56
44
2,500 to 50,000
273
58
42
Rural.non-farm and farm
450
52
48
Approved of r F~e~~ _" 269KO 1400040002-0
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
2.
(IF YES) "Just in your own words -- what does it do?"
NATIONAL
Had Heard
of CIA
Spy outfit; espionage; obtains vital infor-
mation about other nations, etc.
21
36
Investigates persons in top Government jobs;
checks on Communist membership, etc.
11
20
Investigates everything to protect U.S. interests
L
8
Keeps tab on activities around the world (general)
4
7
Specific mention of activity in Cuba
1
2
"An intelligence agency" as its name implies
1
2
Advises the President, the administration
1
2
Provides for the security of the President
1
2
Informs the people of what is going on
Miscellaneous
1
2
Can't say
14
25
59
Had not heard of CIA
b2
--
101, 1061H,,-
* Less than one-half of one per cent.
3*, Multiple answers.
Approved of rffeTetVR6M62b'SRIID'1400040002-0 14
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
"Do you happen to know whether it operates here in the United States or
abroad, or both?"
Had not
Don't Heard
Interviews States
Abroad
Both
Know
of CIA
NATIONAL 1,570 5
6
36
11
42 =
100%
AGE OF RESPONDENT
21 to 29 years 252 9
5
41
12
33
30 to 49 years 666 5
5
40
11
39
50 years and older 648 4
6
31
11
48
Undesignated 4
EDUCATION OF RESPONDENT
College 357 4
10
64
9
13
High school 840 7
5
39
12
37
Grade school 368 3
3
18
11
65
Undesignated 5
REGION OF COUNTRY
East 437 5
8
41
8
38
Midwest 470 5
5
31
14
45
South 411 6
3
27
13
51
West 252 5
7
52
7
29
OCCUPATION OF CHIEF WAGE-EARNER
Professional & Business 415 7
8
56
10
19
White-collar 186 5
10
42
8
35
Manual workers 638 5
4
32
10
49
Farmers 88 8
2
12
23
55
Non-labor force 231 4
1
25
13
57
Undesignated 12
SIZE OF COMMUNITY
1,000,000 and over including
f
i
r
nge 294 4
9
39
5
43
250,000 to 1,000,000 including
fringe
317
4
6
40
18
32
50,000 to 250,000 including
fringe
236
4
3
40
9
44
2,500 to 50,000
273
10
3
35
10
42
Rural non-farm and farm
450
5
4
31
12
48
(Continued)
Approved For Rely 1W'2,
15
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
"Do you happen to know whether it operates here in the United States or
abroad, or both?"
(Based on those who had heard of CIA)
Number of United Don't
Interviews States Abroad Both Know
AGE OF RESPONDENT
963
9
9
63
19 = 100%
21 to 29 years
178
14
8
61
17
30 to 49 years
434
9
9
65
17
50 years and older
349
7
11
60
22
Undesignated
2
EDUCATION OF RESPONDENT
College
315
5
11
74
10
High school
525
12
8
62
18
Grade school
121
9
9
50
32
Undesignated
2
REGION OF COUNTRY
East
305
8
12
67
13
Midwest
262
9
8
57
26
South
218
12
5
56
27
West
178
7
10
73
10
OCCUPATION OF CHIEF WAGE-EARNER
Professional & Business
335
9
10
69
12
White-collar
125
7
15
65
13
Manual workers
339
9
9
62
20
Farmers
45
17
4
27
52
Non-labor force
113
9
2
59
30
Undesignated
6
SIZE OF COMMUNITY
1,000,000 and over includ-
ing fringe
193
8
15
68
9
250,000 to 1,000,000 includ-
ing fringe
220
6
9
59
26
50,000 to 250,000 including
fringe
139
7
5
72
16
2,500 to 50,000
163
17
6
60
17
Rural non-farm and farm
248
10
8
59
23
Approved For Rele 'h9Y~MMR662M11400040002-0
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
"Is the agency responsible to the President, or is it free to act entirely
on its own?"
Number of
Free
.
Don't
Had Not
Heard
Interviews President To Act
Know
of CIA
1,570
29
10
19
42 =
100%
AGE OF RESPONDENT
21 to 29 years
252
31
14
22
33
30 to 49 years
666
33
9
19
39
50 years and older
648
23
10
19
48
Undesignated
4
EDUCATION OF RESPONDENT
College
357
49
16
22
13
High school
840
32
10
21
37
Grade school
368
13
7
15
65
Undesignated
5
REGION OF COUNTRY
East
Midwest
South
West
437
470
41,
252
36
26
20
34
10
10
11
9
16
19
18
28
38
45
51
29
OCCUPATION OF CHIEF WAGE-EARNER
Professional & Business
415
47
16
18
19
White-collar
186
36
11
18
35
Manual workers
638
23
9
19
49
Farmers
88
12
7
26
55
Non-labor force
231
18
7
18
57
Undesignated
12
SIZE OF COMMUNITY
1,000,000 & over including fringe
294
34
10
13
43
250,000 to 1,000,000 including
fringe
317
30
15
23
32
50,000 to 250,000 including fringe
236
27
9
20
44
2,500 to 50,000
273
26
10
22
42
Rural non-farm and farm
450
26
8
18
48
(Continued)
Approved For Rel -Zca X6/1 ' 269R001400040002-0 17
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
4.
"Is the agency responsible to the President, or is it free to act entirely
on its owner
(Based on those who had heard of CIA)
Number of
Interviews
Free Don't
President To Act Know
NATIONAL
AGE OF RESPONDENT
21 to 29 years
30 to 49 years
50 years and older
Undesignated
EDUCATION OF RESPONDENT
College
High school
Grade school
Undesignated
REGION OF COUNTRY
East
Midwest
South
West
963
178
434
349
2
315
525
121
2
305
262
218
178
49 18
46 21
55 15
44 20
57 18
51 16
35 21
57 17
48 18
40 23
48 12
33 =
33
30
36
25
33
44
26
34
37
40
100%
OCCUPATION OF CHIEF WAGE-EARNER
Professional & Business
335
58 19
23
White-collar _
125
56 16
28
Manual workers
339
45 17
38
Farmers
45
26 16
58
Non-labor force
113
42 15
43
Undesignated
6
SIZE OF COMMUNITY
1,000,000 and over including
fringe
193
59 17
24
250,000 to 1,000,000 including
fringe
220
44 22
34
50,000 to 250,000 including
fringe
139
48 17
35
2,500-to 50,000
163
45 17
38
Rural non-farm and farm
248
49 15
36
Approved For Relee& M
14P'869R00'1400040002-0
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
5. "Based on what you have heard or read, how good a ;job is the C.I.A. doing --
very good, fairly good, average, or poor?"
Number of
Interviews
NATIONAL 1,570
AGE OF RESPONDENT
21 to 29 years 252
30 to 49 years 666
50 years and older 648
Undesignated 4
EDUCATION OF RESPONDENT
College 357
High school 840
Grade school 368
Undesignated 5
REGION OF COUNTRY
East 437
Midwest 470
South 411
West 252
OCCUPATION OF CHIEF WAGE-EARNER
Professional & Business 415
White-collar 186
Manual workers 638
Farmers 88
Non-labor force 231
Undesignated 12
SIZE OF COMMUNITY
1,000,000 and over
including,.fringe 294
250,000 to 1,000,000
including fringe 317
50,000 to 250,000 in-
cluding fringe 236
2,500 to 50,000 273
Rural non-farm and farm 450
Very
Good
Fairly
Good
Aver-
age
Poor
Don't
Know
Had Not
Heard
of CIA
12
18
8
5
15
42 = 100%
14
19
7
4
23
33
13
20
9
5
14
39
10
15
8
5
14
48
17
28
12
12
18
13
13
18
11
4
17
37
8
13
2
1
11
65
13 23
8
5
13
38
14 12
9
3
17
45
9 15
6
4
15
51
11 24
11
9
16
29
15 26
13
11
16
19
14 24
10
5
12
35
11 16
7
2
15
49
3 12
6
2
22
55
11 7
5
5
15
57
13 15
7
7
15
43
13 23
10
5
17
32
11 19
10
4
12
44
16 14
7
5
16
42
9 17
8
3
15
148
(Continued)
19
Approved For l + / WAI fF ,86.4@2 8@1400040002-0
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
5. "Based on what you have heard or read, how good a job is the C.I.A. doing --
very good, fairly good, average, or poor?"
(Based on those who had heard of CIA)
Number of
Interviews
Very
Good
Fairly
Good
Aver-
age
Poor
Know
NATIONAL
963
21
31
14
26 =
100%
AGE OF RESPONDENT
21 to 29 years
178
21
28
11
7
33.
30 to 49 years
434
21
33
15
8
23
50 years and older
349
20
29
15
9
27
Undesignated
2
EDUCATION OF RESPONDENT
College
315
20
32
13
14
21
High school
525
20
28
18
7
27
Grade school
121
22
36
7
3
32
Undesignated
2
REGION OF COUNTRY
East
305
22
37
13
8
20
Midwest
262
25,
22
16
6
31
South
218
18
31
12
8
31
West
178
15
35
15
12
23
OCCUPATION OF CHIEF WAGE-EARNER
Professional & Business
335
19
33
16
13
19
White-collar
125
21
37
15
9
18
Manual workers
339
22
31
14
4
29
Farmers
45
6
27
14
5
48
Non-labor force
113
24
16
12
12
36
Undesignated
6
SIZE OF COMMUNITY
1,000,000 and over includ-
ing fringe
193
22
27
12
12
27
250,000 to 1,000,000 includ-
ing fringe
220
19
33
15
7
26
50,000 to.250,000 including
fringe
139
20
34
17
7
22
2,500 to 50,000
163
27
25
11
9
28
Rural non-farm and farm
248
17
33
16
6
28
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
6. "How important a job would you say the C.I.A. performs -- very important,
fairly important, or not too important?"
Number of
Interviews
Very Im- Fairly Not Too
portant Important Important
Don't
Know
Had Not
Heard
of CIA
_
NATIONAL
1,570
37
9
2
10
42 =
100%
AGE OF RESPONDENT
21 to 29 years
252
39
13
1
14
33
30 to 49 years
666
42
10
1
8
39
50 years and older
648
31
8
2
11
48
Undesignated
4
EDUCATION OF RESPONDENT
College
357
65
10
2
10
13.
High school
840
38
13
1
11
37
Grade school
368
19
5
2
9
65
Undesignated
5
REGION OF COUNTRY
East
437
42
10
2
8
38
Midwest
470
34
9
1
11
45
South
411
29
6
3
11
51
West
252
46
14
1
10
29
OCCUPATIONOF'CHIEF WAGE-EARNER
Professional & Business
415
59
9
3
10
19
White-collar
186
46
11
2
6
35
Manual workers
638
30
11
1
9
49
Farmers
88
18
6
-
21
55
Non-labor force
231
21
6
2
14
57
Undesignated
12
SIZE OF COMMUNITY
1,000,000 and over
including fringe
294
39
8
1
9
43
250,000 to 1,000,000
including fringe
317
42
11
3
12
32
50,000 to 250,000 in-
cluding fringe
236
37
9
2
8
44
2,500 to 50,000
273
38
9
1
10
42
Rural non-farm and farm 450
30
9
1
12
48
(Continued)
6711- Approved For Retee`~&61F~i'1~U91R001400040002-0 21
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
6. "How important a job would you say the C.I.A. performs -- very important,
fairly important, or not too important?tt
(Based on those who had heard of CIA)
Number of Very`Im- Fairly Not Too Don't
Interviews portant Important Important Know
963
63
16
3
18 = loo%
AGE OF RESPONDENT
21 to 29 years
178
58
19
1
22
30 to 49 years
434
69
16
1
1)4
50 years and older
349
59
15
5
21
Undesignated
2
EDUCATION OF RESPONDENT
College
315
75
11
3
11
High school
525
61
20
2
17
Grade school
121
55
14
4
27
Undesignated
2
REGION OF COUNTRY
East
305
67
16
3
14
Midwest
262
61
17
2
20
South
218
59
12
5
24
West
178
65
19
1
15
OCCUPATION OF'CHIEF WAGE-EARNER
Professional & Business
335
73
11
3
13
White-collar
125
70
18
2
10
Manual workers
339
60
21
2
17
Farmers
45
39
13
-
48
Non-labor force
113
49
14
5
32
Undesignated
6
SIZE OF COMMUNITY
1,000,000 and over includ-
ing fringe 193 70
14
1
15
250,000 to 1,000,000 includ-
ing fringe
220
62
16
5
17
50,000 to 250,000 including
fringe
139
66
16
4
14
2,500 to 50,000
163
65
16
2
17
Rural non-farm and farm
248
58
18
1
23
22
Approved For ReF~~S~~~ NOMUZ69KO 01400040002-0
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
7.
"Do you think other countries have an organization like the C.I.A. which
obtains information about the United States?"
Number of
Interviews
Yes
No
Don't
Know
Had Not
Heard
of CIA
NATIONAL
1,570
49
9
42 =
100%
AGE OF RESPONDENT
21 to 29 years
252
57
1
9
33
30 to 49 years
666
54
7
39
50 years and older
648
41
*
11
48
Undesignated
4
EDUCATION OF RESPONDENT
College
357
80
-
7
13
High school
840
51.i.
1
8
37
Grade school
368
24
11
65
Undesignated 5
REGION OF COUNTRY
East
437
55
-
7
38
Midwest
470
45
1
9
45
South
411
39
i~
10
51.
West
252
59
1
11
29
OCCUPATION OF CHIEF WAGE-EARNER
Professional & Business
415
75
-
6
19
White-collar
186
58
7
35
Manual workers
638
42
1
8
49
Farmers
88
27
-
18
55
Non-labor force
231
29
14
57
Undesignated
12
SIZE OF COMMUNITY
1,000,000 and over including
fringe 294
50
-
7
43
250,000 to 1,000,000 iaclud-
ing fringe 317
57
-
11
32
50,000 to 250,000 including
fringe 236
49
-
7
44
2,500 to 50,000 273
48
1
9
42
Rural non-farm and farm 450
41
1
10
48
(Continued)
it Less than one-half of one per cent.
Approved For "~r 269ROO1400040002-0 23
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
"Do you think other countries have an organization like the C.I.A. which
obtains information about the United States?"
(Based on those who had heard of CIA)
Number of Don't
Interviews Yes No Know
AGE OF RESPONDENT
21 to 29 years
30 to 49 years
50 years and older
963
178
434
349
84 1
84 2
88
79
15 =100%
14
12
21
Undesignated
2
EDUCATION OF RESPONDENT
College
315
92 -
8
High school
525
86 1
13
Grade school
121
69
31
Undesignated
2
REGION OF COUNTRY
East
305
89 -
11
Midwest
262
82 2
16
South
218
79 *
21
West
178
84 1
15
OCCUPATION OF CHIEF WAGE-EARNER
Professional & Business
335
92 -
8
White-collar
125
89 1
10
Manual workers
339
83 1
16
Farmers
45
61 -
39
Non-labor force
113
68
32
Undesignated
6
SIZE OF COMMUNITY
1,000,000 and over including
fringe
193
87 -
13
250,000 to 1,000,000 including
fringe
220
84 -
16
50,000 to. 250,000 including
fringe
139
88 -
12
2,500 to 50,000
163
83 1
16
Rural non-farm and farm
248
80 1
19
* Less than one-half of one per cent.
Approved 269ROUl400040002-0
24
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
8. 11Do you think Russia has an organization like the C.I.A., or not?"
Number of
Interviews
Yes
No
Don't
Know
Had Not
Heard
of CIA
NATIONAL
1,570
49
1
8
42 = 100%
AGE OF RESPONDENT
21 to 29 years
252
57
2
8
33
30 to 49 years
666
54
1
6
39
50 years and older
648
42
10
48
Undesignated
4
EDUCATION OF RESPONDENT
College
357
81
6
13
High school
840
54
1
8
37
Grade school
368
25
10
65
Undesignated 5
REGION OF COUNTRY
East
437
55
*
7
38
Midwest
470
46
1
8
45
South
411
38
1
10
51
West
252
61
1
9
29
OCCUPATION 0F"CHIEF WAGE-EARNER
Professional & Business
415
75
6
19
White-collar
186
59
1
5
35
Manual worker
638
42
1
8
49
Farmers
88
28
17
55
Non-labor force
231
31
12
57
Undesignated
12
SIZE OF COMMUNITY
1,000,000 and over includ-
ing. fringe
294
50
7
43
250,000 to 1,000,000 includ-
ing fringe
317
56
1
11
32
50,000 to 250,000 including
fringe
236
49
7
44
2,500 to 50,000
273
51
1
6
42
Rural non-farm and farm
450
42
1
9
48
(Continued)
3, Less than one-half of one per cent.
Approved ForRete. /A A 6269ROO1400040002-0 25
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
8. "Do you think Russia has an organization like the C.I.A., or not?"
(Based on those who had heard of CIA)
Number of Don't
Interviews Yes No Know
NATIONAL
AGE OF RESPONDENT
963
85
1
14 = 100%
21 to 29 years 178
30 to 49 years 434
50 years and older 349
Undesignated 2
EDUCATION OF RESPONDENT
college 315
High school 525
Grade school 121
Undesignated 2
85
88
80
93
86
70
3
1
1
1
12
11
20
7
13
29
REGION OF COUNTRY
East
305
89.
11
Midwest
262
84
2
14
South
218
79
1
20
West
178
85
1
14
OCCUPATION OF-CHIEF WAGE-EARNER
Professional & Business
335
92
1
7
White-collar
125
91
1
8
Manual workers
339
83
2
15
Farmers
45
62
1
37
Non-labor force
113
71
j,
29
Undesignated
6
SIZE OF COMMUNITY
1,000,000 and over including
fringe
193
88
#
12
250,000 to 1,000,000 including
fringe
220
82
1
17
50,000 to 250,000 including
fringe.
139
88
12
2,500 to 50,000
163
88
1
11
Rural non-farm and farm
248
81
2
17
3, Less than one-half of one per cent.
Approved For REisal~'~t369R@61400040002-0 26
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
9. "Assuming that he qualified, would you like to have a son of yours work
for the C.I.A., or not?'
Had Not
Number of Don't Heard
Interviews Yes No Know of CIA
NATIONAL 1,570 26
AGE OF RESPONDENT
21 to 29 years 252 31
30 to 49 years 666 28
50 years and older 648 23
15
15
16
14
17
21
17
15
42 = 100%
33
39
48
Undesignated
EDUCATION OF RESPONDENT
College
High school
Grade school
Undesignated
4
357
840
368
5
44
27
16
26
16
7
17
20
12
13
37
65
REGION OF COUNTRY
East
Midwest
South
West
437
470
411
252
27
24
20
40
20
14
11
14
15
17
18
17
38
45
51
29
OCCUPATION OF CBIEF WAGE-EARNER
Professional & Business
415
40
24
17
19
White-collar
186
31
14
20
35
Manual workers
638
24
12
15
49
Farmers
88
12
13
20
55
Non-labor force
231
15
10
18
57
Undesignated
12
SIZE OF COMMUNITY
1,000,000 and over includ-
ing fringe
294
30
15
12
43
250,000 to 1,000,000 includ-
ing fringe
317
31
14
23
32
50,000 to
250,000 including
fringe
236
29
13
14
44
2,500 to 50,000
273
26
12
20
42
Rural non-farm and farm
450
20
18
14
48
(Continued)
Approved For Retea
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
9. "Assuming that he qualified, would you like to have a son of yours work
for the C.I.A., or not?tt
(Based on those who had heard of CIA)
Number of
Interviews
Yes
No
Don't
Know
963
46
25
29 =
100%
AGE OF RESPONDENT
21 to 29 years
178
47
22
31
30 to 49 years
434
47
26
27
50 years and older
349
44
27
29
Undesignated
2
EDUCATION OF RESPONDENT
College
315
51
30
19
High school
525
44
25
31
Grade school
121
44
21
35
Undesignated
2
REGION OF COUNTRY
East
305
44
32
24
Midwest
262
44
25
31
South
218
40
23
37
West
178
56
20
24
OCCUPATION OF"CHIEF WAGE-EARNER
Professional & Business
335
49 30
21
White-collar
125
47 22
31
Manual workers
339
47 24
29
Farmers
45
27 29
44
Non-labor force
113
35 23
42
Undesignated
6
SIZE OF COMMUNITY
1,000,000 and over including
fringe
193
53 26
21
250,000 to 1,000,000 including
fringe
220
45 21
34
50,000 to.250,000 including
fringe
139
51 23
26
2,500 to 50,000
163'
44 21
35
Rural non-farm and farm
248
39 34
27
Approved717
Rete6,l 4
dVp i kP 02698@01400040002-0 28
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
Approved For ~~9R6900040002-0
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
SEX OF RESPONDENT
Men
Women
AGE OF RESPONDENT
21 to 34 years
35 to 49 years
50 years and older
Undesignated
47.4
52.6
24.6
32.4
42.7
0.3
OCCUPATION OF CHIEF WAGE-EARNER
Professional & Business: Professional, technical and
kindred workers (e.g., engineers, accountants, nurses);
Executives (managers, officials, proprietors, public
administrators) 23.0
White-collar: Clerical and kindred workers (e.g., mail
carriers, telephone operators); Sales and kindred
workers (e.g., underwriters, contractors, brokers) 11.3
Manual workers: Foremen, craftsmen and kindred workers
(e.g., railroad engineers, machinists, linesmen, main-
tenance painters); Operatives and kindred workers;
Service, Domestic, Laborers 45.7
Farmers: Farm owners, farm managers, farm foremen, farm
laborers 5.4
Non-labor force 13.6
Undesignated 1.0
SIZE OF COMMUNITY
Over 500,000, including urban fringe
50,000 to 199,999
2,500 to 49,999
Under 2,500, non-farm
Under 2,500, farm
31.8
2Q.7
14.9
24.1
5.5-
(Continued)
Approved ForRele; ,9*664W 02698601400040002-0 29
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
REGION OF COUNTRY
East: Connecticut, D.C., Delaware, Maine, Maryland,
Massachusetts, New Hampshire, New Jersey,
Per Cent
New York, Pennsylvania, Rhode Island, Vermont,
West Virginia 29.0
Midwest: Illinois, Indiana, Iowa, Kansas, Michigan,
Minnesota, Missouri, Nebraska, North Dakota,
Ohio, South Dakota, Wisconsin 28.9
South: Alabama, Arkansas, Florida, Georgia, Kentucky,
Louisiana, Mississippi, North Carolina, Oklahoma,
South Carolina, Tennessee, Texas, Virginia 26.3
West: Alaska, Arizona, California, Colorado, Hawaii,
Idaho, Montana, New Mexico, Nevada, Oregon, Utah,
Washington, Wyoming 15.8
EDUCATION OF RESPONDENT
College (graduate or incomplete) 18.6.
High school (graduate or incomplete) 46.4
Grade school (8 years or less) 3).9
Undesignated .1
Allowance for persons not at home was made by means of a "times-at-home"
technique rather than by "call-backs." Either procedure is a standard
method for reducing the sample bias that would otherwise result from under-
representation in the sample of persons who are difficult to find at home.
All results reported, including the composition of the sample, are based
on data in which a "times-at-home" weighting has been incorporated.
30
Approved_arRekEma af~ P8 0269ROO1400040002-0
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
The design of the sample is that of a single stage, replicated
probability sample down to the block level in the case of urban areas,
and to segments of townships in the case of rural areas.
After stratifying the nation geographically and by size of com-
munity in order to insure conformity of the sample with the latest avail-
able estimate of the Census Bureau of the distribution of the adult popu-
lation, about 160 different sampling points or areas were selected on a
strictly random basis. The interviewers had no choice whatsoever concern-
ing the part of the city or county in which they conducted their interviews.
Approximately 10 interviews were conducted in each such randomly
selected sampling point. Interviewers were given maps of the area to
which they were assigned, with a starting point indicated, and required
to follow a specified direction. At each occupied dwelling unit, inter-
viewers were instructed to select respondents by following a prescribed
systematic method and by a male-female assignment. This procedure was
followed until the assigned number of interviews was completed.
Since this sampling procedure is designed to produce a sample
which approximates the adult civilian population (21 and. older) living
in private households in the U.S. (that is, excluding those in prisons
and hospitals, hotels, religious and educational institutions, and on
military reservations), the survey results can be applied to this popu-
lation for the purpose of projecting percentages into number of people.
The manner in which the sample is drawn also produces a sample which
approximates the population of private households in the United States.
Therefore, survey results can also be projected in terms of number of
households when appropriate.
Approved For-Releqo*,A&?~'~,,668R90-100040002-0 31
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
In interpreting survey results, it should be borne in mind that all
sample surveys are subject to sampling error, that is, the extent to which
the results may differ from what would be obtained if the whole population
surveyed had been interviewed. The size of such sampling errors depends
largely on the number of interviews.
The following tables may be used in estimating the sampling error of
any percentage in this report. The computed allowances have taken into account
the effect of the sample design upon sampling error. They may be interpreted
as indicating the range (plus or minus the figure shown) within which the
results of repeated samplings in the same time period could be expected to
vary, 95 per cent of the time, assuming the same sampling procedure, the same
interviewers, and the same questionnaire.
The first table shows how much allowance should be made for the sampl-
ing error of a percentage:
Recommended Allowance for Sampling Error
of a Percentage
In Percentage Points
(at 95 in 100 confidence level)*
----------------Sample Size-------------
1500 1000 750 600 400 200 100
Percentages near 10
2
2
3
3
4
5
7
Percentages near 20
2
.3
4
4
5
7
9
Percentages near 30
3
L
4
4
6
8
10
Percentages near 40
3
4
4.
5
6
8
1:L
Percentages near 50
3
4
4
5
6
8
11
Percentages near 60
3
4
4
5
6
8
1:L
Percentages near 70
3
4
4
4
6
8
10
Percentages near 80
2
3
4
5
7
9
Percentages near 90
2
2
3
3
4
5
7
The table would be used in the following manner: Let us say a reported
percentage is 33 for a group which includes 1500 respondents. Then we go to row
"percentages near 30" in the table and go across to the column headed "1500."
The number at this point is 3, which means that the 33 per cent obtained in the
sample is subject to a sampling error of plus or minus 3 points. Another way
4,1-The chances are 95 in 100 that the sampling error is not larger than the
figures shown.
Approved FvriWe~ 4M BM 2698 400040002-0 32
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
Another way of saying it is that very probably (95 chances out of 100) the
average of repeated samplings would be somewhere between 30 and 36, with the
most likely figure the 33 obtained.
In comparing survey results in two samples, such as, for example, men
and women, the question arises as to how large must a difference between them
be before one can be reasonably sure that it reflects a real difference. In
the tables below, the number of points which must be allowed for in such com-
parisons is indicated.
Two tables are provided. One is for percentages near 20 or 80; the
other for percentages near 50. For percentages in between, the error to be
allowed for is between that shown in the two tables:
Recommended Allowance for Sampling Error
of the Difference
TABLE A
Size of Sample
750
600
1400
200
In Percentage Points
(at 95 in 100 confidence level)*
Percentages near 20 or percentages near 80
750 600 400 200
5
5 6
6 6 7
8 8 8 10
TABLE B Percentages near 50
Size of Sample 750 600 1400 200
750 6
600 7 7
1400 7 8 8
200 10 10 10 12
Here is an example of how the tables would be used: Let us say that
50 per cent of men respond a certain way and 140 per cent of women respond that
way also, for a difference of 10 percentage points between them. Can we say
with any assurance that the 10-point difference reflects a real difference be-
tween men and women on the question? The sample contains approximately 750
men and 750 women.
Since the percentages are near 50, we consult Table B, and since the
The chances are 95 in 100 that the sampling error is not larger than the
figures shown.
Approved For f el I
 Approved For Release 2002/06/19 : CIA-RDP86B00269 R001400040002-0
two samples are about 75'0 persons each, we look for the number in the column
headed 750 which is also in the row designated 750. We find the number 6
here. This means that the allowance for error should be 6 points, and that
in concluding that the percentage among men is somewhere between 4 and 16
points higher than the percentage among women we should be wrong only about
5 per cent of the time. In other words, we can conclude with considerable
confidence that a difference exists in the direction observed and that it
amounts to at least 4 percentage points.
If, in another case, men's responses amount to 22 per cent, say, and
women's 24 per cent, we consult Table k because these percentages are near
20. We look in the column headed 750 and see that the number is 5. Obvious-
ly, then, the two-point difference is inconclusive.
Approved F
698001400040002-0
34