[AIN] FW: CIPHER DEAD DROP RESPONSE

• Document Type: FOIA
• Collection: FOIA Collection
• Document Number (FOIA) /ESDN (CREST): 06932645
• Release Decision: RIPPUB
• Original Classification: U
• Document Page Count: 4
• Document Creation Date: October 23, 2023
• Document Release Date: August 2, 2023
• Case Number: F-2016-01665
• Publication Date: May 8, 2018

Approved for Release: 2023/08/01 C06932645
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[AIN] FW: Cipher Dead Drop response
Tuesday, May 8, 2018 8:41:20 AM
CLASSIFICATION: UNCLASSIFIED
From_______________Sent: d3IVIar 11, 2016 2:57 PM
To:
Subject Cipher Dead Drop response
Here's what is currently in the DEAD DROP
TOO SOON? CIA's social meeting mavens took to live tweeting events
surrounding the demise of Osama bin Ladin last Sunday � marking the fifth
anniversary of the terrorist's exit from the planet. The gimmick got mixed
reviews at best � some in the Twitterverse enjoyed the simulated play-by-play
of what was arguably the Agency's greatest hit. Others, ranging fromFortune
(which said the tactic
"backfired") to snarIcy foreign media, likePutin's "RT"
and various British
tabloids, were less amused � asking, for example, when CIA was going to
recreate live tweets of the Bay of Pigs invasion. Some people are never
satisfied.
I think we could give Cipher Brief the following, which we gave others....
"CIA's tweets on the bin Ladin raid garnered more than 11 million views.
CIA's Twitter account gained more than 20,000 new followers during the bin
Ladin raid tweets. It was highest day of follower growth in past 12 months."
Dean
Dean Boyd
Director, CIA Office of Public Affairs
(
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From
Sent: Monday, May 02, 2016 3:44 PM
To: 'Dawna Dingwall'
Cc:_____Subjec
C/Dingwall/UBL Tweets
Dawna,
You can use the following from me as CIA Spokesperson:
"The takedown of bin Ladin, America's most wanted terrorist, stands as one of
the great intelligence successes of all time. History has been a key element of
CIA's social media efforts. On the fifth anniversary, it is appropriate to
remember the day and honor all those who had a hand in this achievement."
"We have regularly tweeted and posted about historical events including the
Glomar operation, the Argo operation, the U-2 shootdown, and the evacuation of
Saigon. CIA's most recent history-related tweets related to the 55th
anniversary of the Bay of Pigs on the 19th of April."
On the public response to the posts:
"CIA's tweets on the bin Ladin raid garnered more than 11 million views.
CIA's Twitter account gained more than 20,000 new followers since the bin Ladin
raid tweets began. It was highest day of follower growth in past 12 months."
CIA's social media efforts have received recognition and an award:
http://www.nextgov.comlfeature/nextgov-bold-awards-2015/
(FROM THE NEXT GOV
AWARD: The CIA Web Team, brought a clandestine agency to the public's eye. Upon
launching@CIA, the agency gained more than 440,000 followers in the first 24
hours. Being more open allows the CIA to directly address myths and concerns,
occasionally adding humor to garner a broad audience.)
Attached is the CIA Press Release when we launched our Twitter and Facebook
accounts.
For reference here are other historical twitter packages:
GLOMAR
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https ://twitter. com/C I A/status/500341245105827842
https://twitter.com/CIA/status/501396911366995971
https ://twifter.com/CIA/status/501805916812234752
Fall of Saigon
https://twitter.com/CIA/status/593890974075596801
#Powers:
https://twifter.com/search?q=%23powers%20from%3ACIA&src=typd
#Bay of Pigs:
https://twitter.com/CIA/status/722501472416567297
https://twitter.com/CIA/status/722539898813685760
https://twitter.com/CIA/status/722590730624057345
Harriot Tubman:
https://twitter.com/CIA/status/715293159748665344
Jedburghs & Colby
https://twitter.com/CIA/status/677914011162296320
Greg Write (Example of our In Memoriam Series):
https://twifter.com/CIA/status/677226464694149121
Gregg Wenzel
https://twitter.com/CIA/status/600374926068031488
Civil Air Transport acquired by CIA:
https://twitter.com/CIA/status/635941389805703169
Corona:
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https://twitter.com/CIA/status/633803253835165697
U-2 Accidental Test Flight:
https://twitter.com/CIA/status/629332780258713600
Thanks
CIA Spokesperson
All correspondence contained in this e-mail, to include all names and
associated contact information, may be subject to the Freedom of Information
Act (FOIA), 5 U.S.C.+ 552
Approved for Release: 2023/08/01 C06932645