AGENCY RELATIONS WITH NEWS MEDIA

• Document Type: CREST
• Collection: General CIA Records
• Document Number (FOIA) /ESDN (CREST): CIA-RDP80B01676R000100130041-4
• Release Decision: RIPPUB
• Original Classification: S
• Document Page Count: 22
• Document Creation Date: December 15, 2016
• Document Release Date: September 27, 2002
• Sequence Number: 41
• Publication Date: January 16, 1964
• Content Type: MF

Approved For Release 2002/10/22 CIA-RDP80B01676R000100130041-4
THE DIRECTOR OF CENTRAL INTELLIGENCE
16 January 1964
SUBJECT : Agency Relations with News Media
1. Policy guidance concrrning the handling of relations with
news media will be issued from time to time by the Director or
Deputy Director, and under no circumstances is to be changed or
modified except by the Director or Deputy Director in written form,
or orally and confirmed by implementing memorandum.
2. News media contact for background briefings are to be on
a non-attributable basis and are to involve areas of discussion
approved by the Director or the Deputy Director after coordination
by him with the White House, Department of State. and the Depart-
ment of Defense, as appropriate. Such briefings must always be
conducted on an individual and never on a collective basis and with
customary care to avoid disclosures with respect to intelligence
information, estimates or administration policy resulting therefrom.
Briefings involving attribution should be avoided at all times except un-
der the specific authority of the Director or Deputy Director, such
authority to be granted after receipt of policy guidance from the White
House.
3. As a general rule, in the absence of specific instructions
and coordination in accordance with paragraph 2 preceding, CIA
shall make no releases on any of its estimates, analyses, or reports,
whether classified or not. It is considered preferable that such
releases be made, if at all, by departments or agencies other than.
CIA.
4. The substance of personal contacts with individuals of the
press, either socially or otherwise, will be recorded in a memo-
randum for the record as is the Agency's present practice, and a
copy forwarded to Mr. Chretien for his information.
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 Approved For Release 2002/10/? r , A- 80B01676R000100130041-4
"; `? r.. ; red ~~
5. It continues to be my desire to create an "image" of CIA
which identifies the Agency with its statutory responsibility for
assembling, analyzing, and evaluating all intelligence of national
significance and reporting the substance of this intelligence to
policy makers. This image can be conveyed by emphasizing the
Agency's statutory role, as contrasted to its operational activities,
in private discussions with our counterparts in Government, with
members of Congress and in occasional meetings with influential
members of the press or general public. It is not desirable in
discussions of this character to refer to operational achievements
or substantive production or to make any statements bearing or
susceptible to attribution.
6. As recent publicity involving the Agency has probably had
a varying impact upon different components, Deputy Directors are
requested to submit to the DDCI statements which assess the
implications of this publicity for their particular areas with recom-
mendations as to what action they consider appropriate to accomplish
the purpose outlined in paragraph 5.
Jo A.' c
1-1~ Director
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aabo s"e Of psr oo 1 cats with i" id o
X at odor *, will be rac*r4od in a zaamo
#o the .Ag.*cy''s rmsont pzt+ 1c*.
bit * O: $tiou.
SPECIAL HANDLING
NO DISTRIBUTION
-
a
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S. It continues to be my d*siliero to create an :fix *gs" of ~ IA
wbAch idonti es the Agency with its etatutery responsibility for
analysing, and evaluating all inteligenc* of rational
sting the substance of this t t#Ulg+e a to
s image can be convoyed bye p icing the
ry role, as contrasted to its operational, activitiss,
x s.+l bers of Congress and in occasional n Aeetings with luantial
me press or general
pub3ic? It is Ekot desirable in
of this character to refer to eporational achievre resents
O"s" ntlv,e production or to na.k.. any stater entn bearing or
k1o
bl
am
e to attribution.
6- As recent publicity involving the Agenc)r has probabl
y
a l g impact upon d fersnt co4p"*"s. Deputy Directors are
impl ations of this publicity for their particular areas with re t-YE-
etbti :us as to what aeon they consider appropriate to accosr.
44 In paragraph :5.
/s1
Saba A. cCone
Director
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 6 yii-
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THE DIRECTOR OF CENTRAL INTELLIGENCE
16 January 1964
MEMORANDUM FOR: Executive Committee
SUBJECT : Agency Relations with News Media
1. Policy guidance concerning the handling of relations with
news media will be issued from time to time by the Director or
Deputy Director, and under no circumstances is to be changed or
modified except by the Director or Deputy Director in written form,
or orally and confirmed by implementing memorandum.
2. News media contact for background briefings are to be on
a non-attributable basis and are to involve areas of discussion
approved by the Director or the Deputy Director after coordination
by him with the White House, Department of State, and the Depart-
ment of Defense, as appropriate. Such briefings must always be
conducted on an individual and never on a collective basis and wi-la
customary care to avoid disclosures with respect to intelligence
information, estimates or administration policy resulting therefr:-_
Briefings involving attribution should be avoided at all times exc,
der the specific authority of the Director or Deputy Director, sure
authority to be granted after receipt of policy guidance from the
House.
3. As a general rule, in the absence of specific instructions
and coordination in accordance with paragraph 2 preceding, CIA
shall make no releases on any of its estimates, analyses, or repor;::.,
whether classified or not. It is considered preferable that such
releases ;e made, if at all, by departments or agencies other than
CIA.
4. The substance of personal contacts with individuals of the
press, either socially or otherwise, will be recorded in a memo-
randum for the record as is the Agency's present practice, and a
copy forwarded to Mr. Chretien for his information.
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5. It continues to be my desire to create an "image" of CIA
which identifies the Agency with its statutory responsibility for
assembling, analyzing, and evaluating all intelligence of national
significance and reporting the substance of this intelligence to
policy makers. This image can be conveyed by emphasizing the
Agency's statutory role, as contrasted to its operational activities,
in private discussions with our counterparts in Government, with
members of Congress and in occasional meetings with influential
members of the press or general public. It is not desirable in
discussions of this character to refer to operational achievements
or substantive production or to make any statements bearing or
susceptible to attribution.
6. As recent publicity involving the Agency has probably had
a varying impact upon different components, Deputy Directors are
requested to submit to the DDCI statements which assess the
implications of this publicity for their particular areas with recom-
mendations as to what action they consider appropriate to accomplish
the purpose outlined in paragraph 5.
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IDAUGN54 Iv I WHREPLACES FORM 10-101
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10 FEB 1964
MEMORANDUM FOR: Deputy Director of Central Intelligence
SUBJECT Agency Relations with News Media
1. This memorandum is in response to paragraph 6 of
Mr. McCone's memorandum for the Executive Committee of
16 January, same subject.
2. The recent publicity has not had significant impact
upon the Directorate of Intelligence. Insofar as it is
discernible the thrust of the reaction of our personnel has
been in the direction of returning to a "no comment" policy.
3. There is uniform agreement, however, that we should
make a sharp distinction between our policy for dealing with
the press and, our policy covering outside contacts of CIA
personnel. While our dealings with the press should. be minimal,
current restrictions on the identification of DDI personnel
could to advantage be relaxed. Thus in at least selected. cases
personnel would be identified. with CIA instead of merely
"US Government" (a tag which is often either meaningless or
ridiculous). Moreover, we should continue our present limited.
distribution of unclassified economic reports.
RAY . CLINE
Deputy Director (Intelligence)
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25X1
 SECRET DD/S 64-0652
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tlv- IrAt
13FEB1964
MEMORANDUM FOR: Deputy Director of Central Intelligence
SUBJECT : Agency Relations with News Media
REFERENCE : Executive Memo No. 121 dtd 16 Jan 1964 to Deputy
Directors and Heads of Independent Offices fm
DCI, same subject
1. This memorandum is for information only. It responds to the Director's
request that the Deputy Directors assess the implications of recent publicity for
their particular areas of responsibility.
2. In terms of the possible effect upon the discharge of the Agency's Support
responsibilities, there has been no measurable impact and none is expected. With
the exception of the Director of Personnel, however, all of the Support Office Heads
agree that the public image of the Agency suffered. The Director of Personnel
believes that publicity which reflects favorably upon the Agency and brings to public
attention facets of our work which have been relatively unknown to the general public
will work to the advantage of the Agency particularly in our efforts to recruit superior
candidates for employment. Our experience last fall with the "100 Universities
Program" demonstrated quite conclusively that presentations to the public which are
carefully planned and deliberately placed in a proper security context before they
are released to the public can make a very positive contribution toward the creation
of a better public understanding and awareness of our true role in this country's
foreign affairs. I believe it is possible to have an aggressive and positive public
relations program in this pattern without any underlying implications that recruit-
ment is the objective.
3. Among the other Support components the consensus is that any news release
or news conference which deals with the substantive aspects of our operational
activity or the content of our intelligence output will not only weaken our security
but will probably cause adverse public reaction. It is also felt that employee morale
may suffer and our people may become confused by any significant departure from
our traditional policy unless they are adequately prepared in advance for a new
approach to public attribution. Our employees are educated from the time they
enter on duty to remain silent about the Agency's activities and to offer no comment
in response to public criticism. In general they have learned to live with the relative
anonymity imposed upon them by the Agency and their morale normally survives very
commendably the occasional journalistic outbursts against CIA. Most of them have
come to believe that the best image for the Agency is that of the "silent anonymous
7 ` w.~r....nre
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SECRET ~I latisI
 SECRET
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service." If we plan now to alter our attitude toward public acclaim, I believe we
should first develop a carefully conceived program and announce it internally to
all of our own people in order that they can be educated and prepared to adjust
their responses in their personal lives.
4. In summary, it seems to me that the objective of creating an image of
CIA identifying it with its statutory responsibility can best be undertaken by a
program patterned after the "100 Universities Program" which we found to be
so successful last fall. In all probability any positive public relations effort we
undertake should not be pointed at the public information media directly but should
perhaps reach them through the technique of causing them to report upon partici-
pation by our senior officials in activities of interest to the public and related to
our statutory responsibilities. Any presentations we make should be carefully
planned and thoroughly considered in terms of possible adverse affects upon our
security or any other aspect of our functions before they are released for public
consumption. Employees should be thoroughly informed of the purpose, intent,
and nature of the program and should be given very definite policy guidance for
their own personal conduct.
25X1
L. K. White
Deputy Director
for Support
Y
E1114% w~._.i.
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 Approved For Release 2002110122': CIA-RDP80B01676R000100130041-4
16 January 1964
MEMORANDUM FOR: Executive Committee
SUBJECT : Agency Relations with News Media
1. Policy guidance concerning the handling of relations with
news media will be issued from time to time by the Director or
Deputy Director, and under no circumstances is to be changed or
modified except by the Director or Deputy Director in written form,
or orally and confirmed by implementing memorandum.
2. News media contact for background briefings are to be on
a non-attributable basis and are to involve areas of discussion
approved by the Director or the Deputy Director after coordination
by him with the White House, Department of State, and the Depart-
ment of Defense, as appropriate. Such briefings must always be
conducted on an individual and never on a collective basis and with
customary care to avoid disclosures with respect to intelligence
information, estimates or administration policy resulting therefrom.
Briefings involving attribution. should be avoided at all times except un-
der the specific authority of the Director or Deputy Director, such
authority to be granted after receipt of policy guidance from the White
House.
3. As a general rule, in the absence of specific instructions
and coordination in accordance with paragraph 2 preceding, CIA
shall make no releases on any of its estimates, analyses, or reports
whether classified or not. It is considered preferable that such
releases be made, if at all, by departments or agencies other than
C.A.
4. The substance of personal contacts with individuals of the
press, either socially or otherwise, wi.-_ be recorded in a memo-
randum for the record as is the Agency's present practice, and a
copy forwarded to Mr. Chretien for his information.
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5. It continues to be my desire to create an "image" of CIA
which identifies the Agency with its statutory responsibility for
assembling, analyzing, and evaluating all intelligence of national
significance and reporting the substance of this intelligence to
policy makers. This image can be conveyed by emphasizing the
Agency's statutory role, as contrasted to its operational activities,
in private discussions with our counterparts in Government, with
members of Congress and in occasional meetings with influential
members of the press or general public. It is not desirable in
discussions of this character to refer to operational achievements
or substantive production or to make any statements bearing or
susceptible to attribution.
6. As recent publicity involving the Agency has probably had
a vary:. 2mpact upon different components, Deputy Directors are
requested to submit to the DDC.I statements which assess the
implications of this publicity for their particular areas with recom-
mendations as to what action they consider appropriate to accomplish
the purpose outlined in paragraph 5.
i
Jo n A. cCConee
Director
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 Approved For Release 2002/10/22 : C
GEM
EYES ONLY
16 January 1964
1. Attached is a proposed memorandum for you to sign.
Copies will then be given to each of the officers who attend
the morning meetings. This memo has already been read
almost verbatim to the members of the Executive Committee
by me and was handled as a directive for their guidance. Its
phraseology corresponds to that proposed by you in your draft
memorandum of 13 January (attached as Tab A).
2. Discussions with Mr. Bross, Mr. Kirkpatrick, and
Mr. Chretien resulted in this final memo. A separate proposal
will be made later for the establishment of a guidance committee
to study means by which the Agency "image" can best be put
forward in accordance with paragraph 5. This committee will
have the benefit of the reports called for in paragraph 6. The
makeup of this committee has not yet been agreed but my own
inclination is to avoid using our senior commanders whose time
is already too heavily absorbed by other matters. I would prefer
to use some of our more senior officers who do not have immedi-
ate operating and command responsibilities and possibly with
some assistance from
3. I recommend that you sign the attached memorandum
as written.
e:3 -
Marshall S. Carter
Lieutenant General, USA
Deputy Director
SECRET
EYES ONLY
25X1
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DRAFT:JAM/mcm 13 Jan 64
MEMORANDUM: Handling of Publicity
1. There is hereby established a committee on public
relations under the Chairmanship of Mr. Kirkpatrick and composed
of Messrs. Cline, Helms and Chretien. Each member is authorized
to appoint an alternate to serve thereon in his absence. The purpose
of this committee will be to review and approve all activities in
press relations and the manner in which the CIA policy is to be
implemented.
2. Policy guidance will be is sued from time to time by the
Director or Deputy Director and under no circumstances is to be
changed or modified by either the committee or members of the
organization. Modifications and policy guidance thereto will be
issued by the Director or Deputy Director in written form or
issued orally and covered by implementing memorandum.
3. Press releases for background briefings of either
attributable or unattributable nature are to be coordinated by the
committee chairman and his designees with the White House, Depart-
ment of State, Department of Defense, or any other department or
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4. As a general rule in the absence of specific instructions
and coordination with the White House, State and others, CIA
shall make no releases on any of its estimates, analyses, or
reports, whether classified or not. It is considered preferable
that such releases be made by the Department of State or others.
5. The substance of personal contacts with individuals of
the press, either socially or otherwise, should be recorded in
a memorandum for the record as is the Agency's practice.
6. With respect to DCI's desire to create an ''image" of CIA
as carrying its primary responsibility of assembling all intelligence,
its analyses and evaluation, and reporting this to policy makers,
it continues to be my desire that this be done. This can be done
by emphasizing this role as contrasted with the operational role
and by private discussions with our counterparts in Government,
members of Congress, and members of the press on occasion of
meeting them, and with members of the public. It is not necessary
in advancing this responsibility to do anything but refer to the
statutory responsibility in the manner in which this responsibility
was charged. It is not necessary to refer to any of our production
or is it necessary that statements bearing attribution be made.
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Mr. Chretien:
The original of this memo was
passed through to who
returned it to DD/P in a sealed envelope.
Consequently I do not know whether or not
this should be considered an official copy.
NOTE:
25X1
25X1
DD/P reply to Executive Memorandum #121
was ER 64-728 dated 29 Jan
frorr E
uary 1964.
It
went
xecutive Director to
(w
ho
25X1
rob
bl
p
a
y passed it on t
as the
25X1
next ER record shows it goi
envelo
b
ng in a seal
ed
pe
ack to DD/P from
1 :
1
25X1
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NDUM YOU'. Deputy r rireector Df Gerttral Interline ce
IUBJECT Agency ei&tfcarja with Nevis
I. At
EI' ~: SCI or orandum of ;6 January t964.
sar a eub;~aect, pares. 5 and 6
ev rY ).+.o a %.. - --- - --
officers understand and conform strictly with its pro
--ti-.n ta.& r,. i r*ncee rmemoasanndum to the atten
y/ b11
via ions.
Z. The spate Of adverse press comment an t; during recent
no
g __ _ - Tr as and Saba.
months has ceased conce fl ,,
are unlikely to have lasting effect but those of Harry
t' 1- % t Vat *ape -
- been
& "
a
1
as
f tb
. They are
%v =c trthy and the editorials o
be
e
ar
?bing because they app
+ mm+mists. '1`'# are has been a good areal
b
y
itation
vaeti-~s t~sd for explo requ+cing of anti-CIA press critfc3arrr abroad. All in all, however,
of i
have the impression that the net harm done has not yet been very great
f rays ffi_ the better. I*-
- __-*
o
f
o
and the less GIVOCL notice
e* selective effort + our paw
e
ations
r
directl there =my be many situ
e awe of the swat damaging results of all this
ns yor
l the to can help. and on our
criticism is likely to be its effect on o>~r recruiting program
untor officers.
fi i~sases by CJ_A of information on the Soviet sc+ nom c slo' -
Unfortunately too many foreign CoM-
broad
d
.
a
ly note
wrrs was widedcr, entatore took their cue from American a ca the fact that CIA rhad was
x aattent .ort paid to a ytlcaaal sub,ata ea
r, inert
i
s .
>
.seed the information. There has been a a an
& tthe
.Economist gave us seams to be fairer than 25X1
l>a3ty o the 17. pres+as, in time, professional journals and .peCi<sed
publicattt~ns in both Europe aand the U. S. will robabt do'betteer us can
thin topic.
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25X1
ree entirely with the general Philosophy express
`hilex I a
g
graph of the reference, I would still hopes that very gradually, ever
somewhat # -
e
a
i
r
t
t
smight aic+ciu
this Agency's Clandestine a vice -
d Kff fil~lFl~.M'YA
an
ion as an
t
ay
?c --
proveect public epu
composed of intelligent, alert. devoted, hard-working officers rather than
a motley crew of adventurers intent upon taking U. S. policy Into their own
done eccas*onalty but consistently would help. The'
hi
ngs
rea t
to be, I a should not appear to be in response to particular criticisms as the de-
0 t in unusual circomstaceS, such as
Public assurances from high policy officials (the members
oup, e, g.) that CIA is regularly and thoroughly
~. ,..-._ --
scrutinized from the policy coordination viiewwpoi. Public state-
naents should be few in number but on important occasion: and -
fore prestigious groups. Occasional background briefingsr by the
President of veele cteed reporters and Congx+sesxnean--stxsssing his
knowledge of CIA and confic .ce in iit--would be beelpfeat.
Extremely selective, informal, off -the- re'" cc veer-
by senior CIA officials with a limited a beer of key re-
and cornmentators on either an individual. or small-group
and serio
tulle and c
of ms's eoeratisa elements as well as the s-gn
i.ty of many of the problems we face in mosi parco
tl
y
cenv,rt*tior's xnigbt or might not lead direc
to ori:nteed articles but ohauld s-ev4r x
it in .ttrl'batsbl
on anyt
the;
agates
ie3 aim of impressing th*Tn with the profes$loaalisr
f .starbU lti: background or frames of r erence
ch suspected Agency action or lack of action could be
25X1
placed by newspapermen.
c. Collection and presentation a 25X1
material which proves that the Soviets, and other ..ornrieta
are engaged in a world-wide effort to discredit this Agency with
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both the American public and the people of other countries. There
is a. considerable body of evidence on Communist ni&infor atiOn
efforts which can be used to good effect wit aut jeopardizing se-
curity.
chard Helrn o
putt' Director foa Puns
25X1
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(CLASSIFICATION)
EXECUTIVE MEMORANDUM
OFFICE OF THE DIRECTOR
EXECUTIVE MEMORANDUM No.
121
DATE
16 January 1964
TO:
ROOM NO.
Deputy Director (Plans)
3 C 34
Deputy Director (Intelligence)
Deputy Director (Science & Technology)
Deputy Director (Support)
FXMIalmuer
Inspector General
7 D 49
General Counsel
7 D 07
Assistant Director for National Estimates
7 E 47
Asset Dir for Current Intelligence
7 G 15
Chairman, Watch Committee
3 E 13
Mr. Paul Chretien
1 F 08
D CI
Copies: DDCI /
ExecDir-Compt.
ER
This memorandum contains information for the addressees. Ad-
dressees may give this memorandum additional circulation within
their components as required. All copies should be destroyed, not
filed, upon completion of circulation. A master file will be kept in
the Executive Director's Office and will be available upon request.
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downgrading and
(CLASSIFICATION) ded,, f,otion
 ro gw eas 2l0W/A 2c;AGIpt 13
UNCLASSIFIED D CONFIDENTIAL SF.CRF.T
CENTRAL INTELLIGENCE AGENCY
OFFICIAL ROUTING SLIP
TO
N MEAND DRESS
DATE
INITIALS
I
D 1`LL3 2 . } (~ r
2
3
4
5
6
ACTION
DIRECT REPLY
PREPARE REPLY
APPROVAL
DISPATCH
RECOMMENDATION
COMMENT
FILE
RETURN
CONCURRENCE
INFORMATION
SIGNATURE
Remarks :
FOLD HERE TO RETURN TO SENDER
FROM: NAME, ADDRESS AND PHONE NO.
DATE
DDI 7E32 Hqs
p
~o~t
7
FORM NO. 237 Use previous editions
2-61
(40)
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0041-4
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(CLASSIFICATION)
CENTRAL INTELLIGENCE AGENCY
EXECUTIVE MEMORANDUM
OFFICE OF THE DIRECTOR
ER 64 -411
EXECUTIVE MEMORANDUM No.
DATE _ 16 January 1964
TO:
Deputy Director (Plans)
Deputy Director (Intelligence)
Deputy Director (Science & Technology)
Deputy Director (Support)
Comptroller
Inspector General
General Counsel
Assistant Director for National Estimates
Asstt Dir for Current Intelligence
Chairman, Watch Committee
Mr. Paul Chretien
ROOM NO.
Copies: DCI
DDCI
Exe cDir - Comptr olle r
ER.,
This memorandum contains information for the addressees. Ad-
dressees may give this memorandum additional circulation within
their components as required. All copies should be destroyed, not
filed, upon completion of circulation. A master file will be kept in
the Executive Director's Office and will be available upon request.
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E.ctudad from automafic
CLASSIFICATION do"ngroding and
~( ) dda.,raean