A PUBLIC AFFAIRS CAMPAIGN TO SUPPORT AND FOLLOW UP PRESIDENT REAGAN S TRIP TO EUROPE JUNE 5 - 11

• Document Type: CREST
• Collection: General CIA Records
• Document Number (FOIA) /ESDN (CREST): CIA-RDP83M00914R002100110001-0
• Release Decision: RIFPUB
• Original Classification: S
• Document Page Count: 13
• Document Creation Date: December 21, 2016
• Document Release Date: June 24, 2008
• Sequence Number: 1
• Publication Date: April 23, 1982
• Content Type: MEMO

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International
Communication
Agency
United States of America
State Dept. review
completed.
Dear Bill and Walt:
SECRET USICA
July 22, 1982
Per our discussion on Monday, here are some of the
materials we have been sending to Bill Clark. I
pass them on for your information and interest.
Best regards.
Sincerely,
The Honorable
William J.. Casey
Director
Central Intelligence Agency
Mr. Walter. Raymond
NSC Staff
The White House
SECRET
UNCLASSIFIED UPON REMOVAL OF ATTACHMENT
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International
Communication
Agency
United States of America
MEWRANCUM FOR: The Honorable
Judge William P. Clark, Jr.
Assistant to the President for
National Security Affairs
FROM: Charles Z. Wick
Director
DIZZ.b
SUBJECT: A Public Affairs Ctnpaign to Support and
Follow Up President Reagan's Trip to Europe
June 5 - 11
The attached strategy paper, ccmmissioned by the Policy Group
of the Project Truth Coordinating Committee, is forwarded t6
you with the request that it.be considered by a meeting of the
Cabinet Council on Economic Affairs or the National Security
Council for endorsement as guidance for everyone working on the
public affairs aspects of the President's upceaning European
trip.
This document represents an effort by our interagency
coordinating group to formulate a comprehensive public affairs
strategy for the next six months built around the keystone of
the President's trip. We see opportunities to seize the high
ground on several key public concerns - particularly the peace
issue - and have attempted to map a course of action.
Obvj.ously your support is essential to a sustained, coordinated
overseas information program in which we speak with one voice
in support of the President's policy initiatives. We
appreciate your continuing interest and encouragement.
couFIaEMAL
April 23, 1982
CONFWENflM.
UNCLASSIFIED JPON RFMOVAL OF ATTACFNEN'T
USICA
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 CONFIDENTIAL
Synopsis
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A PUBLIC AFFAIRS CAMPAIGN ZO SUPPORT AND FOLLW UP
PRESIDENT PF.AGAN'S TRIP TO EUR-JPE JUNE 2-11
Summary: This paper proposes a public affairs campaign for the
President's trip. The strategy for this campaign is divided into
three phases: laying the groundwork for the trip, maximizing the
public affairs opportunities during the visit, and minimizing
negative outcomes; and seeking long-term gains following the
President's meetings. U.S. public posture regarding major issues is
recommended. Specific targets of opportunities are suggested.
Although dealing with many domestic U.S. developments the USICA
concerns are, of course, international.
Central Recommendation
A dynamic statement of U.S. short and long-term goals for world
peace and-how we propose to continue the search is needed to help
build the necessary international support.
We can best regain the public affairs initiative from the Soviets
and respond to the anti-nuclear forces by elevating the public
debate to focus on our strategy for attaining world peace.
These purposes-can best be achieved by a carefully coordinated set
of actions cenj*ering on several central arguments to be presented by
President Reagan, articulated and reinforced by his principal
advisors and supported by key political figures and leaders here and
abroad.
It is important to seek to channel attention on the President's
.plans for world peace before the June meetings in Europe and SSOD in
New York; and to add specific proposals to the conceptual statement
just before and during the Jine trip and SSOD. A lull in activity
can be expected from late July;,to mid-September: The USG would then
renew efforts with the opening of the next UN General Assembly,
Session in the'fall.
The US approach must be perceived to be genuine, Carefully
considered, and consistent and therefore predictable. The USG
should plan actions and public pronouncements for the fall that
carry out the broad strategy and st eps announced by the President
in the next eight weeks.
CONFIDENTIAL'
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,LU+`:i- iJLPITIAL
Action Proposals
1) Private meetings by the President, and/or Vice President,
Secretary of State, Secretary of Defense and ACDA Director with
responsible leaders of private group in tlashington, D.C. during and
following the April 28 Conference of Non-Governmental Organizations
to discuss the UN SSOD at the Department of State.
2) -A major speech the President in early to mid-May at a college
commencement e.g. Eureka College May 9) presenting a "Strategy for
the Attainment of Enduring World. Peace".
3) A series of speeches, public statement or public releases on
major arms issues that summarize U.S. positions imply openings and
comprise a statement for the record.
4) Series of Public Statements on Selected Themes by Senior USG
officials including members of the SSOD Reiterating Continuing
Search by the US Peace Through Arms Reduction.
5) A Major Speech by President Reagan, such as the Commencement
Address at West Point or Annapolis, May 26, Announcing the Beginning
of START Talks, Enunciating US Goals and Posture for the Talks.
6).? Appearances at Overseas Events; e.g. the May 13-16 Dilderberg
Meeting in Norway, the June 24-26 Freidrich Ebert Foundation
"European--American Workshop on Security Issues," (USICA to provide
list of opportunities from May through December.)
7) Speech by the President at the UN SSOD.
A separate public affairs strategy paper is being completed by the
Agency on the SSOD. That paper follows from the proposals above.
Briefly, it is recommended that the President's speech at the SSOD
recapitulate-US positions enunciated prior to and during his trip to
Europe, and add?a few specific, if limited, initiatives especially
attractive to third world nations.
8. Fall UN General Assembly Speech by President or Secretary,-of
State that Summarizes US Positions to Date, Focuses on the US Search
for Peace, Repeats the Theme of the President's Trip to "Peace;
Freedom and Prosperity."
Comments on proposed Speeches and Public Events During the
President's,Trip. .
It will be important for the President in his speeches and. public
statements in Europe td continue the argument he began in pre-trip
addresses. The proposed themes of prosperity, freedom and security
should be linked.
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It is vital to recognize publically that economic problems color the
public view of defense needs, and to argue that the three goals are
inextricable elements of the larger goal of a stable peace.
In order to avoid the appearance of a diffuse and overly moralizing
statement about shared values, the London speech might focus on the
need for the West -- for all nations -- to improve democratic
self-government. This approach would give a very practical and
-definite-cast to the President's remarks. U.S. initiatives would
further the central foundations of the West. A number of
transnational institutions are already involved in this endeavor.
"ONFIDENTIAL
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.CONFIDENTIAL
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Strategy 'Paper
A PUBLIC AFFAIRS CAMPAIGN TO SUPPORT AND FOLLOW UP
PRESIDENT REAGAN'S TRIP TO EUROPE JUNE 2-11
Summary: This paper proposes a public affairs campaign
for the President's trip. The strategy for this campaign
is divided into three phases: laying the groundwork for
the trip, maximizing the public affairs opportunities
during the visit, and minimizing negative outcomes; and
seeking long-term gains following the President's
meet-ings:--U.S. public-posture regarding major Tissues is
recommended. Specific targets of opportunities are
suggested. Although dealing with many domestic U.S.
developments the USICA concerns are, of course,
international.
A. Assumptions
Public pressures both in the United States and overseas against
current U.S. security policies are likely to be more intense this
Spring than at any time in the past decade. The Vietnam-era network
of peace groups is being reconstructed and was evident in "Ground
Zero" events April 18-24, ip demonstrations here and in Europe-and
Japan, and in major demonstrations June 10 in Bonn and June 12 at
the SSOD in New York. The movements involve diverse, usually
non-political people as well as activists.
Although several polls show that Americans are very concerned about
the Soviet military buildup and international behavior, public
support for a nuclear freeze is equally widespread.
Similarly in Europe, several polls show-the appeal of a nuclear
freeze, broad oppositib`n'to the development of intermediate range
nuclear weapons such as Pershing II and Ground Launched Cruise
Missiles, and the Enhanced Radiation Weapon. While majorities of
European publics support NATO, and would defend themselves against
Soviet attack, equally sizable majorities share the sentiment,
albeit less intensely, of the anti-nuclear movement.
The several anti-nuclear movements coalescing this Spring are fueled
by mounting criticism of U.S. economic policies. Europeans unduly
criticize our monetary and trade policies as the leading cause of
Europe's economic difficultues. In the U.S., pro-freeze sentiment's
somewhat more evident among the lower middle class -- those with a
lot to lose because current economic difficulties -- than among the
upper middle class. In Europe and Japan, support for nuclear
opposition comes from a range of groups that are feeling the
economic pinch. The guns-versus-butter tradeoff is very evident,
and can become more influential in the absence of improved economic
conditions. Deep-seated concern about personal well-being, welfare
systems and material standards is a vital force behind antagonism
toward nuclear arms modernization and defense spending in Europe and
Japan, and is becoming a more prominent factor in the U.S.
The Soviets have=.generated a least, some of the movement in Europe
and will exploit every event and sponsor their own such as the May
10-15 peace conference of religious leaders.
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Therefore, the United States can not expect to mobilize a strong,
vocal majority of the American public in favor of USG positions, and
must anticipate even greater antipathy in Europe. Although the USG
may retain public support for flexibility, other governments are
likely to feel even more pressured by activist groups and public
opinion. Our long term political and security goals could be
affected significantly.
In addition, because our positions are reasoned and complex they
lack the simplicity and emotional appeal of the calls of the
anti-nuclear movement.
B. Central Recommendation
A dynamic statement of U.S. short and long-term goals for world
peace and how we propose to continue the search is needed to help
build the necessary international support.
We can best regain the public affairs initiative from the Soviets
and respond to the.anti-nuclear forces by elevating the public
debate to focus on our strategy for attaining world peace.
Only a broad, deeply desired concept of world peace can subsume
issues such as the nuclear freeze, the use of specific weapons, or
strategies of deterrence.
I
As the President in his November 18 speech, we must once again
-- Get ahead of the peace movement and the Soviets by
re-claiming a progressive leadership role;
Offer imaginative, substantive initiatives for world peace
that at least are perceived to be worthwhile alternatives
to the several proposals publicly discussed, and at most
are far-reaching enough to win sustained support from
important segments of the public here and abroad.
Thereby re-design the agenda for negotiation and public
discussion internationally, around our frame of reference
a.d terms.
These purposes can only be-achi;eved by a carefully.coordipated set
of actions centering on several central argument's to be presented
by President Reagan, articulated and reinforced by his principal
advisors and supported by key political figures and leaders here and
abroad.
C. Timing and Segu 2nce_
It is important to seek to channel attention on-the President's
plans for world peace before the June meetings'in europe and SSOD in
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New York; and to add specific proposals to the conceptual statement
just before and during the June trip and SSOD. A lull in activity
can be expected from late July to mid-September. The USG would then
renew efforts with the opening of the next UN General Assembly
Session in the fall.
D. Approaches
While a Strategy for Peace should be a distinct set of
Administration proposals with the President's personal imprimatur,
every effort should be made to develop broad political support here
and abroad. This should involve senior members of the
Administration, bi-partisan Congressional endorsement, supportive
public statements by prominent U.S. citizens" foreign officials and
leaders.
Even if there will be some who oppose or differ with some elements
of the President's strategy, it is vital that the efforts be
perceived widely as an attempt to associate with the international
concern about war and the yearning for peace and prosperity that
dominate contemporary anti-nuclear forces.
The US approach must be perceived to be genuine, carefully
considered, and consistent and therefore predictable. The USG
should plan actions and public pronouncements for the fall that
carry out the broad strategy and steps announced by the President in
the next eight weeks.
E. Action Proposals
1) Private meetings by the President, and/or vice President,
Secretary of State, Secretary of Defense and ACDA Director with
responsible leaders of private groups in Washington, D.C. during and
following the April 28 Conference of Non-Governmental Organizations
to discuss the UN SSOD at the Department~of State.
Public Affairs Purpose: to demonstrate the willingness of the
Administration to reach out and entertain the views of respected
public figures and leaders of. the peace movement. Also to give
the Administration leaders a chance personally to mention USG
commitment to an enduring peace, and exchange views on arms
reduction issues.
Conduct: photo opportunity followed by informal private
discussion's,, with no set agenda.or necessary structure; followed
by low-key positive mention of the discussions by Administration
spokesmen and hopefully positive comments by representatives at
the discussions.
USG Support: mention at White House.and Department press
briefings; private comments to influential columnists that the
meetings are phxt=of an ongoing effort by: the Administration to
hear and seriously consider the views of those concerned about
issues of war and peace, and to crafta US position which
recognizes the desirable goals and reflects those elements that
seem legitimate and practicable. USICA wireless file, Voice of
America coverage.
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2) A major speech by the President in early to Mid-May at a college
commencement (e.g. Eureka College May 9) presenting a "Strategy for
the Attainment of Enduring World Peace".
Public Affairs Purpose: To present and begin the development of
a central concept that at once integrates and elevates several
dimensions of the peace issue. Also to provide a broader
substitute for 'nuclear freeze" or "no first use of nuclear
weapons" and to focus attention on the most-'important goal of
lasting world peace. To make the case that this goal is more
important than its parts; to relate this goal to several themes
in American experience -- the search for peace, the search for
prosperity and the search for freedom.
Conduct: The speech, presented at a college commencement, would
invariably suggest comparisons with the World Peace speech of
John F. Kennedy in 1963. It should be promoted as deserving
national and international TV and radio coverage.
USG Support: Off-the-record or deep-background discussions with
leading columnists and commentators. Live Satellite-and taped
feeds facilitated by USICA overseas; full VOA and USICA Wireless
File coverage; fast pamphlet production and distribution in
English, French, Spanish, German, and by individual USICA posts
in host.country languages. USICA Foreign Press Center set up
special brief tour for selected group of foreign jurnalists to
personally attend the commencement and do local color on
American hopes and fears about preventing nuclear war,
maintaining our security interests even if it is costly and.,
containing Soviet expansion.
3) A series of speeches or public statements or public releases on
major arms issues that summarize U.S. positions, imply openings and
comprise a statement for the record.
Public Affairs Purpose: To keep before the public USG concern
for attaining peace through arms reduction. To establish US
orientation, if not detailed positions,, on major arms issues.
To remind publics of the wide'scope of US concgrns, and the
-diverse efforts undertaken by the USG in the past three
decades. To have ready for the SSOD a compendium that-US
briefers, the US delegation and US officials abroad can call
upon readily.
Conduct: Senior USG officials*should present.a speech, fully
coordinated, within the USG, on selected issue areas including a
summary of our position at INF.
U?G Support: Full USICA, VOA Wireless File coverage; special
p3ress briefings at USICA foreign press center; exclusive
interviews for selected senior foreign correspondents, or small
groups of selected correspondents with appropriate USG officials
(Field, Rostow, Burt, Peri , others.)
CO NFiDENTIAL
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4) Series of Public Statements on Selected Themes by Senior USG
officials including members of the SSOD Delegation Reiterating
Continuing Search by the US for Peace Through Arms Reduction.
Public Affairs Purpose: To reiterate USG active search for ways
to reduce arms, increase international stability while
protecting Western security and thereby assure lasting peace.
To provide-, alternatives-for the-growing -press .=c-overrage--of
anti-nuclear events. To provide opportunities for meetings with
concerned groups, to be perceived as reaching out to
anti-nuclear and peace forces.
Conduct: Senior and middle level US officials should repeat the
central goal of lasting peace through arms reduction, develop
USG views on the need for verification, the need for equality of
arms, the desirability of regional self-defense to avoid
situations that draw in outside powers stress the history of
U.S. arms efforts, other themes.
USG Support: VOA and USICA Wireless File coverage, USICA
Foreign Press Center facilitate foreign press coverage,.
supportive briefings or interviews.
5) A Major Speech by President Reagan, such as the Commencement
Address at.West Point or Annapolis, May 26, Announcing the Beginning
of START Talks, Enunciating US Goals and Posture for the Talks.
Public. Affairs Purpose: To capture the initiative for the US in
the Public arena. To focus global attention on the US agenda
for arms reduction. To demonstrate USG bona fides in the search
for peace. To link military preparedness and arms reduction as
necessary complements in the attainment of stability and lasting
peace.
Conduct: Set at one of this nation's prestigious military
academies, the, speech will suggest a national consensus in
support of attaining a stable world peace. While honoring those
who serve in America's militar.y-,:,the speech will be perceived
overseas as haN'ing the support of US defense institutions. The
speech will make the point that this nation views military
preparedness as. a deterrent and therefore an instrument of peace
rather than-destruction.
USG Support: Secretary of State Haig Backgrounder, similar to
the backgrounder November 18. Full VOA and USICA Wireless File
Coverage; USICA to facilitate live satellite. broadcast or taped
feeds, as well as foreign press coverage. Appearances by Vice
President Bush, Secretary of State Haig, Secretary of Defense
Weinberger, Judge Clark, others on talk shows; USICA pickup for
use abroad.
6) Appearances at Overseas Events; e.g. the May 13-16 Bilderberg
Meeting in.Norway, the June 24-26 Freidrich Ebert Foundation
'European-American Workshop on Security Issues,' (USICA to provide
list of opportunities from May through December.)
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Public Affairs Purpose: To present US views and USG positions
on East-West relations, security issues. To demonstrate our
receptivity to the views of others. To reiterate US concerns
for working out a stable peace.
Conduct: Senior and middle level officials would participate in
these meetings and ancillary functions including press contact
and public---briefings, arranged by USICA posts
USG-Support: Commitments by USG officials, respected
Congressional leaders and influential private citizens are
needed. USICA and USICA posts will make all arrangements.
7) Speech by the President at the UN SSOD
A separate public affairs strategy paper is being completed by the
Agency on the SSOD. That paper follows from the proposals above.
Briefly, that the President's speech at the SSOD recapitulate US
positions enunciated prior to and during his trip to Europe, and add
a few specific, if limited, initiatives especially attractive to
third world nations.
8) Fall UN General Assembly Speech by President or Secretary of
State that Summarizes US Positions to Date, Focuses on the US Search
for Peace, Repeats the Theme of the President's Trip on "Peace,
Freedom and Prosperity."
Public Affairs Purpose: To reinforce US efforts to gain
recognition as a mainstay of global peace and with support for
US positions; to continue to set the agenda for international
discussion rather than react to the Soviet or third world agenda
USG Support: Secretary of State or US Ambassador to the UN
Kirkpatrick backgrounder on the speech. USICA Wireless File and
VOA Coverage; USICA facilitates foreign media coverage.
E. Comments on Proposed Speeches and Public Events During the
President's Trip
In his speeches and public statements in Europe, it will be
important for the President to continue.the argument he'began in
pre-trip addresses. The proposed themes of prosperity., freedom and
security should be linked.
It is vital to recognize publically that economic problems color the
public view of defense needs, and to argue that the three goals are
inextricable elements of the larger goal of a stable peace.
After the Versailles meeting a Presidential statement could
acknowledge the shared Western concerns about the health of the
global economy.-. Specific commitments fpr actions that respond to
important to European concerns will gain a positive public response
and set a constructive tone for the entire trip. .
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The Agency has developed a public affairs paper recommending
possible U.S. public. posture regarding economic issues that will
arise at the Versailles meeting and remain significant later
(attached). Like the Department of State memorandum of April 8 on
the two summits, this paper recognizes-the important spillover
affect that the Versailles Conference will have on the rest of the
trip. Our research shows that economic issues are exerting a clear
influence on the willingness of the Western community__to _coo perate .
on political/security affairs.
The President can make the case that the Western community should
regard a healthy economic situation as a vital base for needed
security measures, and that adequate security -- as shown by recent
history -- is a central requisite for stable Western economic growth
and material well-being, and even for a stable political basis for
East-West relations.
The London speech should challenge younger generations to study the
past, communicate with those who have earlier experience and build
on a future that improves upon the past. The speech would be, in
effect, another commencement address by a senior statesman yet
should avoid appearing patronizing. As suggested in the Department
of State memoranda of April 8, the speech should recommend
innovative ways for the Western community to renew shared values.
In order to avoid the appearance of a diffuse and overly moralizing
statement about shared values, the London speech might focus on the
need for the West -- for all nations -- to improve democratic
self-government. This approach would give a very practical and
definite cast to the President's remarks. U.S. initiatives would
further the central foundations of the West. A number of
transnational institutions are already involved in this endeavor.
The President's speech can point out the challenge to the global
community to achieve stable self-government that advances human
interests. This is a significant-international concern with
implications for a contrast between democracy and authoritarian or
totalitarian approaches. It provides one rationale for U.S. views
of East-West and North-South relations that is important to: make,
especially because of the high level of political cynicism in Europe
regarding U.S. motives. . ,
Carefully crafted, the. London speech could be a highly useful basis
for explaining American world views, and for designing an acceptable
public framework for viewing diverse US policies.
F. Additional Opportunities; Followup
In addition a number of,'events and opportunities in the coming six
months, while not in all cases focused directly on the President',s
trip, will have a bearing on US policy objectives.
For example, the May 10 luncheon of Soviet emigres, including
Alexander Solzhenitsyn, should make a highly charged moral statement
about the hypocrisy.of the Soviet Union conference of religious
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figures to discuss world peace. Private U.S. religious leaders are
considering additional actions and public statements. Foreign
officials and leaders should be encouraged to speak out also. For
each of the several preparatory and followup meetings to the Summit,
U.S. officials should in their public statements reiterate the
broader objectives of the U.S. and allied objective of a stable
peace.
USICA would, with State, Defense, the NSC and ACDA assign-------
responsibilities __and develop a package of materials for U . use,
for private.sector groups to use overseas, and as background use in
encouraging public statements and articles by. foreign officials and
leaders.
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