CIA'S TWITTERVERSARY GOES VIRAL; NBC'S CARSON DALY DOES REPORT ON #CIACAT

• Document Type: FOIA
• Collection: FOIA Collection
• Document Number (FOIA) /ESDN (CREST): 06505872
• Release Decision: RIFPUB
• Original Classification: U
• Document Page Count: 1
• Document Creation Date: March 9, 2023
• Document Release Date: August 4, 2020
• Case Number: F-2016-00691

UNCLASSIFIED
Approved for Release: 2020/08/03 C06505872
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(U) CIA's Twitterversary Goes Viral; NBC's Carson Daly Does Report on #CIACat
On 6 June, the Agency celebrated its Twitterversary�its firstyear on Twitter�and sent five tweets telling the public why it
should follow @CIA The tweets, listed below, reached more than one million people in less than five hours and helped
CIA obtain more followers @CIA now has more than 812,000 followers
The tweets were so popular, in fact, thatABC's "Good Morning America," People com, and CNBC covered them as part of
their news stories Carson Daly, on NBC's "Today Show," produced a one-minute video segment to talk about the tweets
Click the video below to watch
- - - Flash video was removed from prim' - - -
The Top Five Reasons to Follow )CIA
CIA's first tweet set the tone for the next five, "In honor of our 1 year #Twitterversary this month, here are 5 reasons you
should follow @CIA." See the next five tweets below and the number of impressions for each tweet (Impressions are the
number of people who actually viewed the tweet.)
5 The comments Some of our followers have the most entertaining conspiracy theories on the Internet
#aliensinthebasement#Twitterversary (297,000 impressions)
4 In our second year we are going to #=#Twitterversary (391,000 impressions)
3 Who knows, someday we may tweet out the soluton to Kryptos (280,000 impressions and CIA goy Kryptos page
received 1,700 clicks)
2 You'll learn more about our rich history & ordinary Americans doing extraordinary things (329,000 impressions and 700
clicks to CIA goy Featured Stories page)
1 Or... maybe we'll run out of stories and have to tweet cat photos #CIACat (780,000 impressions and 5,000 retweets)
d oci
The public reacted positvely to the ''top five" tweets
I wonder what its like being a social media manager and knowing the most talented person in your business works at the
@CIA?
@CIA has a sense of humor Mats either reassuring or terrifying! I can't decide
Whoever decided it was lime to humanize @CIA is doing an ace rob #marketng
The @CIA having such an awesome sense of humor seriously brightened my day
(This arhcle is UNCLASSIFIED.)
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