MEMO TO BONNIE BAKER FROM JACK POWERS

• Document Type: CREST
• Collection: General CIA Records
• Document Number (FOIA) /ESDN (CREST): CIA-RDP12-00036R000100160018-5
• Release Decision: RIPPUB
• Original Classification: K
• Document Page Count: 5
• Document Creation Date: December 27, 2016
• Document Release Date: August 16, 2013
• Sequence Number: 18
• Publication Date: June 4, 1990
• Content Type: OPEN SOURCE

Declassified in Part - Sanitized Copy Approved for Release 2013/08/16: CIA-RDP12-00036R000100160018-5
JUN 06 '90 10:12 IFI_IIIVcS LAB/NY
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,
'Date: June 4, 1990
Central Intelligence
A ? en
From:Jack Powers
Interactive Features
FOX 4)212-727-8450
Voice+1800-252-5880
Page 1 of 7
De
Following up our phone discussion, enclosed are some
engagement notes pulled together from several recent client
proposals. I've described the components of our consulting
services in three parts: the up-front Publishing Production Audit,
the Equipment Selection and Vendor Negotiation, and Network
Publishing Integration and Training. Although the equipment STAT
selection and integration phases depend on the results of the
audit. I've provided typical task schedules on three six week
grids, and I've even listed some basic price ranges.
STAT
Two things to keep in mind. Generally these days, we don't see
formal Requests for Proposals to vendors as much as applicaiSTAT
specific acceptance tests that include sample pages, turnaround
requirements and processing benchmarks. A short while back.
two federal agencies that had distributed large, detailed RFPs
called us to find out why no vendor had responded. In an era in.
which few companies even claim to provide total solutions, no
sales manager in his right mind will guarantee components he
doesn't make any money on.
Secondly, clients have asked us to price the integration and
training segment in several interesting ways. We can bill by the
day ($1,200 for associates, $2,000 for principals), by the
workstation (e.g., $1,000 to $1,500 per seat) or by the total cost
of the system (30% of the retail price of all network components).
We're generally fairly flexible on fee calculation to meet the
client's requirements, especially in government.
I hope these notes give you a good overview of our service
options. If there's anything else you need, call me or fax me later
this week. I'll be in Chicago Thursday, but I'll be back in the
office Friday morning.
Coj1thal1y,
Jack Powers
INTERACTIVE FEATURES INCORPORATED
281/2 CORNELIA STREET ? NEW YORK
NEW YORK 10014 ? FAX [phone]
PHONE [phone] ? 800-252-5880
monnommoNEMMOMMERN
Declassified in Part - Sanitized Copy Approved ior Release 2013/08/16 : CIA-RDP1-00036R000100160018-5
Declassified in Part - Sanitized Copy Approved for Release 2013/08/16: CIA-RDP12-00036R000100160018-5
e.10
Engagement
Notes
June 4, 1990
Analyzing Electronic Publishing
Technology and Management
In eight years of consulting on publishing and media technologies, we've
developed some standard operating procedures to help us get the most
complete information and the broadest perspective on the issues con-
fronting client organizations. Although every engagement is unique,
there are some basic
0 INITIAL OVERVIEW ilot042ADAYST.ONSITE4t,
The first step is the most important, the initial gathering of data upon
which we'll be operating. Our two-page Engagement Checklist (attached)
is a good outline of the kind of information we generally need, although
some of the points may not be germane to an individual engagement.
Conversely, sometimes a client has more specific materials?a new busi-
ness or equipment proposal, a faulty system, software listings?which are
the subject of study.
For most engagement, ies important that we have a.clear ranking of work I.,
in order of importance, a good handle on the volume. (stated in whatever
terms are convenient), and a close estimate_of costs---personnel, equip-
ment, outside charges, and general overhead. The general management
climate of a company also determines the kinds of solution we consider.
Often, we schedule one day of on-site data. gathering, with a second clang
reserved for,follow-up interviews, For engagements in which the focus is
managerial, the two days are often consecutive; for jobs in which we have
to investigate technical or marketing issues, we may come back after an
investigation period for the follow-up.
O LAB ANALYSIS ',2,WEEKS;=NY
The process of analyzing the data we collect in our on-site meetings
changes based on the needs of the engagement We generally consider
management issues first, then technology options, then financial justifica-
tions. When possible, well test our assumptions about equipment capabil-
ities either through the systems available at the Labor through demon-
stration visits to key vendors. If necessary, we'll rank management imple-
mentation and technology adaptation and business risks to identify things
that can be done right away, things that ought to wait for some new devel-
opment, and things that should be avoided like the plague.
Declassified in Part - Sanitized Copy Approved for Release 2013/08/16: CIA-RDP12-00036R000100160018-5
Declassified in Part - Sanitized Copy Approved for Release 2013/08/16: CIA-RDP12-00036R000100160018-5
JUN 06 '90 10:13 IFIAWICS_LAB/NY_
CENTRAL 0 DRAFT REPORT PREPARATION *WEEK-fg-NY-4A,
INTELLIGENCE
AGENCY
Engagement
Memorandum
June 4, 1990
Page 2
We present our findings and recommendations in a report that outlines
the assumptions that went into the analysis. Since most publishing opera-
tions are in a constant state of change, we make sure that our reasons are
fully laid out and our judgements supported. When necessary, we provide
spreadsheeted volume calculations and financial justifications on disk so
that client managers can run their own numbers based on alternative
scenarios. We also present implementation schedules, mendor contact lists&
and?when appropriate?disclosure statements identifying vendor forms
with whom we have had recent consulting relationships.
TYPICAL
ENGAGEMENT
TIMELINES
PUBLISHING
PRODUCTION
AUDIT
EQUIPMEN
SELECTIO
AND VENDO
NEGOTIATIO
NETWORK
PUBLISHING
? INTEGRATION
AND TRAINING
Week
One
Week
Two
Week
Three
Week
Four
Week
Five
Week
Six
CM I
OVERVIEW
LAB ANALysis
orzorzairm
? : ARADON
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.
? ? . -
DRAFT ?
..;44av.mv*IDRAFT
Week
One
Week
Two
Week
Three
Week
Four
Week
Five
Week
Six
i