ALUMNI NEWS

• Document Type: CREST
• Collection: General CIA Records
• Document Number (FOIA) /ESDN (CREST): CIA-RDP78-03527A000400270021-0
• Release Decision: RIFPUB
• Original Classification: K
• Document Page Count: 8
• Document Creation Date: December 12, 2016
• Document Release Date: January 22, 2002
• Sequence Number: 21
• Publication Date: January 1, 1961
• Content Type: MAGAZINE

FYI-Next Session, the 9th, begins January 23, 1961.
Enrollment is picking up.
More than 100 business executives have completed
the BCIU Training Program to date. The roster of
all the graduates, including wives, giving business
affiliation and job function as well as address, will be
published in August 1961. The register will facilitate
keeling in touch and _making it easier it the alumni
to assist one anotluer, particularly newcomers in a
foreign area.
Meanwhile .. .
ALUMNI NEWS
Many letters from alumni reach Ambassador Randall,
Dr. Franklin, Mr. Schaler and others connected with
the Program and brings us up to date on what you
are doing, your experiences overseas. Reports on the
applicability of the course content in foreign assign-
ments are especially useful and appreciated. Your
observations are valuable to the constant effort to
make the BCIU Training Program as effective as
possible.
BCIU Executive Committee member Theodore S. Repplier,
President of the Advertising Council, in conversation with
John T. Connor, President of Merck and Company and
member of the BCIU Policy Board, before an 8th Session
dinner meeting during which Mr. Connor described some
of his experiences and those of his firm in doing business
overseas.
Johnny Johnson (III) visited with Lloyd Mulit
(III) in Pernis, Holland in October. Morrie John
son (III) has just returned from a 32,000-mile trip
through Europe, Africa and South America and will
retrace his steps in latter part of January . . . Peru,
Brazil, South Africa. He reports that sales are up in
most of General Mill's foreign affiliates but increasing
competition is causing selling costs to rise. Morrie
met Phil Johnson (III) in Rio in October. Phil was
on a short trip, is still based in Battle Creek, Mich.,
U.S.A.
Tom Gaines (III) has moved from Bogota, Colum-
bia, S.A. to Houston, Texas, U.S.A. Bert B. Miller,
Asst. to President of Ohio Oil Company, was not able
Ed Stewart (III) has been looking after Johnson &
Johnson projects in Brazil, Philippines and Venezuela.
Sid Feldmans (IV) on their return trip from India
visited with the Capehart Harneys (IV) in Rome
in October.
Clifford Drake (I), formerly in Cuba, is now General
Manager of Texaco Caribbean, Inc. with base in
Kingston, Jamaica. David Anderson (I) is now
handling public relations matters relating to Central
American and Caribbean economic growth from Coral
Gables, Florida, rather than Havana, Cuba.
Art and Phoebe Corney (V) have been traveling in
Canada on Republic Steel business.
George and Mabel Gilbert (V) just returned from
three months in Australia, two weeks in Tokyo where
they bumped into Dr. Edward Hall ("The Silent
Language") in the lobby of the Tokyo Hotel.
Judith Peterson (IV) reports from Bogota, Columbia,
that Spanish language course tapes, books and material
for reading prepared by Sr. Pineda, have just reached
her for futher language training.
Bill Howe (VI) ran into Jerry Wasylyk (VI) in Rio in
November. Both are currently back in the U.S.A.
to attend a regular Training Session, but came to the Rudy Swanson (I) checked up on the progress of the
AU campus for two solid weeks of Spanish language Program by visiting the 8th Session.
study under Sr. Hugo Pineda at Bill Ballin's (VI) Jack Thuerman (VII) returned for two weeks of
recommendation. intensive language at the end of the 8th Session (Dec.)
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 of
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(School rr e ~ ~1~ CIA P~$ 6 O fl@~~O~QZ1xtional Geonomics)
o Inter i e, ct1~l" versttyl prtor to an eveninn meetinv ~f rha Rtt, co-:,,.,
SEVENTH SESSION, September 12 to October 7, 1960,
Fourth Row L to R: Dr. Charles O. Lerche, Jr., Professor of
International Relations; Dr. Abdul A. Said, Assistant Dean
of the School of International Service; Robert R. Pfeifer
(Cluett, Peabody & Co.), John W. Lendved (Chain Belt Co.),
William A. Goodyear (California Texas Oil Co.), Clark
Prather (Texaco Africa Ltd.), Peter M. Kroon (Minnesota
Mining & Manufacturing Co.), Ambassador Harold M.
Randall, Director of the Training Program; Third Row:
Deputy Director Otto Schaler, John H. Thuerman (Chain
Imm
Belt Co.), Paul E. Hamilton (John Deere Intercontinental,
S. A.), Roy W. Brandel (Chain Belt Co.), Adolf J. Pingarron
(Interchemical Corp.), John E. F. Gaston (Texas Petroleum
Co.); Second Row: Mrs. Donna Hamilton, Mrs. Theo Ann
Brandel, Mrs. Marion Lendved, Mrs. Jacqueline Prather, Dr.
Esther Cole Franklin, Director of the Wives' Program;
Graham French (Attorney); First Row: Mrs. Maureen Pfeifer,
Mrs. Sara Todderud (wife of R. E. Todderud, Eli Lilly
International), Mrs. Mildred Pingarron, Mrs. Ena Gaston,
Mrs. Ruth Kroon, Mrs. Nellie Randall.
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Assistant Secretary of State for Africa Joseph C. Satter-
thwaite described the situation in Africa today during dinner
meeting with the Seventh Session. Secretary Satterthwaite is
BCIU Latin American Radio Project
On a seven-week tour of eight Latin American repub-
lics, BCIU's media consultant Thayer Waldo tape-
recorded 53 interviews with 67 individuals, as raw
material for the Spanish-language radio program series
which the Council will prepare for broadcast through
major medium-wave outlets in that area. A version
in English is to be used by Voice of America, but the
broadcasts in Spanish will emanate from private busi-
ness.
Interviewees included business leaders, both North
American and national; national employees of U. S.
shown with (L to R): Mr. and Mrs. Peter M. Kroon, Dr.
W. Wendell Cleland, Co-ordinator of the Middle-East Area
Course, and John H. Thuerman (Chain Belt Co.).
business affiliates, educators, economists, government
officials, labor leaders and representatives of student
groups. The complete series will explore a broad set
of themes dealing with all aspects of the role of the
private enterprise system.
At the same time, firm commitments were made for
such broadcasts at prime time in every country visited.
Local identification, usually with bi-national business
groups, was also set up. The programs in final form,
to include extensive participation by management
spokesmen in this country, will comprise 13 tapes of
15 minutes each.
Head table at final dinner meeting of Seventh Session (L to M. Randall, Training Program Director, Ambassador George
R): Mrs. George V. Allen, Executive Editor J. R. Wiggins V. Allen, Director of the United States Information Agency,
of the Washington PoAtr$&0gdFIpr8~`IR gg&lZbffZM 111 :"01.-Cf~~ B~~Y$$~T'i~ ~ 1t9 7E 9 '~}'n'
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BCIU Policy Board member 11. E. Humphreys, THE TRAINING PROGRAM
Jr., Chairman of United States Rubber Company,
in the keynote speech of the 47th National Foreign
Trade Convention-Waldorf-Astoria. New York City,
November 14-cited BCIU activities, including the
Training Program, as making important contributions
toward expanded foreign trade.
Ambassador Randall talked to the Milwaukee World
Trade Club in November about "Preparation of Per-
sonnel for Relocation Overseas".
BURROUGHS CLEARING HOUSE in its November 1960 issue had this to say ...
A first . . . Mrs. Sara Todderud (VII) attended the
Special Wives Program though husband R. E. Tod-
derud of Eli Lilly International could not make the
Training Program Session.
A syndicated article by Richard T. Stout, entitled
"Ugly American Execs Go to School--4 Week Cram
Courses Teach Businessmen the Ways of Foreign
Lands" appeared in papers in the U.S.A. The
ROYAL GAZETTE WEEKLY. Bermuda, picked
Group and individual sessions maximize training effects of the abbreviated foreign training course
BCIU Turns On. Charm
For U.S. Business
The ugly American may soon vanish
from the international scene, thanks to
the fine work being done by the Busi-
ness Council for International Under-
standing, New York City.
Rapid strides. In the less than 2%
years since its formation (July, 1958)
J3CIU, through its policy board headed
by Charles M. White, chairman, Re-
public Steel Corporation, has set up an
excellent training program for interna-
tional business executives and fostered
similar education of American overseas
personnel.
The United States Information Agen-
cy and the Department of State are
among BCIU's strongest supporters,
and encouraged leading executives of
U.S. companies doing business overseas
to form BCIU.
Heart of the program, which now in-
cludes publication of pamphlets, busi-
nessman participation on the Voice of
America broadcasts, and the like, is the
training sessions that have been intro-
duced at the American University,
Washington, D.C. The School of Inter-
national Services is under the direction
of Dean Ernest S. Griffith.
Intensive course. Director of the
training program is Harold M. Randall,
former U.S. foreign service career offi-
cer who was U.S. representative and
chairman of the American Economic
and Social Council of the Organization
of American States with rank of am-
bassador. He is currently on a goodwill
tour of the country, encouraging busi-
nessmen to use the BCIU services.
The training program gives overseas-
bound executives a better knowledge of
the customs, values, history and lan-
guages of selected foreign areas, and
improves their skills in interpreting our
customs and values to people abroad.
During the typical four-week course
the participants hear lectures and en-
gage in free-wheeling discussions of
U.S. institutions and viewpoints, Amer-
Meantime, BCIU is turning its atten-
tion to another facet of its expanding
program. In cooperation with the De-
partment of State, it has set up a formal
visit program for foreign service and
USIA officers. In between assignments,
the officers visit corporations operating
in their overseas territories and fill
them in on conditions. The program has
scan society, the arts in America, and
American and foreign cultures. The de-
velopment and functioning of our eco-
nomic system, American foreign policy,
folk lore and urban culture, labor in
American foreign relations, and pat-
terns of cultural change at home and
abroad are among the many other
subjects covered in the sessions. Wives
of the executives are invited to the
meetings during the fourth week.
Guest experts. Government service
officers are frequent visitors to the ses-
sions, generally giving private and
group discussions in their special fields.
enabled business and government to ob-
tain a maximum exchange of knowledge.
b;xpanding front. BCIU has also in-
spired the formation of councils in other
nations. Mexico's Associacion Pro En-
tendimiento International was formed
by Mexican and North American busi-
nessmen to aid Mexican-American rela-
tions. Another counterpart has been
Internationally - experienced business
leaders, loaned by their corporations,
are helping to provide a sharper look at
foreign business conditions.
Participants in the program have in-
cluded top executives from domestic
and overseas branches of major cor-
porations. Plans are now underway to
have some of these companies bring
back their most promising overseas-
based executives for future sessions.
But there may be a long wait, for each
of the eight annual groups is limited to
25 members on a first-come first-served
basis.
formed in Colombia, and work has be-
gun on similar councils for the Philip-
pines, Iran, Pakistan and Vietnam.
These groups are providing a con-
centrated effort on the part of U.S.
business abroad, whereby American
firms can work with local business and
agencies to enhance U.S. prestige.
Burroughs Clearing House
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Frank X. White, Vice President - International, American
Machine and Foundry Company, with 8th Session for dinner
meeting during which he cited cases of international business
Seventh Session participants Adolf J. Pingarron (Interchem-
ical) and John E. F. Gaston (Texas Petroleum) in conver-
sation with J. K. Evans, Washington manager of Asiatic
expansion. Next to Ambassador Randall is Mr. Robert E.
Simpson, Director, Office of Economic Affairs, U. S. Depart-
ment of Commerce.
Petroleum, and Dr. Carlos Perez de la Cova, Charge d'Af-
faires and Petroleum Counselor, Embassy of Venezuela,
during one of the evening programs.
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 Aft
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it up from the London Express Service. Ampex In-
ternational Vice President Riff Gale clipped it in
Hone Kong from THE CHINA MAIL.
COMMERCE, India's financial weekly, published in
Bombay, describes Training Program and other BCIU-
sponsored activities under title "People-to-Business"
in its 1960 Annual and Golden Jubilee Issue.
A joint State Department-U. S. Information Ascncv-
International Cooperation Agency directive "to all
American diplomatic and consular posts" states that
"members of the BCIU should be given all appronriate
assistance during their travels abroad on BCIU
business". The messaee describes the programs which
BCIU carries on to "improve the image of United
States business and the free enterprise system over-
seas".
EIGHTH SESSION, NOVEMBER 7 TO DECEMBER 2,
1960. Standing (L to R): Gerald D. Bartremt (Minttte Maid
International), John M. O'Gara (Caltex), Herbert J. Baldwin
(Texaco), Robert J. Woodward (Shell), R. G. Brown (Texas
Petroleum), Ambassador Randall, Director of the Training
Program, John Kozma (Republic Steel), Alexander M. Selian
(American Machine & Foundry), 1. David Knapp (California
Chemical International), Harry B. Paul (Atlas-Goldschmtidt,
G. m.b. H.), Stanley W. Beetham (U. S. Rubber Interna-
tional), R. Loren Biggs (First National City Bank of N.Y.),
Dale Kleist (Owens-Corning Fiberglas International), Otto
Schaler, Deputy Director of the BCIU Training Program.
Seated.? Mrs. Baldwin, Airs. Woodward, Dr. Esther Cole
Franklin, Director of the Wives` Progrant, Mrs. Kozmra, Mrs.
Paul, Mrs. Biggs, Mrs. Brown, Airs. Kleist.
AVAILABLE:
"Rights of Businessmen Abroad under Trade Agree-
ments and Commercial Treaties" in ready-reference
form lists, by countries, the provisions of international
agreements which relate to trade and investment.
1960. At $2.50 each direct from the United States
Council of The International Chamber of Commerce,
Inc., 103 Park Avenue 17, N. Y.
"Glossary: International Economic Organizations and
Terms" identifies international organizations and terms
and symbols that are frequently used to designate
important international organizations. September
1960. At 300 each direct from the United States
Council of The International Chamber of Commerce,
Inc., 103 Park Avenue, New York 17, N. Y.
Copies of a talk by Assistant Secretary General of the
Organization of American States William Sanders
before the 8th Session on "Crisis in the OAS" are
available from the BCIU Training Program without
charge.
Copies of a talk by Sr. Rogtilio Frigerio, prominent
Argentine businessman, to the 7th Session in which
he outlined his views of current status of Argentina's
economic evolution, are available from the BCIU
Training Program without charge.
U. S. Under Secretary of State Douglas Dillon at
Williams College spoke on "The Challenge of Over-
seas Service" and said: "Although it (BCIU) has
been in operation for less than a year, this program
holds out great promise-for the private sector of our
economy is the very antithesis of the state enterprise
that is central communist doctrine." (Free copies of
full text available from BCIU Training Program).
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 131/2 minute, 16mnP IDUI W Rpstt X2402/11
is available for loan without charge to industry and
business groups by Public Information, Office of In-
ternational Trade Fairs, U. S. Department of Com-
merce, Washington 25, D. C. Film shows trade fairs
as instrument in promoting sale of U. S. products in
foreign markets.
A practical introductory guide to "Doing Import and
Export Business" by the Foreign Commerce Depart-
ment, Chamber of Commerce of the United States,
Washington 6, D. C. 137 pp. $2.00.
"Foreign Commerce Handbook"-a new 1960-61,
comprehensive reference book as to procedures, prac-
tices, techniques, and policy pertaining to all important
phases of international trade and investment. Foreign
Commerce Department, Chamber of Commerce of the
United States, Washington 6, D. C. 142 pp. $2.00.
LECTURERS
The Albert Motts are now with the University of
Maryland-Armed Forces Education Program in
Bordeaux after their tour in Germany where they
witnessed the Oktoberfest in Munich and did a lot
of touring in their fire-engine red Volvo.
Something different but quite effective in hospitality was the
helicopter ride to his Greenwich, Conn., home for three
Cameroun UN delegates arranged by BCIU Policy Board
member Sam Pryor, Vice President of Pan American World
Airways. En route, the group circled the Statue of Liberty,
then toured Mr. Pryor's famed international doll collection.
From left: Mr. Richard Wheatland of New York Airways,
M. Celestin Pigui, M. Benoit Bindzi, Mr. Pryor and M. Deb
a Don.
: P4a D1?7* =W,,5Z* RQ2ai4a1-'1hr9 Silent Lan-
guage" in the Cultural Analysis series, has just re-
turned from Japan where he spent three weeks work-
ing with U. S. and Japanese firms toward establishing
joint enterprises. He is presently in Europe-England,
Holland, France-on a similar mission.
Edgar A. J. Johnson, who lectures on Business and
American Society and the American Economy Today
in the American Civilization series, was elected
President of the Economic History Association (Pub-
lisher of the Journal of Economic History) for the
next two years.
Charles Heimsath has returned to Washington from
his survey trip to India, under a Rockefeller Founda-
tion grant, centered in Madras, Bombay and Delhi. He
is preparing his notes on Indian social reform move-
ments during the 19th and 20th centuries for inclusion
in a book on which he is working.
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 BCIU BRIEFS Approved
BCIU Policy Board has added Neil H. McElroy,
Chairman, Proctor & Gamble Company: Stephen D.
Bechtel, President, Bechtel Corporation; John S.
Bugas, Vice President, International Group, Ford
Motor Company; A. W. Steudel, President. The
Sherwin-Williams Company.
BC!U Executive Committee news is that Anionic T.
Knoppcrs, President of Merck Sharp & Dohmc Inter-
national has been named Vice Chairman; Kerryn
King, Vice President & Assistant to Chairman of
Texaco Inc. takes place of Marion J. Epley, Jr.. now
Sr. Vice President of Texaco at latter's request; James
P. Delafield, President International Division, General
Foods Corporation replaces George Bryson. Vice
President General Foods Corporation. Committee
member George R. Vila is new President of U. S.
Rubber Company. Charles E. Allen is now Vice
President International of Hill and Knowlton, Inc.
New Executive Committee members are John Galla-
gher, Vice-President-Latin America. Scars, Roebuck
& Company; James Farrell, Jr., President, Farrell
Lines.
BCIU's affiliate in Mexico. APEI,* has eight junior
companies successfully in operation under adult busi-
ness sponsorship, expects over 20 by February. David
Anderson, (1) now in Coral Gables with Esso, has
asked for full background on Junior Achievement
there. Dave's interest is in stimulating organization
of the movement in Caribbean Countries.
Dr. Anionic Knoppers. Vice Chairman of BCIU
Executive Committee, will he travelling in India late
in January, plans to consult Indian and American
business leaders there with it view to sonic suitable
form of bi-national business association for better
understanding similar to APEI in Mexico. Talks in
the U. S. already indicate that there should be a ripe
field in India for such an approach.
Metropolitan Broadcccsthre Co. is working closely with
BCIU in connection with its expanding overseas serv-
ice through its World Wide Broadcasting Division.
It is carrying our story in various ways on its radio
feature "American Business Bulletin" beamed to
Latin America, Europe and Africa and will assist with
Latin American outlets for BCIU's own radio series.
described in this issue . U. S. stations affiliated with
MBC are also telling about the BCIU Training Pro-
gram.
The Pharmaceutical Manufacturers Association's In-
ternational Steering Committee adopted the following
formal recommendation at its annual meeting at White
Sulphur Springs in September:
The P.M.A. should support the BCIU and encourage
the sponsorship of courses at American University in
Washington, D. C., for preparing American families
to go abroad; the P.M.A. should cooperate with other
industries and groups to improve facilities for this
purpose. Data on such courses should be assembled
by P.M.A. and made available to member firms, and
the members should be advised that BCIU appears
to be the best organization for [his purpose.
UN Delegate Hospitality. In the current, most eventful
General Assembly of the UN, its membership ex-
panded to welcome a score of new member states.
Many of their delegates are strangers to the United
States. To make their stay more agreeable, and to
make closer friends of these new members and their
For Release 2002/02/11: ClAor 8 X17~ 169 companies to
o[ erin ormalkosp-I"a yin of gn executives and their
wives.
BCIU Chairman Charles M. White gave a dinner re-
ception in New York for delegates from Liberia.
General Foods was instrumental in attendance by
delegates from eight African and two Latin American
nations at a dinner of the National Urban League.
Mr. and Mrs. John W. Hill (Hill & Knowlton) gave
a very informal dinner party for a dozen delegates
from African and Asian countries, with a variety of
American guests, several of whom later invited some
of the foreign guests to their homes as well. BCIU
Executive Committee Chairman Bramwell Ault is
arranging a similar affair, as are executives of
American Express, RCA, Texaco, Westinghouse, etc.
American and foreign guests r.grec that these informal
gatherings are surprisingly successful in sowing seeds
of real friendship and overcoming misconceptions
that so often persist unless such relatively modest
efforts are made.
Others wishing to offer home hospitality arc invited
to consult BCIU New York or Mrs. John W. Nason,
who heads a private hospitality group at the UN and
who has been exceptionally helpful to BCIU.
RECOMMENDED READING
Harland Cleveland, THE OVERSEAS AMERICAN,
McGraw-Hill Book Company, Inc., 330 W. 42nd St.,
New York 36, N. Y. 1960. 316 pages. $5.95.
Facts and practices for most productive performance
of overseas business missions.
Henry C. Wallich, THE COST OF FREEDOM,
Harper & Bros., 49 E. 33rd St., Clarence Randall:
"A superb book that every businessman should read."
1960. 187 pages. S3.75.
AFRICA
George H. T. Kimble, TROPICAL AFRICA, Volume
1-Land and Livelihood, Volume II-Society and
Polity. The Twentieth Century Fund. 41 E. 70th St.,
New York 21, N. Y. Nov. 1960. 1110 Pages, tables,
maps, photographs, index. S_t $15.00.
2 volume study presents compendium of solid infor-
mation written virtually in newspaper style.
MIDDLE EAST
Wilfred Cantwell Smith, ISLAM IN MODERN
HISTORY, The New American Library of World
Literature, Inc., 501 Madison Ave., New York 22,
N. Y. 1959. 308 pages. 50e.
Study of the conflict between demands of an ancient
faith and the pressures of the modern world.
RECOMMENDED SUBSCRIPTION
Free sample copy of the International Development
Review will be sent you upon request to The Society
for International Development, Room 707, 1725 K
Street. N.W., Washington 6, D. C. Current issue
contains articles on "Transplanting Administrative
Techniques", "New Skills fo:- New Societies", "De-
velopment of Natural Resources" and others.
(FYI) ... Gerald Winfield, Lecturer in the Training
Program's Cultural Analysis series on "Communica-
tion for the Attainment of Change", is Chairman of
the Washington Chapter of the Society.
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